World of DTC Marketing

FEBRUARY 8, 2022

Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients. And then there are the pesky privacy issues.

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Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Prepare informative materials to share at events.

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World of DTC Marketing

DECEMBER 23, 2020

When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. The old belief is that patients who are interested in new treatments ask their doctor about them. Today it’s a multichannel approach.

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World of DTC Marketing

MARCH 5, 2022

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. Anyone can experience loneliness at any point in life.

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Storyvine

NOVEMBER 8, 2022

Doctors are usually busy and hard to pin down, but here's your chance to meet with them in real life. We make it easy to capture videos of doctors talking about your brand, which you can use on your website, social media accounts, and other marketing materials. Get a jump on the competition.

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Atrivity

APRIL 1, 2021

The beginning of the coronavirus pandemic completely changed the way the pharmaceutical industry has been holding events (cycle meetings, symposiums, doctor's visits, small international meetings or congresses).

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Scott’s Directories

NOVEMBER 2, 2022

Doctors are an important demographic for any business looking to increase their sales. When targeting doctors, it’s essential to understand their needs and be able to effectively communicate your product or service as a solution. Take the time to research the specific specialties and interests of the doctors you are targeting.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. Any resemblance to real people, places, or events is entirely coincidental. Her spotless record and unwavering commitment to their well-being were legendary.

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World of DTC Marketing

MARCH 22, 2022

Second, patients want their doctors. Most companies would love to be a part of such a fantastic turn of events, yet this kind of transformation doesn’t happen very often. So what’s holding them back? First, it costs a lot of capital to equip these facilities. MRI and CAT scan machines can run seven figures.

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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eMediWrite

JULY 1, 2022

Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Doctors regularly need to reschedule appointments because of medical emergencies. 8 possible reasons why doctors hesitate to recommend your particular product?

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InCrowd

NOVEMBER 7, 2023

What Doctors thought of this year’s ESMO Event Fielded in less than 7 days, our 2023 Post-ESMO report sought to understand the event’s areas of greatest interest. 95 European oncologists and hematologist-oncologists shared with us the findings and developments they found most exciting.

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Storyvine

FEBRUARY 2, 2023

We all know how busy doctors can be, and here's your chance to not only meet them in person, but to film them talking about their expertise, and the latest research and learnings. With our easy-to-use platform, you can have an unbranded or branded video ready for review within minutes – perfect for posting while you're still at the event.

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Medical Device Success

SEPTEMBER 27, 2020

These are great virtual tools in a Covid world where it is more difficult than ever to get through to doctors, nurses and other health care professionals. Two great live events this coming week. Two great live events this coming week. Two great live events this coming week. Two great live events this coming week.

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. Some manufacturers see doctors as “learned intermediaries” and pharmacists as “Gate- keepers”.

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). It was like, can we go out and just talk to primary care doctors? I know they know all the doctors all of that. Go order pizza for the doctor's office. I'm going to guess.

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Pharma Marketing Network

JANUARY 19, 2022

You want to talk to doctors? Easy talk is great for events. So, we talked to doctors about talking on ililli during the AAO. Tooley and Tsui are teaming up to write a paper on the use of social talk at medical events. If a brand talks at conferences are doctors going to hear it? It’s not surprising. Must be kismet.

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Contrarian Sales Techniques

DECEMBER 3, 2024

Your job is to help doctors and pharmacists understand the latest treatments, ensuring patients get the best care possible. Volunteer Work : Get involved with healthcare events. Network Like a Pro : Attend events hosted by the Malaysian Pharmaceutical Society or other healthcare exhibitions. But it’s not just about the money.

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Medical Device Success

AUGUST 9, 2020

Part 2 – We interview leaders in the Healthcare Exhibiting and Event Ecosystem to get their view of the dynamics of virtual congresses. Part 3 – We ask several doctors what they think of the virtual environment and how it impacts them. Part 3 – We ask several doctors what they think of the virtual environment and how it impacts them.

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Evolve Your Success

JANUARY 20, 2025

Gain insights into ownership structures that attract diverse buyers, including non-doctors, and learn about the potential of absentee-run businesses. Throughout the episode, Jerry shares his personal career transitions and highlights the promising opportunities within the evolving healthcare sector. Subscribe, rate, review, and share!

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Pharma Marketing Network

FEBRUARY 16, 2021

Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. Now that we are in 2021 and virtual events are here to stay, here are some tips on how to continue increasing your online engagement when hosting virtual events.

