PM360

NOVEMBER 21, 2024

The XDEMVY Consumer Marketing Team from Tarsus was tasked with priming the market for the first and only FDA-approved Demodex blepharitis treatment. Jason Alongi Senior Director, Consumer Marketing. Mika Thorley Director, Consumer Marketing. Get Checked Out.”

Marketing 52

Marketing Education Pharmaceutical Patients 52

LEVO Health

JULY 24, 2024

Engage Key Opinion Leaders Key opinion leaders (KOLs) are influential figures in the healthcare industry whose endorsements can significantly boost your credibility and reach. Collaborate with Influencers in Healthcare Partnering with respected doctors, researchers, and medical professionals allows you to leverage their authority and trust.

Marketing 52

Marketing Healthcare Healthcare Healthcare Provider 52

Pharma Marketing Network

JANUARY 9, 2025

” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. Trust isnt built overnight.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Medgadget

JULY 19, 2023

HFX was FDA approved in May 2015 for the treatment of chronic back and leg pain, including claims of superiority over traditional SCS treatment. These frequent in-person visits are inconvenient and time consuming for not only the patient but also for their healthcare provider.

Patients 71

Patients Healthcare Healthcare Doctors 71

Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. This involves a combination of direct-to-consumer advertising, professional marketing to doctors and pharmacists, and educational campaigns.

Marketing 52

Marketing Pharma Media Education 52

PM360

JANUARY 24, 2025

In the pharmaceutical sector, this evolved further with privacycompliant data enrichment, enabling hyper-personalized messaging for healthcare providers (HCPs). Compliant: Validated to comply with FDA regulations. By tracking preferences and behaviors, companies tailored interactions to make them more meaningful and effective.

Marketing 52

Marketing Sales Pharmaceutical CRM 52

PM360

JUNE 24, 2024

Food & Drug Administration (FDA). To do this consistently, biopharma companies need to stay abreast of regulatory guidelines and compliance requirements related to pre-approval healthcare marketing, education, and patient privacy. It’s better to pay a good one than to receive a letter from the FDA.

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

Pharmaceutical Technology

OCTOBER 5, 2022

In 2009, former Biogen employee Michael Bawduniak filed a lawsuit claiming that Biogen had violated the False Claims Act and the Anti-Kickback Statute by providing millions of dollars to healthcare providers (HCPs) as an incentive to prescribe three of its multiple sclerosis (MS) drugs. Biogen’s activity in multiple sclerosis.

Government 59

Government Specialization Physicians Marketing 59

Evolve Your Success

APRIL 11, 2023

There’s less patient pain and ultimately less cost for the healthcare facility. We have launched into the US marketplace and got the product design through FDA. We had some great responses because it solves some problems on the clinician side, the patient side and the healthcare provider side. Cut out the BS.

Sales 130

Sales Medical Medical sales Media 130

Nixon Gwilt Law

NOVEMBER 16, 2023

With generative AI models, healthcare providers can change treatment plans on the fly, making sure they're giving the best and most up-to-date care. It may also predict health issues before they happen, letting doctors step in early—possibly even before symptoms start showing up. This uncertainty can lead to liability risks.

Healthcare 52

Healthcare Healthcare Ethics Training 52

Clarify Health

MAY 19, 2020

After FDA-approval comes the last critical mile of this journey: bringing the product to market. As healthcare providers (HCPs) are re-deployed to care for COVID-19 patients, many chronically-ill patients will have less frequent follow-up with their doctors.

Biopharma 52

Biopharma Physicians Marketing Patients 52

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. I mean how many campaigns was I involved with, be it commercials or ads, like “Ask your doctor what’s right for you.” Mark (83Bar): So that’s the challenge.

Doctors 40

Doctors Marketing Patients Education 40

Rep-Lite

OCTOBER 7, 2024

Key Stakeholders: Patients, Providers, Insurers, and Administrators In healthcare sales, knowing your stakeholders is essential. Providers, such as doctors and nurses, influence purchasing decisions as they use the products daily. Patients are the end users of medical devices, and their needs often drive demand.

Healthcare Sales 52

Healthcare Sales Sales Healthcare Healthcare 52

PM360

JUNE 11, 2022

For example, everyone must be steeped in both FDA and FTC guidelines. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers. Once you choose a patient partner, transparency is tantamount to building a successful working relationship. Anthony Yanni. Olivier Chateau.

