Fierce Pharma

MAY 29, 2024

Stimulants are typically the go-to option for doctors prescribing treatments for attention-deficit hyperactivity disorder (ADHD). Tris Pharma has won FDA approval for Onyda XR (clonidine hydrochloride).

Pharma 190

Pharma FDA Doctors Medical 190

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. One agency FDA adviser, resigning from his committee post in protest, called it “probably the worst drug approval decision in recent U.S.

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FDA Side effects Physicians Patients 218

Fierce Pharma

JUNE 1, 2024

Armed with two positive phase 3 trial readouts and the hope that at least one will show a significant patient survival benefit, GSK thinks it has the data to convince doctors and the FDA that the o | Armed with two positive phase 3 trial readouts and the hope that at least one will show a significant patient survival benefit, GSK thinks it has the (..)

Doctors 200

Doctors FDA Patients 200

World of DTC Marketing

JUNE 24, 2021

To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. If the FDA understood consumer behavior like marketers instead of scientists, they would understand how DTC works. This is normal, and the FDA should take note. ” They go online to learn more.

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FDA Doctors Prescription Pharma 165

Fierce Pharma

JULY 13, 2023

After a full FDA approval last week triggered Medicare coverage of Eisai and Biogen’s Leqembi, doctors are still trying to work out the logistics of testing and reimbursement. But at least two experts remain positive about the drug’s efficacy and safety profile.

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Doctors Safety FDA 196

Fierce Pharma

SEPTEMBER 18, 2023

With backing from an FDA advisory committee and results from a positive phase 3 trial, respectively, Alnylam and BridgeBio are each on track to enter the blockbuster transthyretin amyloidosis cardi | Alnylam and BridgeBio are each on track to enter the blockbuster transthyretin amyloidosis cardiomyopathy (ATTR-CM) market.

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Doctors FDA Marketing 231

World of DTC Marketing

JUNE 17, 2021

SKIMMERS SUMMARY: Health experts, including those on an external advisory committee to the FDA, are skeptical that Biogen’s drug will even successfully slow the progression of Alzheimer’s after late-stage clinical trials yielded mixed results and are angry the FDA approved the product. Medpage Today.

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FDA Physicians Marketing Doctors 164

World of DTC Marketing

JUNE 8, 2021

SUMMARY: The approval of Biogen’s Alzheimer’s drug, after its advisory panel turned it down, begs the Inspector General to open an investigation into the FDA. The FDA gave approval to a medication despite a strong NO vote from their advisory panel of scientific advisers. Where to start? John Carroll, Endpoints.

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FDA Food and Drug Administration Patients Biopharma 207

World of DTC Marketing

JULY 21, 2021

The FDA needs to study what people do when they see a DTC ad. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. The FDA, in its wisdom, has never studied what patients actually do when they see a DTC TV ad. Still, the gatekeeper continues to be their doctor.

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Marketing Prescription Side effects Doctors 285

Fierce Pharma

JULY 17, 2023

Apellis Pharmaceuticals' Syfovre, after achieving the first FDA approval for advanced eye disease geographic atrophy, has been associated with rare but severe side effects, according to the America | The American Society of Retinal Specialists sent out a note to doctors on Saturday warning of eye inflammation cases in patients who took Syfovre, (..)

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Side effects Doctors FDA Pharmaceutical 215

MedCity News

AUGUST 18, 2022

“This decision sends pharmacists a dangerous message: you’re expected to overrule doctors – and not doing so can be costly.”

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Doctors FDA 273

World of DTC Marketing

JUNE 11, 2021

Key Points: Trust in the CDC and FDA has decreased dramatically during the COVID-19 pandemic among health care professionals, according to a new WebMD/Medscape poll. doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. Out of nearly 450 U.S.

Marketing 187

Marketing Doctors FDA Pharma 187

World of DTC Marketing

APRIL 25, 2022

Fitbit collected such information, Faranesh told KHN, as part of a survey submitted to the FDA for clearance of its device. Wearable devices can alert patients to potential health issues that require a visit to the doctor. The challenge is getting to the doctor promptly without needing that maze that has become our healthcare system.

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Doctors Healthcare Healthcare Patients 231

World of DTC Marketing

MARCH 23, 2022

Accelerated Approval was developed in 1992 in response to the HIV/AIDS crisis and has led to expedited drug and biologic approvals in several disease areas across the FDA. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Do patients care?

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Patients FDA Doctors Physicians 200

World of DTC Marketing

FEBRUARY 2, 2022

While some doctors have been eager to start prescribing the newly approved drug, others had criticized the FDA for clearing the drug before studies proved it works. ” A physician on STAT News wrote, “the consequences of FDA approval are as disturbing as they are vast.

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Food and Drug Administration Physicians Side effects Doctors 239

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Doctors Medical sales Sales Medical 246

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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Doctors Media Physicians Pharma 227

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. The FDA can be myopic when researching how consumers view and react to DTC. The FDA should be engaging DTG Research to ask the question, “what are people doing when they are interested in an advertised drug?”

