Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Real-world intelligence is evident in the discussions taking place on social media. The expectations of customers are evolving.

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World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Media Pharma Prescription Healthcare 261

World of DTC Marketing

JANUARY 4, 2021

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 10en : Expect the media to be hostile towards pharma.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Healthcare Marketing Physicians 102

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S.

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Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. Sales Reps, Surgeons, And Social Media With Justin Knott. — Watch the episode here.

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World of DTC Marketing

OCTOBER 2, 2021

I joined some “private” healthcare condition pages on Facebook and was taken back by the amount of misinformation and bad advice. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. It was an excellent piece of investigative journalism.

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Doctors Media Pharma Physicians 197

Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year). END Points.

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World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.

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Media Pharma Healthcare Provider Specialization 180

Evolve Your Success

FEBRUARY 26, 2025

billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. You would think most people in healthcare they’re expert negotiators.

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eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs). ”

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 109

Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. Do you want to compete in each of your local markets? Why is this so important?

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Marketing Healthcare Healthcare Media 114

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries?

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Competition Healthcare Healthcare Marketing 109

Medgadget

DECEMBER 16, 2022

This past week, Medgadget was an official media partner with the Healthcareᐩ Expo Taiwan. This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. He shared that the healthcare industry needs to become less reactive and more proactive and predictable.

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Healthcare Healthcare Medicine Doctors 108

Pharma Marketing Network

DECEMBER 19, 2024

Social media platforms are more than just places to share updatesthey are powerful tools for engaging with healthcare professionals (HCPs), patients, and caregivers. Sensitive Topics Healthcare is deeply personal. Imagine these platforms as bridges, connecting pharma brands directly with their target audiences.

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Media Healthcare Healthcare Marketing 52

Pharma Marketing Network

MARCH 13, 2025

Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Native Advertising : Sponsored articles and healthcare content on trusted medical websites can drive awareness without violating regulatory guidelines.

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Pharma Physicians Education Media 59

Healthcare Success

JULY 5, 2022

(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Add value to their day-to-day lives.

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Doctors Physicians Marketing Healthcare 55

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. By targeting healthcare providers on industry-specific platforms, they achieved higher engagement rates and built trust.

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Pharma Healthcare Provider Media Marketing 52

World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. What about physician social media sites? This is a really thorny issue.

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Physicians Marketing Drug Sample Pharma 173

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Today, patient marketing is no longer a one-way street.

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Marketing Patients Pharma Media 52

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute. What about telehealth?

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World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. We also see a decline in trust in social media posts about branded prescription drugs.

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Marketing Side effects Prescription Media 154

Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively.

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Doctors Leads Sales CRM 52

World of DTC Marketing

MARCH 3, 2022

Press Ganey recently asked1 1,000+ healthcare consumers about their digital behaviors, but unfortunately, their findings mean little to emarketers working within the industry. Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment.

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Pharma Doctors Physicians Medical 143

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

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Healthcare Success

JULY 1, 2024

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. She replied with a smile, “menopause.”

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Healthcare Healthcare Marketing Education 68

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Becoming Social Media Interpreters Pharma marketers have the potential to be great patient education partners. Reference: 1.

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PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

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