Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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Scott’s Directories

AUGUST 20, 2024

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. As this technology continues to evolve, tools like the Alberta Physicians directory ensure that patients and healthcare professionals can connect.

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Scott’s Directories

NOVEMBER 19, 2024

Appropriate information at the proper moment in healthcare is crucial to making informed decisions. A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses.

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Scott’s Directories

SEPTEMBER 5, 2024

Entering the healthcare market as a startup is no small feat, especially in a competitive environment like Ontario. With a list of doctors in Ontario and services, gaining a foothold requires careful planning, strategic partnerships, and reliable information.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical.

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World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Infuse Medical

SEPTEMBER 9, 2024

Importance: As healthcare and technology continue to circulate, proper communication and interaction for patients is required. In the traditional method, the process will be explained by the doctor via pamphlets and brochures. So, this approach completely reflects the reality and is welcomed by the healthcare sectors.

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World of DTC Marketing

NOVEMBER 9, 2020

Enter Wego health who says “influencers are most likely to turn to groups on Facebook, Instagram and Twitter as their first source for health information, followed by health websites such as WebMD, patient advocacy organization portals, their doctor, patient blogs and YouTube.

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World of DTC Marketing

NOVEMBER 22, 2021

Healthcare is ripe for disruption, and CVS could be blazing new trails. You can find anything on Amazon, but soon you will be able to “see” a nurse, a doctor, or get a diagnosis using telehealth within minutes, from the comfort of your home. The real issue is how patients will respond to “on-demand” healthcare?

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Impetus Digital

APRIL 26, 2024

In reality, AI has the ability to make the virtual, non-practical tasks of medical workers easier, while also streamlining online healthcare processes for the average patient. Today, we’ll look at some of the ways that machines can make the business of being healthy that little bit simpler for both healthcare providers and patients alike.

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Scott’s Directories

SEPTEMBER 27, 2022

Medical sales reps need to understand that the objectives and obstacles for healthcare businesses are different for business-to-consumer (B2C) and business-to-business (B2B) marketers. In terms of healthcare data, B2C and B2B marketers have different sets of challenges in targeting and reaching their intended customers.

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Scott’s Directories

JANUARY 23, 2025

In Nova Scotias healthcare landscape, connecting with the right professionals is essential for improving medical assistance and operational efficiency. A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province.

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World of DTC Marketing

SEPTEMBER 12, 2022

The health app will also tell users about potential interactions between medications, and it’s possible to connect with healthcare providers to see a list of past medications, get future updates, or add items to your schedule. Will it matter? Oh, to live in an ideal world.

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Scott’s Directories

JULY 11, 2024

Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Scott’s Directories

DECEMBER 27, 2022

Selling to doctors in Nova Scotia can be a lucrative endeavor, but it is not as simple as making a sale and moving on. The key to successful sales in this market is to understand the unique needs of doctors in the province, so that you can tailor your products and services to meet those needs.

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Scott’s Directories

DECEMBER 11, 2023

Finding a doctor who speaks your language can be daunting, especially in a diverse region like Nova Scotia. Language plays a pivotal role in healthcare, ensuring clear communication between doctors and patients. This blog delves into how a list of doctors in Nova Scotia or elsewhere can ease this search.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. By providing clear, compelling information, these ads help patients and doctors make informed decisions.

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Scott’s Directories

JULY 12, 2024

Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Infuse Medical

DECEMBER 17, 2024

Without the patient visiting a healthcare center, medical device apps let healthcare providers access real-time patient data from IoT-enabled devices. This helps patients to take charge of their health in addition to lessening the burden on healthcare systems.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Contrarian Sales Techniques

NOVEMBER 27, 2024

It’s about presenting a lineup of products that make life easier for healthcare providers while addressing their patients’ needs. Healthcare providers appreciate this because it saves them time, simplifies procurement, and adds real value to their practice. That’s portfolio selling in action. It takes work.

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider.

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Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. Referrals can be time-consuming and inefficient for medical office staff.

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Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). We know how they get there.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Referral MD

FEBRUARY 28, 2025

In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time. Digital patient intake (forms) are electronic versions of the traditional paper forms patients fill out when visiting a healthcare provider. What is Digital Patient Intake?

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Contrarian Sales Techniques

OCTOBER 19, 2023

The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table. Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. For them, it's all about patient outcomes.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Contrarian Sales Techniques

DECEMBER 9, 2024

Why It Matters: Doctors and healthcare providers are busy. For instance, if a doctor seems distracted, a quick Is this a good time, or should I come back later? They value reps who can get straight to the point while addressing their specific concerns. can go a long way in building rapport.

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. How can you ensure your strategy stands out?

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Eversana Intouch

JULY 9, 2024

.” Each campaign requires a deep psychological understanding and a customized approach, addressing the unique challenges faced by patients and healthcare providers. Launched on May 8, World Thalassemia Day, the campaign features striking visuals of real patients, enhancing its impact and creating a sense of urgency.

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Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Companies in 3D medical animation such as Infuse Med are adept in converting complicated medical jargon into understandable images appealing to patients, doctors, and other stakeholders.

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Pharma Marketing Network

MARCH 13, 2025

Influencer and Physician Partnerships Consumers increasingly trust medical influencers and healthcare professionals over traditional advertising. Partnering with doctors, pharmacists, and patient advocates can help spread awareness through trusted voices. Doctor-approved drug information within telehealth platforms ensures compliance.

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Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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