World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

Pharma Marketing Network

MARCH 5, 2025

Unlike traditional businesses, pharma brands face strict advertising regulations , requiring compliance with FDA guidelines, HIPAA, and Googles healthcare ad policies. Strict ad copy guidelines , including FDA-mandated fair balance requirements. Use FDA-approved language and avoid phrases that suggest guaranteed treatment success.

Pharma 52

Pharma Management Marketing Prescription 52

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The FDA’s stamp of approval for the Fitbit sensor is a big deal. Google is also giving health records another whirl.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

Pharmaceutical Technology

OCTOBER 1, 2022

The US Food and Drug Administration (FDA) has granted approval for Amylyx Pharmaceuticals’ Relyvrio (sodium phenylbutyrate and taurursodiol) to treat adult patients with amyotrophic lateral sclerosis (ALS). The FDA approval is based on findings from the multicentre Phase II CENTAUR clinical trial that enrolled 137 ALS patients.

Food and Drug Administration 97

Food and Drug Administration FDA Prescription Medicine 97

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise. Even patients will still line up if a prescription drug shows promise. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

pharmaphorum

SEPTEMBER 30, 2022

Patient organisations have been celebrating the FDA approval yesterday of Amylyx’ amyotrophic lateral sclerosis (ALS) therapy Relyvrio, after not one but two advisory committee meetings that arrived at different conclusions about the drug. The post Relief for Amylyx as FDA clears controversial ALS drug Relyvrio appeared first on.

FDA 98

FDA Doctors Patients Prescription 98

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 98

Medical Prescription Doctors Physicians 98

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Generics, while FDA-approved, sometimes carried an invisible question mark. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. Her spotless record and unwavering commitment to their well-being were legendary.

Doctors 52

Doctors Side effects Medical Patients 52

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The FDA’s action plan. Thus, FDA funding could be what is needed on this front, says Cudkowicz.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. They understand that patient content could be edited to meet FDA requirements, but they like reading others’ experiences managing their health issues. Users spend an average of 5.94 7even: Real patient stories.

Pharma 180

Pharma Medical Side effects FDA 180

Infuse Medical

DECEMBER 17, 2024

Businesses like Infuse Med know the need of following laws such FDA, HIPAA, and GDPR so that their apps not only operate well but also satisfy the necessary legal criteria for medical device safety and data protection. Medical device apps can be used for a wide array of healthcare functions, such as: Tracking patient metrics (e.g.,

Medical 130

Medical Healthcare Healthcare Doctors 130

pharmaphorum

AUGUST 19, 2022

The cash injection will be used to launch a telehealth service that promises to provide prescriptions and services to patients regardless of their ability to pay. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

Prescription 98

Prescription Healthcare Healthcare Medicine 98

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations.

Prescription 52

Prescription Doctors Specialization Physicians 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Pharmaceutical Technology

MARCH 17, 2023

Prescription digital therapeutics must go through regulatory agencies and have clinical data, says Chris Wasden, chief strategy officer (CSO) of Twill Health, a US-based digital therapeutics company. In the US, a group of lawmakers recently reintroduced the “Access to Prescription Digital Therapeutics Act of 2023” in the US Senate.

Prescription 111

Prescription Pharmacology Medical Pharma 111

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. But it is not a simple answer. Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105

European Pharmaceutical Review

APRIL 13, 2023

The Schedule 1 classification means that these substances cannot be administered by doctors and, though they may be used for the purposes of research a government licence is often required. The US Food and Drug Administration (FDA) has decided to fast-track psilocybin for depression, with full support from President Biden’s administration.

Medicine 131

Medicine Food and Drug Administration Doctors Medical 131

pharmaphorum

DECEMBER 22, 2022

Prediction 1: the FDA will become more directive and collaborative on guidelines for DCTs. The risk of not having these discussions is to conduct expensive trials only to discover too late that they were measuring the wrong endpoint, in the wrong way, or with a tool or technology the FDA does not accept.

FDA 97

FDA Patients Electronics Medical 97

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. Many FDA-cleared drugs have pharmacogenomics data on the label, which indicate the biomarker information to help guide decisions regarding the use of the therapeutic in individual patients.

Side effects 98

Side effects Medical Prescription Patients 98

pharmaphorum

OCTOBER 12, 2018

The development of software applications that are available with a prescription took a major step forward last year with the first FDA approval for a mobile medical application with both a safety and efficacy label. We’ll be looking at how digital and traditional approaches to medicine are being combined to improve patient outcomes.

