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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. It’s a reality for many of us in pharma sales in Malaysia. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal.

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Medical Sales Targeting (Part 4) 

Cesare Ferrari

One of the challenges in medical sales is disseminating the right messages to the right doctors at the right time. Moreover, due to the limited access to doctors, which is steadily increasing year after year, the task of reaching the customer at the right time is even more demanding.

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The Generico Crusader

Contrarian Sales Techniques

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. All charm and spiel, pushing expensive branded meds on busy doctors. All charm and spiel, pushing expensive branded meds on busy doctors. Dr. Aisha, a dedicated young doctor, ran the clinic. That was it.

Doctors 52
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Teh Tarik Tactics: Winning Sales in the Malaysian Maze

Contrarian Sales Techniques

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. In government facilities, it's all about committees and tenders. As a pharma rep, you need to be able to switch gears faster than a Myvi weaving through KL traffic.

Sales 52
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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52
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The Secret Weapon in Pharma Sales Malaysia: Soft Skills

Contrarian Sales Techniques

Additionally, government initiatives aimed at enhancing healthcare infrastructure and promoting research and development activities further contribute to the positive outlook of Malaysia's pharmaceutical sector. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships.

Sales 40