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A scientific approach to irrational consumer choices

World of DTC Marketing

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Presenting quantitative information increased participants’ gist and verbatim recall of drug efficacy. ” Uh…no.

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The Bold New Healthcare and Medical Sales Era

Evolve Your Success

00:55 Today we have another special guest and he goes by the name of Jasper Freeman. They build up fluid in their ankles and mostly in the interstitial areas which sometimes you can’t even see, and the only recourse for doctors and for patients was to go into the hospital. Hello and welcome to the Medical Sales Podcast.

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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines.

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Emerging Trends in Orthopedic Medical Device Industry

Medico Reach

Since the inception of the clinical specialization, the orthopedic industry has relied on reusable surgical instrumentation. Quite recently, the Food and Drug Administration (FDA) marked a historical moment when it approved Patient Specific Talus Spacer 3D-printed implants in 2021. So, here they are: 1.

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Direct to Patient Healthcare

Healthcare Success

Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor. Lee Aase: which is very much like the administrator, physician, leadership, partnership that we had at Mayo Clinic. And hospitals notoriously conservative and doctors far more so. Lee Aase: Yeah. Lee Aase: Yeah.

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Cardiovascular Medical Device Sales With Marc Toth

Evolve Your Success

The CE experience for this Podcast is powered by CMEfy – click here to reflect and earn credits: [link] — Watch the episode here Listen to the podcast here Cardiovascular Medical Device Sales With Marc Toth In this episode, we have with us another special guest and he goes by the name of Marc Toth. Who is Marc Toth? Good for them.

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FDA Approves Innovative 4D Flow MRI Blood Flow Analysis Software from Cardio Flow Design Inc.

Legacy MEDSearch

The US Food and Drug Administration has approved the use of iTFlow® in blood flow analysis. was founded by two doctors with a mission to “change cardiology with blood flow analysis.” The FDA approval of iTFlow® will enable healthcare professionals to make more precise and effective decisions in patient care.

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