Pharma Marketing Network

MARCH 5, 2025

Unlike traditional businesses, pharma brands face strict advertising regulations , requiring compliance with FDA guidelines, HIPAA, and Googles healthcare ad policies. Strict ad copy guidelines , including FDA-mandated fair balance requirements. Include safety disclaimers For branded drug ads, always mention risks and side effects.

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Management Pharma Marketing Prescription 52

Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Avoid misleading claims Always align with FDA-approved language. Request a Free Sample for HCPs or Find a Doctor Near You for patients). Heres how to ensure yours is effective.

Marketing 59

Marketing Pharma FDA Leads 59

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 6ix: Safety information needs context. They understand that patient content could be edited to meet FDA requirements, but they like reading others’ experiences managing their health issues.

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Pharma Medical Side effects FDA 180

European Pharmaceutical Review

SEPTEMBER 27, 2022

The US Food and Drug Administration (FDA) have published initial guidance deliberating how ethical it is for children to take part in research trials. Thus, numerous drugs and medical devices approved and licensed by the FDA are missing essential paediatric-specific information on their product labels.

Ethics 98

Ethics Food and Drug Administration FDA Medical 98

pharmaphorum

AUGUST 1, 2022

Sarepta is pressing forward with a bold plan to file with the FDA for accelerated approval of its gene therapy SRP-9001 for Duchenne muscular dystrophy (DMD) in the next few months, with a view to making it available in sometime around the middle of 2023.

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FDA Safety Patients Doctors 106

Pharmaceutical Technology

FEBRUARY 3, 2023

The US Food and Drug Administration (FDA) has granted approval to Amgen and AstraZeneca ’s Tezspire (tezepelumab-ekko) for self-administration using a single-use, pre-filled pen for severe asthma patients aged 12 years and above. Asthma control improvement and safety profile were consistent with previous clinical trials.

Food and Drug Administration 59

Food and Drug Administration FDA Healthcare Provider Medicine 59

pharmaphorum

SEPTEMBER 28, 2022

The FDA has published draft guidance giving its position on the ethical reasons for including children in clinical trials, and protecting them from harm. Trial sponsors are still left with the challenge of including children in an ethical , safe, and secure way, and the new guidance is the FDA’s attempt to make that easier to achieve.

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FDA Ethics Prospecting Safety 59

Pharma Marketing Network

APRIL 10, 2025

Landing pages should also adhere to FDA requirements, clearly displaying ISI (Important Safety Information) and PI (Prescribing Information) where applicable. Download Patient Brochure or Find a Doctor Near You) should align with user intent and stage in the funnel. Clear calls to action (e.g.,

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Marketing Pharma Networking Medical 52

Pharmaceutical Technology

AUGUST 5, 2022

The diabetic macular oedema (DME) space recently witnessed a new approval; the US Food and Drug Administration (FDA) announced the approval of Coherus’ Cimerli (ranibizumab-eqrn; FYB201), a vascular endothelial growth factor (VEGF) inhibitor therapy. Thus, the biosimilar presented a similar efficacy to the reference product.

Food and Drug Administration 52

Food and Drug Administration FDA Safety Marketing 52

Infuse Medical

DECEMBER 17, 2024

Healthcare professionals, consumers, medical device businesses, and doctors can better grasp challenging medical ideas, procedures, and gadgets by means of visually immersive and extremely detailed animations. Experience with regulatory standards Medical knowledge is strictly controlled. Increase engagement at trade shows and conferences.

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Medical Healthcare Healthcare Education 130

pharmaphorum

DECEMBER 22, 2022

Prediction 1: the FDA will become more directive and collaborative on guidelines for DCTs. The risk of not having these discussions is to conduct expensive trials only to discover too late that they were measuring the wrong endpoint, in the wrong way, or with a tool or technology the FDA does not accept.

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FDA Patients Electronics Medical 97

Legacy MEDSearch

JUNE 19, 2023

The FDA approval is significant as it recognizes the safety and effectiveness of iTFlow® in analyzing blood flow through 4D Flow MRI data, with the potential to enhance diagnostic accuracy for patients with cardiovascular diseases and heart conditions. iTFlow® is an innovative software solution developed by Cardio Flow Design Inc.

