World of DTC Marketing

FEBRUARY 2, 2022

While some doctors have been eager to start prescribing the newly approved drug, others had criticized the FDA for clearing the drug before studies proved it works. ” A physician on STAT News wrote, “the consequences of FDA approval are as disturbing as they are vast.

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Food and Drug Administration Physicians Side effects Doctors 239

World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. ” Uh…no.

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? The FDA can be myopic when researching how consumers view and react to DTC. ” rather than assuming that they’re running to their doctor to ask for an Rx.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

FEBRUARY 22, 2021

Jazz’s DTC for Sunosi says “if you have obstructive sleep apnea or narcolepsy and are often tired during the day, ask your doctor if once-daily SUNOSI may be right for you” but what they don’t mention is that obstructive sleep apnea is associated with obesity in more than 60% of cases.

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JUNE 1, 2021

SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S. Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable.

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FDA Side effects Patients Doctors 187

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

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Insurance Doctors Pharma Side effects 200

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Generics, while FDA-approved, sometimes carried an invisible question mark. The Internal Struggle Dr. Reyes explained the rigorous testing generics go through to ensure they matched the brand name in effectiveness. What if there were unseen side effects?

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Doctors Side effects Medical Patients 52

Pharma Marketing Network

MARCH 5, 2025

Unlike traditional businesses, pharma brands face strict advertising regulations , requiring compliance with FDA guidelines, HIPAA, and Googles healthcare ad policies. Strict ad copy guidelines , including FDA-mandated fair balance requirements. Include safety disclaimers For branded drug ads, always mention risks and side effects.

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Management Pharma Marketing Prescription 52

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? They wanted to know why pharma didn’t communicate that their websites had to meet FDA guidelines? Users spend an average of 5.94

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Pharma Medical Side effects FDA 180

Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results.

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Pharmaceutical Marketing Pharma Healthcare Provider 52

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. Videos that feature real patients, or interactive guides for side effect management, add value.

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Marketing Patients Pharma Media 52

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS.

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FDA Food and Drug Administration Physicians Side effects 98

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Food and Drug Administration approved Vtama (tapinarof) cream, an aryl hydrocarbon receptor agonist and the first FDA-approved steroid-free topical medication in its class. Side effects, front and centre.

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Side effects Food and Drug Administration Patients Management 98

pharmaphorum

AUGUST 11, 2022

Some people are hyper-metabolisers, meaning a drug may move too fast through their system and not deliver the intended therapeutic effect; while others may metabolise a drug too slowly, triggering an adverse side effect or overdose.

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Side effects Medical Prescription Patients 98

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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Healthcare Healthcare Doctors Pharma 59

European Pharmaceutical Review

OCTOBER 19, 2023

we must prove the effectiveness of radiopharmaceuticals through clinical trials… This has been demonstrated recently with PLUVICTO… the first US Food and Drug Administration (FDA)-approved targeted radioligand therapy for eligible patients with prostate cancer” At this moment, there is no single treatment for cancer today.

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Food and Drug Administration Manufacturing Side effects Doctors 105

PM360

OCTOBER 24, 2022

received FDA approval for once-daily GEMTESA—the first new oral OAB medication approved by the FDA since 2012. The treatment gap is evident: of those 30 million Americans with OAB, only 16 million have seen a doctor about the condition and only three million people are on treatment at any given time.

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Side effects Doctors FDA Patients 40

Legacy MEDSearch

JULY 19, 2023

“Currently, prostate cancer patients find themselves in the difficult position of balancing the oncological risks of the disease with the life-altering side effects that can often accompany traditional treatments. ” As the second most common cancer in U.S. market clearance.

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Medical Side effects Patients Recruitment 52

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Care providers can view adherence data, patient-reported side effects, and connect directly to their patients if needed. But it is not a simple answer.

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Prescription Medical Patients Side effects 105

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. What pages on your site do they engage with?

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Marketing Pharma Side effects Training 52

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Another is managing side effects.

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Marketing Pharmaceutical Side effects Insurance 52

pharmaphorum

SEPTEMBER 30, 2022

GlobalData notes that the side effect could be a barrier for lecanemab use as it will require patient monitoring, but points out that the rates are a “significant improvement” on Aduhelm, which had an ARIA-E rate of 35% of patients taking the approved dose in clinical trials. In Clarity AD, the rate of ARIA-E was 12.5%

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Doctors Side effects Sales Safety 52

Quantified

APRIL 18, 2022

With only 50 novel drug approvals by the FDA across the entire industry in a typical year, the opportunity to build the institutional knowledge and refine launch marketing and sales fundamentals is an order of magnitude lower than, say, in consumer goods where there might be upwards of 4 brand initiatives a year.

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Sales Pharma Pharma sales reps Medicine 52

Pharma Marketing Network

OCTOBER 1, 2024

This involves a combination of direct-to-consumer advertising, professional marketing to doctors and pharmacists, and educational campaigns. These representatives played a crucial role in educating doctors about new medications and their benefits.

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Marketing Pharma Media Education 52

Pharmaceutical Representative Training

JUNE 22, 2024

They must be familiar with the different national authorities; the Food and Drug Administration (FDA), the European Medicines Agency (EMA), and other regulations that govern the pharmaceutical marketing and sales. Communication Skills: Effective communication is essential when interacting with HCPs in order to build relationships in sales.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

JUNE 11, 2022

For example, everyone must be steeped in both FDA and FTC guidelines. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers. Once you choose a patient partner, transparency is tantamount to building a successful working relationship. Anthony Yanni. Olivier Chateau.

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Patients Pharma Education Media 59

pharmaphorum

JULY 6, 2022

Some patients with COVID-19 will be able to get easier access to Pfizer’s oral antiviral therapy Paxlovid, after the FDA ruled that pharmacists would be able to prescribe the drug. I've worked, including through Test to Treat, to expand access to Paxlovid, a pill shown to curb the worst effects of COVID-19. It made $1.5

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FDA Doctors Side effects Patients 118

World of DTC Marketing

AUGUST 10, 2020

I like the ad a lot because it has two trigger phrases, chemo-free, and immunotherapy” The ad is also a clear indication of why the FDA is stuck in the past with the requirement of failure balance for online ads. The FDA believes that people who see online ads for prescription drugs are going to run to their doctor to ask for an Rx.

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FDA Prescription Side effects Doctors 154

World of DTC Marketing

SEPTEMBER 21, 2020

According to a Harris Poll, only 73% of Americans said they saw the CDC as somewhat or very trustworthy and 72% said they saw the FDA as highly trusted. The politicization of the FDA is also having an effect on prescription drugs. We probed with questions intended to better understand the concern over the FDA.

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FDA Side effects Prescription Patients 289