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For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Similarly, oncology drug programs often provide free cycles of treatment to help patients manage costs while maintaining access to critical care.
Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. It’s a reality for many of us in pharma sales in Malaysia. Why This Hits Close to Home for PharmaReps As someone in pharma sales, this problem feels personal.
Especially in Malaysia, where healthcare needs are diverse, success often comes down to how well you can offer solutions that truly make a difference. Instead of focusing on one product at a time, this approach helps pharmareps present a range of options that work together. That’s where portfolio selling comes in.
Pharmaceutical sales representatives (often times referred to as pharmareps) are hired by pharmaceutical/biotech companies to educate healthcareproviders (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharmarep?
As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcareproviders (HCPs) and key opinion leaders (KOLs). How are sales reps and Medical Science Liaisons (MSLs) the same?
4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication. As a former pharmarep and district manager, I would value any tool that echoed my brand’s message to HCPs. Reps spend most of their time identifying patient type and efficacy.
Pharmaceutical representatives (pharmareps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.
As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcareproviders willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. THE CHALLENGE.
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Strong interpersonal skills and the ability to establish rapport are crucial.
Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Linda Ruschau. Encourage Patient-HCP Interactions.
In Malaysia, these skills are critical because healthcareproviders – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships.
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