Healthcare 52

Healthcare Healthcare Prescription Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. The key is precision, personalization, and compliance.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharma Marketing Network

MARCH 3, 2025

Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. The key is precision, personalization, and compliance.

Pharma 52

Pharma Patients Physicians Doctors 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

pharmaphorum

JANUARY 9, 2023

China still hasn’t approved western mRNA vaccines, despite submission, and the US FDA rejects Chinese-only trial data for cancer medicines. The innovative prescription medicine industry faces a trifecta of challenges. Pharma boxed in? Strategic choice challenges for 2023.

Medicine 98

Medicine Healthcare Healthcare Pharma 98

Pharma Marketing Network

FEBRUARY 19, 2025

Patients increasingly turn to the internet for healthcare research before consulting doctors. Branded drug names and generic alternatives should be included while following FDA advertising regulations. Marketers must ensure that ads meet FDA, GDPR, HIPAA, and other global regulations.

Pharma 52

Pharma Media Education Marketing 52

PM360

NOVEMBER 21, 2024

The XDEMVY Consumer Marketing Team from Tarsus was tasked with priming the market for the first and only FDA-approved Demodex blepharitis treatment. Jason Alongi Senior Director, Consumer Marketing. Mika Thorley Director, Consumer Marketing. The team’s work was innovative in several key ways. Get Checked Out.”

Marketing 52

Marketing Education Pharmaceutical Patients 52

pharmaphorum

JANUARY 25, 2023

Digital therapeutics company Woebot Health has announced enrolment of the first patient in a pivotal clinical trial to evaluate the safety and efficacy of WB001, an investigational therapeutic for postpartum depression (PPD), granted Breakthrough Device designation by the US Food and Drug Administration (FDA) in 2021. Levy asked.

Food and Drug Administration 105

Food and Drug Administration Prescription Media Patients 105

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. Prescription lift. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . FDA/FTC/HIPAA compliance.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

Quantified

APRIL 18, 2022

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Pharma Marketing Network

FEBRUARY 5, 2025

Use Twitter for Real-Time Medical Conversations Twitter is widely used by doctors, researchers, and healthcare journalists to discuss medical advancements and industry trends. Avoid Direct Treatment Promotion Unlike other industries, pharma companies cannot promote prescription drugs directly to patients in most markets.

Media 52

Media Pharma Marketing Patients 52

PM360

DECEMBER 14, 2022

From hair loss to allergies and acne, Amazon Clinic allows patients to message clinicians for a diagnosis, treatment, and medication prescription. When Coherus BioSciences received FDA approval for Cimerli , a biosimilar to Roche’s eye disease medicine Lucentis , it was also granted drug interchangeability without requiring a switching study.

Manufacturing 52

Manufacturing Medical Healthcare Healthcare 52

Clarify Health

MAY 19, 2020

After FDA-approval comes the last critical mile of this journey: bringing the product to market. As healthcare providers (HCPs) are re-deployed to care for COVID-19 patients, many chronically-ill patients will have less frequent follow-up with their doctors.

Biopharma 52

Biopharma Physicians Marketing Patients 52

Pharmaceutical Technology

FEBRUARY 1, 2023

RSV researchers at major pharmaceutical companies are currently working to develop new RSV drugs to beat future waves of RSV infection and gain the first RSV vaccine FDA approval. This would be preferable for patients as doctors must administer Synagis to patients five times per month during peak RSV season. per 100,000.

Pharma 64

Pharma Pharmaceutical Patients Healthcare Provider 64

PM360

NOVEMBER 21, 2024

Adam with his family Greatest Achievements and Activism Adam said his greatest professional achievement is the launch of Keytruda, a prescription immunotherapy drug used to treat many types of cancer, which Merck manufactures and sells. Food and Drug Administration (FDA) approval. It was the first PD-1 inhibitor to receive U.S.

Ethics 59

Ethics Food and Drug Administration Marketing Healthcare 59

Pharmaceutical Representative Training

JUNE 22, 2024

They must be familiar with the different national authorities; the Food and Drug Administration (FDA), the European Medicines Agency (EMA), and other regulations that govern the pharmaceutical marketing and sales. Regulatory Compliance: Compliance with regulations must be fully understood by representatives.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52