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Medical Device Success

JUNE 5, 2017

In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. Every day we see numerous advertisements where various types of celebrities are supporting products, services or charitable causes. They are acting as KOLs.

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Medical Device Success

JUNE 2, 2011

These are the email listing companies that advertise that they have the email address of every doctor or nurse that you may want to communicate with via e-blast. When a doctor receives an e-blast from a listing company it is very possible that it will go to junk mail or the spam folder. What is NOT a trusted source?

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Contrarian Sales Techniques

NOVEMBER 16, 2024

While other bosses were stuck in boardrooms, Zainal was out with his reps, visiting pharmacies in Ipoh or meeting doctors in Kota Bharu. Any resemblance to real persons, companies, or events is purely coincidental. The Rise to Boss Years later, Zainal climbed the ranks to lead a regional team in Malaysia. His secret?

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PM360

MARCH 24, 2023

In 2022, SXSW was all NFTs and metaverse activations and events, and in 2023 they weren’t anywhere to be found. Leveraging gaming technology such as the Unreal Engine used to make the most popular 3D games, game developers can create ultra-realistic looking patients and organs in full 3D for doctors to examine and test procedures on.

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pharmaphorum

OCTOBER 1, 2022

Now on his third venture, in fact, he was involved in a start-up doctor rating platform over a decade ago. Borukhovich is hesitant to compare this year’s conference with the 2021 event. “I These events are great on stage, but also in understanding what’s coming next.”. Borukhovich has been on such a journey before.

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Healthcare Success

OCTOBER 30, 2023

local events, trends, updates, etc.), Organic and Paid Social Media Leveraging social media for each provider location helps you engage with local communities and share local-specific content about events, promotions, and relevant health information. and include target cities throughout your content.

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Medgadget

DECEMBER 16, 2022

This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. In virtual care, the aim is to create a digital twin of the doctor-patient relationship to better communicate, with a heavy use of remote monitoring, telemedicine, and AR/VR care.

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Medical Device Success

JANUARY 2, 2021

So far, we have tackled big issues like : Virtual events and tradeshows Virtual selling, virtual sales tools and the virtual sales process Demand generation, CRM and marketing automation. This is supported by the live events by subject matter experts that eventually become the podcasts and video casts.

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Healthcare Success

JULY 11, 2022

Here are just a few notable changes: Automatically collects website and app data across devices to provide a clearer picture of the customer journey Uses events-based tracking instead of session-based data Includes privacy controls like cookieless measurement Provides predictive capabilities to offer guidance without complex models.

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Scott’s Directories

JUNE 8, 2023

The Power of Directories: Nova Scotia Doctors Directory When it comes to B2B medical marketing, having access to reliable directories is like having a treasure trove of potential prospects at your fingertips. The Nova Scotia doctors directory, offered by MD Select, provides an invaluable resource for businesses in the medical industry.

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PM360

JULY 17, 2023

During the 2023 Condé Nast Health Upfront , a virtual event that was held on June 27, the media company revealed several new offerings for advertisers that meet the needs of growing industry trends around influencer marketing, video, authentic engagement, and culture as the newest health KPI.

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pharmaphorum

OCTOBER 5, 2022

He’s been involved with the event from the early days, and he says he sees different ways in which pharma could integrate digital therapeutics. It’s another thing for doctors to prescribe, and for patients to use, it. And check out From Cure to Care [Keynote] from last year’s event below. Click here to register.

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PM360

NOVEMBER 27, 2023

Most traditional signal detection methods focus on disproportionality, meanwhile calling attention to higher-than-expected correlations between the suspect drug and an adverse event (AE). It makes it possible to reliably consider factors such as time to onset, frequency trend, disproportionality, and drug-event combinations (DECs).

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World of DTC Marketing

JANUARY 18, 2021

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. You can bet that the sales department, within pharma, is going to fight to keep sales reps calling on doctors. The Challenges for Pharma.

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Evolve Your Success

FEBRUARY 26, 2025

They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. 22:16 Today I’d like to talk with you, doctor, about one, two and three, or A, b and C. Let’s start with one.

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pharmaphorum

OCTOBER 11, 2022

As the Frontiers Health 2022 conference in Milan on 20th to 21st October draws ever nearer, pharmaphorum has been catching up with members of the event’s Steering Committee to find out more about what drives both them and the event itself. But a change was underway, one we are now seeing realised in our day-to-day existence. “As

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