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Europe names hundreds of critical medicines in quest to counter drug shortages

Fierce Pharma

Over the past several years, drug shortages have vexed doctors and patients on both sides of the Atlantic, prompting lawmakers and government agencies to take action in both Europe and the U.S. Tuesday, the European Medicines Agency laid out a list of more than 300 critical generic drugs that could fall prey to future shortages.

Medicine 331
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Our abysmal health care system

World of DTC Marketing

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

Insurance 263
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The debate on DTC marketing is going to heat up again

World of DTC Marketing

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Still, the gatekeeper continues to be their doctor. Patients trust doctors to recommend drugs that will help them treat chronic health issues. This is perhaps the biggest misunderstanding. Dancers, to promote women’s birth control?

Marketing 285
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How Government Healthcare Can Prevent Global Illness

Salesforce

The problems afflicting the health industry are especially prevalent in government systems, which are slowed by political gridlock, budget constraints, and inertia. Case study: How Ireland’s government healthcare quickly prepared for COVID-19. government healthcare system. Digital transformation of the U.S.

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

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Greece slaps Novartis with €214 million bribery suit

European Pharmaceutical Review

The Greek state has filed a lawsuit against Novartis , asking for € 214 million in compensation for non-pecuniary damages* the country may have suffered due to alleged illegal payments to government officials and healthcare providers. Novartis has, in recent years, paid $1.3

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 62