World of DTC Marketing

NOVEMBER 22, 2021

Healthcare is ripe for disruption, and CVS could be blazing new trails. You can find anything on Amazon, but soon you will be able to “see” a nurse, a doctor, or get a diagnosis using telehealth within minutes, from the comfort of your home. The real issue is how patients will respond to “on-demand” healthcare?

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Healthcare Healthcare Retail Healthcare Provider 241

Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. Referrals can be time-consuming and inefficient for medical office staff.

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Doctors Healthcare Provider Healthcare Healthcare 95

Scott’s Directories

SEPTEMBER 27, 2022

Medical sales reps need to understand that the objectives and obstacles for healthcare businesses are different for business-to-consumer (B2C) and business-to-business (B2B) marketers. In terms of healthcare data, B2C and B2B marketers have different sets of challenges in targeting and reaching their intended customers.

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Doctors Medical sales reps Healthcare Provider Physicians 52

Impetus Digital

APRIL 26, 2024

In reality, AI has the ability to make the virtual, non-practical tasks of medical workers easier, while also streamlining online healthcare processes for the average patient. Today, we’ll look at some of the ways that machines can make the business of being healthy that little bit simpler for both healthcare providers and patients alike.

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Scott’s Directories

JULY 11, 2024

Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Doctors Marketing Physicians Medical 52

World of DTC Marketing

SEPTEMBER 12, 2022

The health app will also tell users about potential interactions between medications, and it’s possible to connect with healthcare providers to see a list of past medications, get future updates, or add items to your schedule. Will it matter? Oh, to live in an ideal world.

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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Scott’s Directories

JULY 12, 2024

Whether you’re a pharmaceutical company, a medical equipment supplier, or a healthcare recruiter, having a detailed Manitoba medical directory can significantly enhance your outreach efforts. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market.

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Doctors Marketing Physicians Medical 52

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). We know how they get there.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider.

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MedCity News

JANUARY 16, 2024

Despite the challenges that healthcare providers face and declining patient experience scores, several effective strategies can enhance their work to improve the patient experience and sufficiently satisfy expectations for care.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Contrarian Sales Techniques

OCTOBER 19, 2023

The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table. Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. For them, it's all about patient outcomes.

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Doctors Medical Patients Healthcare 52

Scott’s Directories

MAY 15, 2023

When it comes to selling products or services to healthcare providers (HCPs), it’s essential to know who you’re targeting and where to find them. One effective way to do this is by using directories that list healthcare professionals in your target area.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Referral MD

SEPTEMBER 11, 2024

By analyzing patient data, AI algorithms can provide doctors with a holistic view of a patient’s health, allowing for faster, more precise diagnoses and informed recommendations on which specialist to consult. This allows healthcare providers to focus more on patient care than administrative duties.

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Eversana Intouch

JULY 9, 2024

.” Each campaign requires a deep psychological understanding and a customized approach, addressing the unique challenges faced by patients and healthcare providers. Launched on May 8, World Thalassemia Day, the campaign features striking visuals of real patients, enhancing its impact and creating a sense of urgency.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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Referral MD

MARCH 13, 2023

Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. You may have noticed this if you’ve visited the doctor or dentist recently. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology.

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Healthcare Success

MAY 24, 2022

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Healthcare Marketing Physicians 104

Pharma Marketing Network

MARCH 30, 2021

According to a survey conducted by Boston Consulting Group, “HCPs said they were more willing to engage and work with pharma companies that they perceived as more patients centric, with 50 percent of doctors agreeing that they were more likely to prescribe medication from pharma companies considered to be more patient centric.”

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

Storyvine

NOVEMBER 2, 2022

The Challenge: Novartis wanted to find a way to allow their sales reps to be more innovative in how they engaged with their customers (healthcare providers, or HCPs). One was that the sales reps didn't have access to those doctors’ offices – they couldn't get into them for months if not years. 100 doctors, 1 day.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor.

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Education Doctors Patients Physicians 98

Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public.

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Medicine Sales Pharma Doctors 52

Pharmaceutical Technology

APRIL 24, 2023

The metaverse remains too risky for healthcare Although metaverse technologies show promise to reinvent healthcare approaches and bring new experiences to healthcare providers and patients in the coming years, adoption is still at an early stage.

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Healthcare Healthcare Doctors Patients 95

Scott’s Directories

MARCH 12, 2024

The physician directory by Nova Scotia is essential for healthcare professionals and organizations. By effectively using its filtering options, users can maximize the potential of this comprehensive database, which includes an extensive list of doctors in Nova Scotia.

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Medical Doctors Physicians Healthcare Provider 52

pharmaphorum

OCTOBER 19, 2022

No doctor wakes up in the morning asking what your brand can do for them. That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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pharmaphorum

JULY 21, 2022

YourCoach maintains a large network of non-clinical health and wellness coaches, targeting a variety of diseases and conditions, and provides the technological infrastructure to connect them to patients. The coaches serve to augment the care they receive from a clinical healthcare provider.

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Healthcare Provider Prescription Doctors Training 122

Scott’s Directories

JULY 17, 2024

Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers. This data is invaluable for pharmaceutical companies, providing insights into prescribing patterns, patient demographics, and market trends. Why Use a Doctors Directory?

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Prescription Marketing Pharmaceutical Doctors 52

Contrarian Sales Techniques

NOVEMBER 20, 2024

Why Established Brands Dominate in Rural Clinics In rural Malaysia, healthcare providers often face limited resources and tighter budgets. Established brands also bring peace of mind to doctors and pharmacists who don’t have the time or resources to experiment with newer or lesser-known options.

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. A Word About Security. Summing Up.

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Scott’s Directories

MAY 5, 2023

MD Select is a Canadian database of medical professionals that is designed to help businesses access the best healthcare providers. This tool offers a wide range of information about doctors across the country, including their specialties, locations, and contact information.

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Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software.

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