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Amazon’s big gamble

World of DTC Marketing

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? I can easily schedule a telehealth appointment with my doctor without paying $199 a year.

Doctors 283
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Is Apple that naive when it comes to compliance?

World of DTC Marketing

The Health app adds Medications, allowing users to conveniently build and manage a medications list, create schedules and reminders, and track their medications, vitamins, or supplements. Mistrust or an absence of patient-provider solid relationships. Will it matter? Oh, to live in an ideal world.

Medical 166
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The Role of the BC Doctors Directory in Improving Patient-Doctor Connections

Scott’s Directories

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. With the increasing demand for personalized care, patients need quick access to medical professionals who can address their health needs. It also enhances the overall quality of healthcare in the province.

Doctors 52
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Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

pharmaphorum

Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. The post Every scientific message has a story.

Medical 98
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Wego health’s self-serving survey

World of DTC Marketing

Enter Wego health who says “influencers are most likely to turn to groups on Facebook, Instagram and Twitter as their first source for health information, followed by health websites such as WebMD, patient advocacy organization portals, their doctor, patient blogs and YouTube.

Media 180
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Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200
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How the Alberta Doctors Directory Can Support Telemedicine Expansion in Alberta

Scott’s Directories

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. As this technology continues to evolve, tools like the Alberta Physicians directory ensure that patients and healthcare professionals can connect.

Doctors 52