World of DTC Marketing

OCTOBER 4, 2021

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. This includes health information as well. The post The social media problem for healthcare. Bob Hoffman.

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Media Healthcare Healthcare Marketing 224

World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start? Here are some options.

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Doctors Physicians Pharma reps Pharma Rep 286

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

SEPTEMBER 14, 2021

Like it or not, people get their health information online, and misinformation is spread faster and shared more accurate information. It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” This is a huge wasted opportunity.

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Media Healthcare Provider Insurance Doctors 159

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare.

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Healthcare Healthcare Insurance Sales pitches 207

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Doctors Marketing Healthcare Healthcare 113

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Marketing Doctors Healthcare Healthcare 253

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

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Healthcare Healthcare Insurance Engineering 105

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. They streamline the process of collecting essential patient information by automating data entry.

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Healthcare Healthcare Patients Electronics 52

Infuse Medical

JULY 4, 2024

The growing field of medical information and technology is always looking for the best possible care for their patients. With the constant influx of new data and tools, it can be overwhelming to stay updated and make informed decisions. This technology has been gaining traction in various fields, including healthcare.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

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Healthcare Healthcare Insurance Pharma 144

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy.

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Doctors Distribution Marketing Media 100

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% People also reported feeling less informed than ever. to reach $9.53 this year). END Points.

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Pharma Doctors Retail Healthcare 227

World of DTC Marketing

JULY 13, 2022

First, it’s essential to understand that changes ARE coming to healthcare. More innovation is also coming via “one-stop” healthcare. They may find a niche, but they won’t be able to evolve to meet the new consumers of healthcare. We’re also going to see changes at the retail level.

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Doctors Retail Medical Healthcare 245

World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. Highest-paid CEOs in 2019: Who made the list from healthcare. Healthcare, in short, is capitalism run amok. Online health seekers are often lost and confused with an abundance of health information, which has led to a heavier reliance on their doctors for recommendations and advice.

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. It largely depends on how big your market is and where they get their health information.

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Doctors Side effects Marketing Patients 296

MedCity News

JUNE 8, 2023

As an autistic person with chronic illness, I’ve sat in my car and cried after doctor’s appointments where debilitating symptoms were dismissed as anxiety or communication with staff broke down. That’s why as a healthcare executive, I’m working to change that experience for others like me. Take autism, for example.

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Medical Patients Doctors Training 274

World of DTC Marketing

JUNE 3, 2022

The rapid advancement in the digital healthcare field brings many advantages and a few problems that shouldn’t be ignored. “The broad scope of digital health includes categories such as mobile health (mHealth), health information technology (IT), wearable devices, telehealth and telemedicine, and personalized medicine. .

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Doctors Insurance Medical Patients 291

Infuse Medical

DECEMBER 17, 2024

Mobile applications have revolutionized multiple industries, and healthcare is no exception. Medical device app development takes front stage today in changing the way healthcare is delivered. Medical device apps can be used for a wide array of healthcare functions, such as: Tracking patient metrics (e.g.,

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Medical Healthcare Healthcare Doctors 130

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

Pharma Marketing Network

JULY 12, 2023

The internet is a vast resource of information on health and wellness. However, not all of this information is created equal. Some of it is accurate and reliable, while other information may be misleading or even harmful. This is especially true when it comes to pharmaceutical-sponsored health information.

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Pharmaceutical Doctors Government Consulting 98

World of DTC Marketing

AUGUST 9, 2021

Doximity was flagged for having anti-vaccine information. The best approach is to use social media to connect HCPs to clincial information and drug trials. HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. Reaching 730,000 physicians and 1.9

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Media Physicians Pharma Marketing 294

World of DTC Marketing

JANUARY 4, 2021

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. Here’s my list: 1ne: DTC should focus more on providing health information about advertised medications and less on “selling.”

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Marketing Media Medical Prescription 271

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Pharma Side effects 200

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Referral MD

SEPTEMBER 24, 2024

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. Artificial Intelligence (AI) now plays a vital role in helping people find healthcare solutions. One significant factor in determining a city’s quality of life is its access to healthcare. Prescription refill reminders.

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Healthcare Healthcare Patients Doctors 92

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Doctors Patients Education Medical 104

Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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Training Medical Healthcare Healthcare 130

Evolve Your Success

JANUARY 20, 2025

Join us on this enlightening episode of the Medical Sales Podcast, where we delve into the dynamic world of healthcare business transactions with our esteemed guest, Jerry Diza. Throughout the episode, Jerry shares his personal career transitions and highlights the promising opportunities within the evolving healthcare sector.

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Medical sales reps Medical sales Medical Sales 130

World of DTC Marketing

NOVEMBER 22, 2021

And in the case of the pharmaceutical retailer, that’s healthcare. Your local CVS will be turned into “destinations that offer a range of healthcare services, from flu shots to diagnostic tests,” according to the company’s news release. Healthcare is ripe for disruption, and CVS could be blazing new trails.

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Healthcare Healthcare Retail Healthcare Provider 241

Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Expertise in both animation and healthcare A specialist company combines knowledge of the healthcare sector with animation skills. What is 3D Medical Animation?

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Medical Healthcare Healthcare Education 130

World of DTC Marketing

FEBRUARY 18, 2022

84% were confident their personal information was secure and private during the visit. Today, with that infection risk easing for those who have been vaccinated, many patients nevertheless prefer that doctors, nurses, and other health workers be able to examine and talk to them in person. 81% said the provider was thorough.

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Doctors Physicians Insurance Medicine 247

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

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Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Media Pharma Prescription Healthcare 261

eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs). ”

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Marketing Pharma Ethics Doctors 52