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. ” Uh…no.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. One of our tests, one of the most read emails, had a subject line of “new label information for prescribing just FDA approved.”

Physicians 180

Physicians Doctors Marketing Sales 180

World of DTC Marketing

FEBRUARY 22, 2021

Jazz’s DTC for Sunosi says “if you have obstructive sleep apnea or narcolepsy and are often tired during the day, ask your doctor if once-daily SUNOSI may be right for you” but what they don’t mention is that obstructive sleep apnea is associated with obesity in more than 60% of cases.

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JUNE 6, 2021

The headlines read “FDA approves obesity drug that helped people cut weight 15%” But buyer beware. My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful. appeared first on World of DTC Marketing.com.

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Side effects Insurance Medical Patients 318

World of DTC Marketing

JUNE 1, 2021

SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S. Too many doctors, the data was still questionable. Knopman, a Mayo Clinic neurologist who treats Alzheimer’s patients and is a member of the FDA advisory committee. Washington Post.

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FDA Side effects Patients Doctors 187

World of DTC Marketing

DECEMBER 22, 2020

But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. 56% of doctors have initiated the use of these tools and 26% of patients have asked about these tools. PWC polled consumers to ask them if they would be willing to use an FDA app or online tool to treat their medical condition.

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Pharma Doctors Patients Management 230

World of DTC Marketing

APRIL 22, 2021

In the CPG sector there is a new emphasis on omnichannel marketing, but, the FDA is still stuck in the past and won’t allow pharma to get more personal with prescription drug marketing. People trust doctors and having an established though leader write a monthly column, for example, could drive traffic back to your website.

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Marketing Side effects Prescription Media 265

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The FDA’s stamp of approval for the Fitbit sensor is a big deal. Google is also giving health records another whirl.

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Healthcare Healthcare Food and Drug Administration FDA 227

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Generics, while FDA-approved, sometimes carried an invisible question mark. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. Her spotless record and unwavering commitment to their well-being were legendary.

Doctors 52

Doctors Side effects Medical Patients 52

World of DTC Marketing

SEPTEMBER 24, 2021

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work.

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Insurance Pharma Doctors Physicians 222

World of DTC Marketing

MARCH 6, 2022

This is why the FDA is going to need to establish a division to monitor digital health products. Pharma has a unique opportunity to link digital health to their products to test them and prove to doctors that they provide better patient outcomes.

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Patients Doctors Leads FDA 244

Pharma Marketing Network

MARCH 5, 2025

Unlike traditional businesses, pharma brands face strict advertising regulations , requiring compliance with FDA guidelines, HIPAA, and Googles healthcare ad policies. Strict ad copy guidelines , including FDA-mandated fair balance requirements. Use FDA-approved language and avoid phrases that suggest guaranteed treatment success.

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Management Pharma Marketing Prescription 52

Medgadget

OCTOBER 17, 2022

Doctors can now intervene earlier and more effectively in managing their patients’ care. Charvi Shetty: It started off as a capstone project at UC Berkeley where a UCSF doctor shared the unmet need around monitoring and predicting the onset of respiratory attacks for people suffering from chronic lung conditions like asthma and COPD.

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Doctors FDA Patients Medical 92

Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Avoid misleading claims Always align with FDA-approved language. Request a Free Sample for HCPs or Find a Doctor Near You for patients). Heres how to ensure yours is effective.

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Marketing Pharma FDA Leads 59

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. They understand that patient content could be edited to meet FDA requirements, but they like reading others’ experiences managing their health issues. Users spend an average of 5.94 7even: Real patient stories.

Pharma 180

Pharma Medical Side effects FDA 180

World of DTC Marketing

FEBRUARY 2, 2021

It is also important to ensure that the doctors oversee diagnosis. If a doctor makes a mistake when diagnosing and treating your illness, rules establish their responsibility and legal liability. We see new medical data almost every day, some of which the FDA says is questionable. 2wo: Bad Data=Bad Suggestions? 3hree: Oops !

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Insurance Doctors Healthcare Healthcare 139

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. Navigating Compliance While personalization and interactivity are powerful, they must align with FDA regulations.

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Marketing Patients Pharma Media 52

World of DTC Marketing

APRIL 6, 2022

4our: Do they regularly go to their doctor and have a specific HCP they trust? In addition, the FDA seems to be looking at NDAs in terms of REAL outcomes. Pharma DTC marketers should develop personas for their target audience that tells us who they are like: 1ne: Where do they go for medical information online?

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Marketing Sales pitches Pharma Media 196

Pharma Marketing Network

JANUARY 11, 2025

Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results. FDA Guidelines for DTC Ads: The FDA requires ads to present both benefits and risks equally. What are the FDA requirements for direct-to-consumer ads?

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Pharmaceutical Marketing Pharma Healthcare Provider 52