Medgadget

DECEMBER 16, 2022

This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare.

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Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. Pros & Cons What Does This Change Mean for the Healthcare Industry? Machine learning provides a clearer picture of the paths visitors take to get to a conversion, making it ideal for healthcare websites that often have multiple conversion points.

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MedCity News

AUGUST 27, 2023

doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events. We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g.,

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Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively.

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World of DTC Marketing

FEBRUARY 8, 2022

Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients. And then there are the pesky privacy issues.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).

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Storyvine

NOVEMBER 8, 2022

Doctors are usually busy and hard to pin down, but here's your chance to meet with them in real life. We make it easy to capture videos of doctors talking about your brand, which you can use on your website, social media accounts, and other marketing materials. Get a jump on the competition.

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Storyvine

FEBRUARY 2, 2023

We all know how busy doctors can be, and here's your chance to not only meet them in person, but to film them talking about their expertise, and the latest research and learnings. With our easy-to-use platform, you can have an unbranded or branded video ready for review within minutes – perfect for posting while you're still at the event.

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. It's a reminder that sometimes, the most trusted treatments come in unexpected packages, with a price tag that makes quality healthcare a reality for everyone.

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Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). Getting them trained.

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Healthcare Success

MAY 1, 2023

Building a multilocation healthcare business expands your reach, patient base, and profit margin. You’re also delivering confusing and disjointed messages to doctors, staff, patients, and referring doctors. Personality —how you act and speak to your doctors, staff, patients, and referring doctors. The good news?

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Medical Device Success

AUGUST 9, 2020

Part 2 – We interview leaders in the Healthcare Exhibiting and Event Ecosystem to get their view of the dynamics of virtual congresses. Part 3 – We ask several doctors what they think of the virtual environment and how it impacts them. Part 1 – A Guide to Medical Marketers (Sales management should pay attention too!).

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eMediWrite

JULY 1, 2022

In the healthcare sector, sales agents are required to run their “territories” like their own businesses. Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. No repeated visits. Last thoughts.

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? Sales representatives in the healthcare industry are expected to manage their “territories” as if they were running their own business. One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. medical representatives.

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eatNgage

FEBRUARY 15, 2022

Virtual Events. Virtual Events. How eatNgage is Transforming the Healthcare Industry. When it comes to healthcare organizations, eatNgage plays a vital role in helping to improve efficiency and save money. Here are a few examples of healthcare facilities can utilize eatNgage: 1. Virtual Sales. Virtual Happy Hour.

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Clarify Health

DECEMBER 3, 2024

The rising cost of healthcare is a perennial challenge for employers and health plans. The average cost of employer-sponsored healthcare is projected to rise 9% in 2025 , higher than the 6.4% increase from the previous year and the highest increase in a decade.

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PM360

MARCH 24, 2023

In 2022, SXSW was all NFTs and metaverse activations and events, and in 2023 they weren’t anywhere to be found. Here’s a look at what’s hot for healthcare brands. Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology.

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Pharma Marketing Network

FEBRUARY 16, 2021

Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. Now that we are in 2021 and virtual events are here to stay, here are some tips on how to continue increasing your online engagement when hosting virtual events.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

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Impetus Digital

APRIL 26, 2024

This is no truer than in the healthcare sector. Recent reports show that more than half (54%) of healthcare professionals surveyed support the use of AI, while 61% want some form of international guidelines on its usage. Providers As a healthcare provider, you have a duty of care to your patients.

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Pharma Marketing Network

DECEMBER 19, 2024

Social media platforms are more than just places to share updatesthey are powerful tools for engaging with healthcare professionals (HCPs), patients, and caregivers. The Unique Challenges of Healthcare Social Media Marketing Navigating healthcare social media is like walking a tightropeit requires balance, precision, and careful planning.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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PM360

DECEMBER 14, 2022

On top of this, the struggles of diagnosing and treating mental illnesses has increased for PCPs and NPs as they are increasing their referrals to mental health specialists over the past two years (63%) while availability of that healthcare has become limited. Doctor Docs: Rep Access to HCPs Increases Post-Pandemic. FDA Update.

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Pharma Marketing Network

OCTOBER 24, 2024

Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients. Imagine being able to predict how well a drug will perform in a specific market or which doctors are more likely to prescribe a new therapy. That’s the power of AI in pharma.

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Healthcare Success

JULY 18, 2023

In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building. Instead, think of public relations in healthcare as the strategic management of internal and external communications.

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Pharma Marketing Network

NOVEMBER 7, 2024

Engaging healthcare professionals (HCPs) is both an art and a science. Understanding HCP Needs It’s easy to assume that doctors and healthcare providers want just the latest drug updates. Educational Content Is King Healthcare professionals value well-researched, credible information. But the reality is more complex.

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Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Expertise in both animation and healthcare A specialist company combines knowledge of the healthcare sector with animation skills. What is 3D Medical Animation?

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PM360

NOVEMBER 21, 2022

Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors. A notable 69% of Americans worry that they won’t be able to understand the terminology their doctors use and the same number of patients wish they knew how to describe their symptoms better before talking to an HCP.

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pharmaphorum

OCTOBER 11, 2022

As the Frontiers Health 2022 conference in Milan on 20th to 21st October draws ever nearer, pharmaphorum has been catching up with members of the event’s Steering Committee to find out more about what drives both them and the event itself. This] enabled people to access that in a way they hadn’t done before.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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LEVO Health

JULY 24, 2024

Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Online doctor reviews continue to gain credibility for potential and current patients. Improved Local SEO.

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Healthcare Success

SEPTEMBER 20, 2022

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.

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pharmaphorum

OCTOBER 1, 2022

Now on his third venture, in fact, he was involved in a start-up doctor rating platform over a decade ago. Borukhovich is hesitant to compare this year’s conference with the 2021 event. “I These events are great on stage, but also in understanding what’s coming next.”. Borukhovich has been on such a journey before.

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PM360

JULY 17, 2023

During the 2023 Condé Nast Health Upfront , a virtual event that was held on June 27, the media company revealed several new offerings for advertisers that meet the needs of growing industry trends around influencer marketing, video, authentic engagement, and culture as the newest health KPI.

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