European Pharmaceutical Review

MARCH 21, 2024

At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. At Pfizer I promote the company’s interests and deliver value-based messages within the government arena.

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PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received.

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Patients Education Side effects Media 98

Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs.

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Medicine Side effects Healthcare Provider Medical 52

LEVO Health

JUNE 14, 2024

By ensuring that each interaction is relevant and personalized, healthcare providers can significantly improve patient adherence and satisfaction. Virtual Health Assistants AI-powered virtual health assistants are becoming a cornerstone of modern healthcare, providing round-the-clock support to patients.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Include required disclaimers and side effect warnings. How can I measure the ROI of display advertising?

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Contrarian Sales Techniques

JUNE 18, 2023

This approach is recognized as one of the most effective strategies for sales closure, with practical examples included. It's designed to meet the high expectations of medical professionals from their healthcare providers. When seeking a doctor's commitment, strive to be specific, outcome-driven, and realistic.

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Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

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PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. 8 Meanwhile, the response on the other side can be heated. What are the side effects and lifestyle impacts? What is the history of adverse effects?

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Contrarian Sales Techniques

MAY 16, 2024

"It's been shown to be highly effective in clinical trials and offers a significant improvement over current treatments." Doctor, if you don't mind me asking, what are some of the challenges you're currently facing with your patients on chronic pain management?" Dr. Stevens nodded, but I could tell his attention was divided.

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Pharma Marketing Network

OCTOBER 29, 2024

Targeting the Right Audience Understanding your target audience—patients, caregivers, or healthcare providers—is essential. Effective advertising speaks directly to each group’s needs, concerns, and knowledge level. Being upfront about side effects, outcomes, and limitations builds trust.

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Pharma Ethics Media Healthcare Provider 52

PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). And with therapy underway, many of these programs help boost adherence¹ by addressing common barriers to compliance, like missed doses, side effects, and unreliable information about the drug and disease.²

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Patients Healthcare Provider Pharma Prescription 59

Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. This involves a combination of direct-to-consumer advertising, professional marketing to doctors and pharmacists, and educational campaigns.

Marketing 52

Marketing Pharma Media Education 52

Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. Online healthcare marketplaces have also become more prominent, allowing patients to compare and purchase health insurance, find healthcare providers, and even book appointments.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Strong interpersonal skills and the ability to establish rapport are crucial.

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Pharma Marketing Network

OCTOBER 23, 2024

Through surveys, data analysis, and focus groups, you can discover how your drugs are perceived and what patients or healthcare providers think about them. By understanding the needs of patients and doctors, you can better position your products to meet those demands. Or are they seeking a medication with fewer side effects?

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Pharmaceutical Representative Training

JUNE 22, 2024

Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive. Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors.

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PM360

JUNE 11, 2022

Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers. In addition, Medical Affairs personnel are an important resource for healthcare providers and typically focus on the disease and data from the relevant clinical trials. Anthony Yanni. Olivier Chateau.

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Patients Pharma Education Media 59

pharmaphorum

JULY 6, 2022

Specifically, the pharmacist will need to see records that are less than 12 months old and include blood test results that can be used to check for kidney or liver problems, or be able to consult with the patient’s healthcare provider. — President Biden (@POTUS) July 7, 2022.

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Pharmaceutical Technology

JANUARY 11, 2023

“These advancements can also be deployed to significantly improve aftercare monitoring, reducing readmission into hospitals and dropping the overall cost of healthcare,” Ward says. Canadians are increasingly looking to receive treatment from their family doctors and specialists via telephone or virtual means.

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