Teh Tarik Tactics: Winning Sales in the Malaysian Maze
Contrarian Sales Techniques
JULY 13, 2024
One minute you're discussing the benefits of your latest cardiac medication with a Malay doctor, the next you're explaining dosage to a Chinese pharmacist, and then you're off to pitch to an Indian hospital administrator," chuckles Raj, a top-performing sales rep. The quiet doctor who never seems to listen? laughs Sarah, a rookie rep.
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