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FDA Food and Drug Administration Recruitment Physicians 52

pharmaphorum

SEPTEMBER 12, 2022

Across LabCorp , we innovate through science and technology, with access to approximately 2,500 [doctors] and PhDs and over 700 patients. This reach allows us to support 82% of the novel drugs and therapeutic products approved by the US FDA, including 63% of those specific to oncology,” Reddy states.

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Patients Medicine FDA Healthcare 106

pharmaphorum

OCTOBER 12, 2018

The development of software applications that are available with a prescription took a major step forward last year with the first FDA approval for a mobile medical application with both a safety and efficacy label.

Healthcare 52

Healthcare Healthcare Prescription Doctors 52

Medico Reach

OCTOBER 17, 2022

From procedure efficacy and cost to safety and training, there are still several challenges to overcome before robot-assisted surgery becomes standard practice. Quite recently, the Food and Drug Administration (FDA) marked a historical moment when it approved Patient Specific Talus Spacer 3D-printed implants in 2021.

Medical 98

Medical Food and Drug Administration Healthcare Healthcare 98

pharmaphorum

AUGUST 11, 2022

Next, pharmacists review the participant’s genetic results – along with health data such as drug, lifestyle, and food interactions – to customize a “Medication Action Plan” that members’ physicians can access to determine which drugs should be prescribed to increase safety and efficacy.

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Side effects Medical Prescription Patients 98

PM360

APRIL 7, 2023

Med Device Department: Medicare Sets Precedent for Virtual Reality Therapeutic Payments In November 2021, the FDA approved a virtual reality (VR) therapy that provides an immersive experience for relieving chronic lower back pain. CMS factored in the efficacy of the device as well as its safety beyond the use of opioids. In the U.S.,

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. In addition, two more Humira biosimilars are currently under FDA review and both are anticipated to launch in 2023.

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Competition Marketing FDA Physicians 59

PM360

JUNE 24, 2024

DOCTOR DOCS HCPs Like Pharma Companies—Somewhat Pharma’s public perception has never been entirely favorable, but new data from CMI Media Group shows HCP perception of pharma companies is on the rise. This is an innovative solution to an aggressive cancer using the company’s FDA-approved Bispecific T-cell Engager (BiTE®) molecule.

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Media FDA Physicians Pharma 59

LEVO Health

OCTOBER 26, 2022

Food & Drug Administration (FDA) classifies medical devices. They have regulatory controls and marketing pathways you have to follow based on the risk of your device and its overall safety and effectiveness. How the FDA Classifies Medical Devices. They are not obligated to submit data or information to the FDA. .

Medical 52

Medical Marketing Patients Food and Drug Administration 52

Pharma Marketing Network

FEBRUARY 5, 2025

For pharma marketers, these platforms provide an efficient way to reach doctors, caregivers, and patients while complying with strict regulations. Include mandatory safety information and legal disclaimers. Thats the power of programmatic advertising. Ensure ads target appropriate audiences (e.g., HCPs vs. general consumers).

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Marketing Pharma Healthcare Healthcare 52

pharmaphorum

SEPTEMBER 30, 2022

Another key factor to consider is the safety profile of the drug, particularly with regard to amyloid-related imaging abnormalities (ARIA) that are always a risk with amyloid-targeting drugs, causing oedema (ARIA-E) and haemorrhages (ARIA-H). . “What we cannot know yet is whether that effect increases over time in an individual.

Doctors 52

Doctors Side effects Sales Safety 52

Medico Reach

OCTOBER 17, 2022

From procedure efficacy and cost to safety and training, there are still several challenges to overcome before robot-assisted surgery becomes standard practice. Quite recently, the Food and Drug Administration (FDA) marked a historical moment when it approved Patient Specific Talus Spacer 3D-printed implants in 2021.

Medical 52

Medical Food and Drug Administration Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 11, 2021

Patients and doctors went from trying to make sense of the platform to full-blown adoption where practices continue to incorporate it as an integral part of the go-to-market model. Telehealth has brought positive change for both patients and doctors. Be sure to give your team the psychological safety they need to ask questions.

