Remove Doctors Remove Healthcare Remove Magazine
article thumbnail

The immediate future of DTC

World of DTC Marketing

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296
article thumbnail

10 things DTC marketers should focus on in 2021

World of DTC Marketing

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 2wo: To ignore telehealth is a huge error.

Marketing 271
article thumbnail

Wego health’s self-serving survey

World of DTC Marketing

Enter Wego health who says “influencers are most likely to turn to groups on Facebook, Instagram and Twitter as their first source for health information, followed by health websites such as WebMD, patient advocacy organization portals, their doctor, patient blogs and YouTube.

Media 180
article thumbnail

Prior Authorization: Why It’s Essential in Healthcare

Referral MD

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

article thumbnail

Marketing to physicians

World of DTC Marketing

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. Medical magazines and journals still rate very high in brand recall and ket messaging. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content.

article thumbnail

How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

article thumbnail

The doctors have spoken: what physicians need from pharma comms in the post-pandemic world

pharmaphorum

While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.

Doctors 52