PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Influencer and Physician Partnerships Consumers increasingly trust medical influencers and healthcare professionals over traditional advertising. In the U.S.,

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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pharmaphorum

JULY 21, 2022

YourCoach maintains a large network of non-clinical health and wellness coaches, targeting a variety of diseases and conditions, and provides the technological infrastructure to connect them to patients. The coaches serve to augment the care they receive from a clinical healthcare provider.

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. A Word About Security. Summing Up.

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Referral MD

MARCH 13, 2023

Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. You may have noticed this if you’ve visited the doctor or dentist recently. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology.

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Pharmaceutical Technology

APRIL 24, 2023

The metaverse remains too risky for healthcare Although metaverse technologies show promise to reinvent healthcare approaches and bring new experiences to healthcare providers and patients in the coming years, adoption is still at an early stage.

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Healthcare Healthcare Doctors Patients 95

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor.

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pharmaphorum

SEPTEMBER 24, 2022

The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. including when to take each prescription drug ? Your co-pay is then deducted from a Health Savings Account.

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Medical Pharma Prescription Patients 106

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it?

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Medical Patients Prescription Doctors 52

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider.

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Physicians Marketing Medical Prescription 98

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach.

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Physicians Patients Healthcare Provider Retail 52

PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. Health systems are signing off on network-wide solutions that use AI companions to record conversations, compile EHR notes, and even order tests and prescriptions.

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Contrarian Sales Techniques

APRIL 26, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools. The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet.

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Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

Sales skills , including customer service, customer care, and communication skills, are critical to working as medical executives, as you need to visit your doctor's office on your own and to convince doctors to learn more about your product.

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Medical sales Medical Sales Doctors 52

Pharmaceutical Technology

JANUARY 6, 2023

District Judge Kimba Wood dismissed a whistleblower lawsuit against Novartis, that claimed the company had bribed doctors with kickbacks at speaker programs to incentivise doctors to prescribe Gilenya. This is the second time that allegations of Novartis violating the False Claims Act have been dismissed in the last three years.

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Pharmaceutical Doctors Healthcare Provider Prescription 97

Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e., They are medical agents (i.e.,

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Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

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Medical Ethics Sales Healthcare Provider 52

Contrarian Sales Techniques

APRIL 19, 2022

They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practices, medical practices, hospitals, and medical schools. They are basically representatives to the people who work in doctors' offices, hospitals, clinics, and other medical facilities.

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Medical sales Medical Sales Doctors 52

PM360

SEPTEMBER 30, 2024

From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. PM360’s Focus On section examines a specific area of the life sciences industry. JENN MILLARD VP U.S.

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Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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Patients Healthcare Healthcare Healthcare Provider 62

Referral MD

APRIL 27, 2023

AI can help healthcare providers predict outcomes, improve patient care and reduce costs. For example, doctors can use AI to help make better decisions about patient treatment plans based on how similar patients have responded to different treatments in the past.

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Healthcare Healthcare Doctors Patients 52

PM360

OCTOBER 22, 2024

Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs). Even straightforward interactions like the initial prescription can be cluttered with unnecessary overlap and misalignment. In some cases, that material may be created by brand teams. 2018;12:129-133.

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Patients Healthcare Provider Pharma Prescription 59

PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

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Media Prescription Healthcare Provider Patients 52

Medico Reach

OCTOBER 25, 2022

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. These codes go on to become a vital part of the medical claim.

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PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space.

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Pharma Marketing Physicians Insurance 98

Veeva

AUGUST 15, 2021

Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers. Quickly confirm specialty data, prescriptive authority, and sample eligibility to ensure compliance with regulations and privacy laws. Streamline compliance. Improve planning.

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Healthcare Success

JANUARY 2, 2024

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. To stay ahead, medical practices must harness the power of AI in several areas.

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Healthcare Healthcare Marketing Healthcare Provider 73

Rep-Lite

NOVEMBER 14, 2023

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. This requires the sales representative to stay up-to-date with the latest advancements in healthcare products and technologies.

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Medical sales Sales Medical Medical sales reps 52

Salesforce

NOVEMBER 21, 2022

But organizations often place many burdensome steps in the care journey — make an appointment, fill out forms, see a doctor, get a prescription or referral. But there are ways to make the healthcare platform better for patients, while also helping your organization save money. Health Cloud for Providers. Hit the Trail.

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PM360

NOVEMBER 21, 2024

The Branded Campaign: The “Mite Party” campaign uses animated, approachable mites to visualize the disease, destigmatize Demodex blepharitis, and educate patients about XDEMVY, the first and only prescription treatment that targets and kills the mites that cause the disease. The team’s work was innovative in several key ways.

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Marketing Education Pharmaceutical Patients 52

Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. Doctorate in pharmacy and can earn up to RM8,000 or more, depending on the years of service.

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Medical sales Medical Sales Medical sales reps 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

Meanwhile, generic reps focus on price and accessibility, making their pitch to healthcare providers and patients alike. This expansion is driven by factors such as the increasing prevalence of chronic diseases, rising healthcare costs, and government initiatives promoting the use of cost-effective generic drugs.

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Medicine Pharma sales reps Healthcare Provider Healthcare 40

Clarify Health

MAY 19, 2020

As healthcare providers (HCPs) are re-deployed to care for COVID-19 patients, many chronically-ill patients will have less frequent follow-up with their doctors. Biopharma brand teams will need to adjust their expectations around product adoption in light of this new normal.

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Biopharma Physicians Marketing Patients 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. As a result, pharmaceutical representatives’ access to physicians has been declining even prior to the COVID-19 pandemic.

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Physicians Media Pharma sales reps Electronics 52

Contrarian Sales Techniques

FEBRUARY 24, 2023

billion allocated to the Health Ministry, which may indicate an increase in funding and potential opportunities for partnerships or collaborations with healthcare providers and organizations. The company also offers online prescriptions and delivery services for medications. Some notable items include: RM36.3

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Medical sales reps Medical sales Medical Sales 52

Nixon Gwilt Law

APRIL 28, 2022

While I’m witnessing the phenomena of healthcare technology companies becoming tech-enabled healthcare providers, not all companies choose to do so, and other models are constantly emerging. If their products require a prescription, they will partner with providers, but they do not hold themselves out as healthcare providers.

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