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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. DTC ads do NOT lead to unnecessary Rxs.

Marketing 285
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Our abysmal health care system

World of DTC Marketing

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

Insurance 263
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Are new weight loss drugs an answer or problem?

World of DTC Marketing

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

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How Government Healthcare Can Prevent Global Illness

Salesforce

The problems afflicting the health industry are especially prevalent in government systems, which are slowed by political gridlock, budget constraints, and inertia. Case study: How Ireland’s government healthcare quickly prepared for COVID-19. government healthcare system. Digital transformation of the U.S.

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What do future healthcare CEOs look like?

World of DTC Marketing

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Government funding contributed to research associated with all 210 new drugs approved by the U.S. Centene Corp.,

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Dr. B: Expanding the business model from COVID vaccines to antiviral medications

pharmaphorum

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 98
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The discovery of a new and compounding cybersecurity threat to pharmacies

pharmaphorum

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.