pharmaphorum

OCTOBER 19, 2022

No doctor wakes up in the morning asking what your brand can do for them. That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders. The post Every scientific message has a story.

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Medical Medical science Education Pharma 98

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. The magazine Momentum has more than 1 million people with MS, families, caregivers. There is a path between awareness and asking for/receiving an Rx.

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Prescription Marketing Pharma Medical 164

pharmaphorum

DECEMBER 19, 2022

In our line of work, there is another type to watch out for – the healthcare influencer. There are numerous benefits for pharmaceutical companies in the healthcare influencer space. There’s just one challenge – healthcare influencers have different profiles compared to traditional Key Opinion Leaders (KOLs).

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

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Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

MARCH 23, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects.

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Pharma Side effects Pharmaceutical Education 52

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. KEEP was named in the top 100 best inventions list in TIME magazine following its launch in 2020. But it is not a simple answer. billion in 2030 at a CAGR of 9.2%.

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Prescription Medical Patients Side effects 105

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. Sources: 1.

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Pharma Food and Drug Administration Pharmaceutical Prescription 52

Map My Customers

AUGUST 2, 2022

An ironman contestant profiled by Outside magazine credits his flexible schedule in medical sales as a part of his success. Whether for healthcare device or equipment manufacturers or pharmaceutical companies, medical sales reps sell the company’s products to healthcare professionals.

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Medical sales reps Medical sales Sales Medical 79

Evolve Your Success

FEBRUARY 13, 2024

Rob also shares what it is like to be in remission for several years, how cancer transformed his sales strategies, and why he wants to be useful for other people in their healthcare experiences. Is it doctors, more hospital staff, or clinic founders? Since I had been at the doctor, I had lost 22 pounds in those 10 to 12 days.

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Patients Sales Medical sales Doctors 162

PM360

MAY 16, 2023

The ELITE ( E xceptional • L eaders • I nnovators • T ransformers • E ntrepreneurs) represent the most influential people and teams in the healthcare and life sciences industries based on their career accomplishments. Digital Crusaders Don Abramo, Executive Director, Leniolisib Marketing, Pharming Healthcare, Inc. and Similasan Corp.

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Media Marketing Management Pharmaceutical 52

Pharma Marketing Network

OCTOBER 27, 2020

She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. So what I’d like to do is start off talking a little bit about your professional speaking on the shifts and Healthcare delivery from clinics into the homes of patients and caregivers.

Education 52

Education Marketing Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 27, 2020

She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. So what I’d like to do is start off talking a little bit about your professional speaking on the shifts and Healthcare delivery from clinics into the homes of patients and caregivers.

Education 52

Education Healthcare Healthcare Doctors 52

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

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Doctors Side effects Marketing Patients 296

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 109

Evolve Your Success

DECEMBER 20, 2022

He has written over 150 sterile processing articles and his work has been published all around and all the top magazines that feature sterile processing. In the clinical education space, within medical device, medical device reprocessing, healthcare supply chain, operating room, and infection prevention. Great tagline. I wasn’t.

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Medical sales Media Sales Medical sales reps 130

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Government Healthcare Healthcare Doctors 98

Evolve Your Success

JUNE 21, 2022

In the last several years of my career, I have all been in healthcare, predominantly in the medical device and a couple of software businesses. My why for my career is inspiring people’s growth so that together we can transform healthcare. It was trying to take a newspaper to a magazine. I need to see the doctor signing.”

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Sales Pharma Pharmaceutical Sales Medical 130

PM360

APRIL 7, 2023

It’s never too early in the research and development (R&D) process to identify and measure a product’s projected clinical outcomes in order to meet the needs and expectations of payers and healthcare professionals (HCPs) who are the final arbiters of a product’s commercial success. Nature Magazine , December 9, 2022.

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Manufacturing Marketing Patients Safety 52

World of DTC Marketing

JULY 16, 2020

Why is the healthcare industry staying silent? And today a Doctor posted this on Twitter. Yet, through this administration war on science, the healthcare industry has been as quiet as the still of the night. The post Why is the healthcare industry so silent? Phase 3 testing in 1000s of humans.

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Healthcare Healthcare Insurance Pharma 153

Healthcare Success

MARCH 10, 2025

How can multilocation specialty practices overcome the barriers to earning critical doctor referrals? With tighter alignments between doctors and health systems, increased consolidation, and pressure to stand out, physician liaisons must take a more strategic and data-driven approach than ever before. Stewart Gandolf here.

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Doctors Networking Physicians Healthcare 65

Referral MD

JANUARY 6, 2025

How Referral Programs Make Life Easier for Patients and Healthcare Specialists A referral program is a system by which a primary healthcare provider (such as a GP or family doctor) refers a patient to another healthcare professional for additional care, diagnosis, or treatment. How do referral programs work?

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Healthcare Healthcare Healthcare Provider Doctors 52

Healthcare Success

FEBRUARY 10, 2025

How do you market healthcare when there is limited physician accessand the focus is on managing care, not increasing patient volume? Healthcare needs to break free from outdated defaultstoo often, patients are funneled into the most expensive care options by habit, not necessity. It has not been edited or reviewed for accuracy.

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Physicians Healthcare Healthcare Marketing 68

Cadensee

JULY 20, 2021

Uri founded and continues to contribute insights through his digital magazine, e-Pochondriac. Uri founded and continues to contribute insights through his digital magazine, e-Pochonder and is one of the first advocates for patient centric health care. It's become the main thing that the doctors are looking at now.

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Food and Drug Administration Doctors Healthcare Healthcare 52

Healthcare Success

APRIL 8, 2025

In this episode, Stewart Gandolf and Charlie DeNatale, Media Buyer at Healthcare Success, discuss the resilience of traditional media and its evolving role in healthcare marketing. Read the Full Transcript Stewart Gandolf (Healthcare Success) Hello and welcome again to our podcast. Is traditional media dead? Not even close.

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Healthcare Success

JANUARY 20, 2025

How can healthcare marketers and executives engage doctors in impactful storytelling to improve patient outcomes? Elizabeth Healthcare, shares actionable strategies to overcome doctor reluctance and create powerful, doctor-driven marketing programs. Identify doctors' strengths and preferences (e.g.,

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Doctors Marketing Patients Media 68