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Amazon’s big gamble

World of DTC Marketing

.” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. I can easily schedule a telehealth appointment with my doctor without paying $199 a year. 2wo: One of the continued challenges for healthcare is coordinating tests such as MRIs and blood work.

Doctors 283
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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200
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Maximizing Prescription Data for Effective Pharmaceutical Marketing

Scott’s Directories

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Constipation Patients Are Suffering in Silence—Here’s How to Help Them

PM360

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Address Patients’ Quality of Life.

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How AI can improve the virtual experience for healthcare providers and patients

Impetus Digital

In reality, AI has the ability to make the virtual, non-practical tasks of medical workers easier, while also streamlining online healthcare processes for the average patient. Today, we’ll look at some of the ways that machines can make the business of being healthy that little bit simpler for both healthcare providers and patients alike.

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Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Influencer and Physician Partnerships Consumers increasingly trust medical influencers and healthcare professionals over traditional advertising. In the U.S.,

Pharma 59