Healthcare 59

Healthcare Healthcare Marketing Insurance 59

MedReps

SEPTEMBER 19, 2022

If a rep takes a more practical view of how to sell their product, they can find accessible staff members play a vital role in the doctor’s decision-making process. . Of course, the FDA and other government agencies have the final say, but in-between organizations like PHRMA are continually changing their rules.

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Medical sales Medical sales reps Sales Medical 66

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Needles cause patients pain, anxiety, pose safety risks, and for some people receiving injection therapy is a traumatic experience. But it is not a simple answer.

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Prescription Medical Patients Side effects 105

pharmaphorum

JANUARY 25, 2023

Digital therapeutics company Woebot Health has announced enrolment of the first patient in a pivotal clinical trial to evaluate the safety and efficacy of WB001, an investigational therapeutic for postpartum depression (PPD), granted Breakthrough Device designation by the US Food and Drug Administration (FDA) in 2021. Levy asked.

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Food and Drug Administration Prescription Media Patients 105

PM360

JUNE 24, 2024

Food & Drug Administration (FDA). It will also help patients set appropriate expectations around safety, efficacy, and their potential eligibility for your investigational drug. While most FDA regulations are largely fixed, guidelines on how to interpret those regulations continue to evolve.

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Marketing Patients Food and Drug Administration Digital Media 52

Pharma Marketing Network

JANUARY 9, 2025

Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. Regulatory Compliance: Marketing teams must stay updated on guidelines from the FDA, EMA, and other regulatory bodies. Compliance isnt a hurdleits an opportunity to showcase your commitment to safety and quality.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Legacy MEDSearch

JULY 19, 2023

We are more confident than ever that this groundbreaking technology will ultimately become the first-line treatment of choice for men and their doctors.” ” The company anticipates using the one-year follow-up data from the VAPOR 2 study in support of an FDA submission for U.S. Francis Medical, Inc., clinical sites.

Medical 52

Medical Side effects Patients Recruitment 52

Pharma Marketing Network

OCTOBER 11, 2021

Patients and doctors went from trying to make sense of the platform to full-blown adoption where practices continue to incorporate it as an integral part of the go-to-market model. Telehealth has brought positive change for both patients and doctors. Be sure to give your team the psychological safety they need to ask questions.

Healthcare 52

Healthcare Healthcare Marketing Insurance 52

Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. This involves a combination of direct-to-consumer advertising, professional marketing to doctors and pharmacists, and educational campaigns.

Marketing 52

Marketing Pharma Media Education 52

LEVO Health

JULY 24, 2024

Collaborate with Influencers in Healthcare Partnering with respected doctors, researchers, and medical professionals allows you to leverage their authority and trust. Highlight Approvals Clearly display any regulatory approvals, such as FDA clearance, to build credibility and trust.

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Marketing Healthcare Healthcare Healthcare Provider 52

World of DTC Marketing

JUNE 3, 2022

The FDA defines digital health this way. From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care. What is digital health? Hacking medical devices remotely.

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Doctors Medical Insurance Patients 291

Pharmaceutical Technology

APRIL 13, 2023

Lower DCT usage for Phase I studies may be accounted for due to the heavier focus on safety and efficacy, and increased monitoring of trial participants in-person. In the US, the FDA (Food and Drug Administration) granted accelerated approvals of medical devices with AI in 2022 [8] , and growing use is expected throughout 2023.

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Food and Drug Administration Electronics Healthcare Healthcare 52

PM360

SEPTEMBER 15, 2022

While I like traditional blinded market research projects or online virtual panels, the participants tend to be the “engaged patients” and may not account for the doctor-dependent patients needed to reach to move the market. In April, the FDA released an updated draft guidance identifying steps to improve diversity in clinical trials.

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Patients Healthcare Healthcare Marketing 98

Rep-Lite

OCTOBER 7, 2024

Providers, such as doctors and nurses, influence purchasing decisions as they use the products daily. The industry has strict rules to ensure the safety and effectiveness of medical devices. This means following guidelines from organizations like the FDA and being transparent in communication.

Healthcare Sales 52

Healthcare Sales Sales Healthcare Healthcare 52