Patients 59

Patients Pharma Education Media 59

Infuse Medical

DECEMBER 17, 2024

Medical device apps can be used for a wide array of healthcare functions, such as: Tracking patient metrics (e.g., Businesses like Infuse Med know the need of following laws such FDA, HIPAA, and GDPR so that their apps not only operate well but also satisfy the necessary legal criteria for medical device safety and data protection.

Medical 130

Medical Healthcare Healthcare Doctors 130

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

pharmaphorum

JULY 6, 2022

Some patients with COVID-19 will be able to get easier access to Pfizer’s oral antiviral therapy Paxlovid, after the FDA ruled that pharmacists would be able to prescribe the drug. Now, in addition to doctors and providers, the FDA announced pharmacists with your medical information can prescribe Paxlovid to patients.

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FDA Doctors Side effects Patients 118

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Pharmaceutical Technology

FEBRUARY 1, 2023

As paediatric hospital wings are flooded with an unprecedented number of respiratory syncytial virus (RSV) cases , healthcare workers have been overwhelmed by an unusually early peak of the RSV season. This would be preferable for patients as doctors must administer Synagis to patients five times per month during peak RSV season.

Pharma 64

Pharma Pharmaceutical Patients Healthcare Provider 64

PM360

NOVEMBER 21, 2022

Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors. A notable 69% of Americans worry that they won’t be able to understand the terminology their doctors use and the same number of patients wish they knew how to describe their symptoms better before talking to an HCP.

Healthcare 52

Healthcare Healthcare Physicians Doctors 52

pharmaphorum

AUGUST 19, 2022

It will provide a low-cost online consultation and prescription medicine service to patients, starting with the two oral COVID-19 antivirals – Pfizer’s Paxlovid (nirmatrelvir/ritonavir) and Merck & Co’s Lagevrio (molnupiravir) – which are authorised for at-home use by the FDA.

Prescription 98

Prescription Healthcare Healthcare Medicine 98

PM360

MARCH 22, 2024

This is a result of a low amount of recommendations by healthcare providers, according to data from Cedar Gate Technologies’ proprietary Cedar Gate Technologies encourages women to get regular Pap smears and HPV screenings to decrease issues with cervical cancer. FDA UPDATE Aurlumyn (iloprost) injection by Eicos Sciences, Inc.

Food and Drug Administration 52

Food and Drug Administration FDA Healthcare Healthcare 52

Pharmaceutical Representative Training

JUNE 22, 2024

They must be familiar with the different national authorities; the Food and Drug Administration (FDA), the European Medicines Agency (EMA), and other regulations that govern the pharmaceutical marketing and sales. Regulatory Compliance: Compliance with regulations must be fully understood by representatives. Department of Justice, 2020).

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

pharmaphorum

JANUARY 12, 2023

The Attorney General of Alabama has threatened to use an obscure law passed in 2006 to prosecute women who terminate a pregnancy using pharmacological means, shortly after the FDA made access to the drugs easier.

Pharmacology 52

Pharmacology Retail Healthcare Provider FDA 52

Legacy MEDSearch

NOVEMBER 11, 2024

These devices often require regulatory approval , such as FDA clearance in the U.S. TechMed is centered around the use of digital technology —especially software , artificial intelligence (AI) , and data analytics —to enhance healthcare delivery and clinical decision-making. or CE marking in Europe. What is TechMed?

Healthcare 52

Healthcare Healthcare Medical Healthcare Provider 52

Cadensee

JULY 20, 2021

52:21 Uri's opinion about the main problem that needs to be solved for the healthcare market with technology. It's become the main thing that the doctors are looking at now. And I think also you what you see is doctors that grew on this kind of, bedrock, are more open for this because this is now part of the culture.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52

Healthcare Success

NOVEMBER 11, 2024

Breanna Hunt Yeah, so direct to consumer healthcare marketing refers to marketing strategies directly aimed at patients or consumers so unlike traditional marketing, which primarily targets, healthcare providers and focus on influences. You know, the doctor has all of the background. Decision making. Not as much.

Marketing 65

Marketing Healthcare Healthcare Medical 65