Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

Doctors 52

Doctors Marketing Education Healthcare 52

pharmaphorum

JULY 4, 2022

And this is where modern technologies and data-driven medical informatics can really bridge the gaps in rare disease research,” said Dr Joanne Hackett, head of Genomic and Precision Medicine at IQVIA, during a recent pharmaphorum webinar.

Medical 105

Medical Networking Healthcare Healthcare 105

Pharma Marketing Network

OCTOBER 24, 2024

Imagine being able to predict how well a drug will perform in a specific market or which doctors are more likely to prescribe a new therapy. As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. That’s the power of AI in pharma.

Marketing 52

Marketing Pharma Healthcare Healthcare 52

Healthcare Success

MAY 24, 2022

Doctors tell patients that an ounce of prevention beats a pound of cure. You cannot simply use the term “orthopaedic surgeon” 100 times throughout your website and hope to rank #1 on Google among all doctors, physicians, and surgeons providing healthcare services in your area. How does your practice reach potential referring doctors?

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Pharma Marketing Network

DECEMBER 13, 2024

Omnichannel Integration: Seamlessly blending online and offline interactions ensures your message is consistent, whether a doctor sees your ad in a journal or on YouTube. White Papers and Webinars: Provide HCPs with resources that dive into drug efficacy and research. HCP Engagement: Use data to create tailored messages.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Healthcare Success

JANUARY 2, 2024

Prioritize medical AI-powered virtual assistance in 2024 to help your business save valuable time, improve patient satisfaction, increase access to care, and boost patient-doctor engagement. We also invite you to watch our recent webinar with FreshPaint, “ Privacy First: Unlocking High Performance, HIPAA-Compliant Marketing.”

Healthcare 78

Healthcare Healthcare Marketing Healthcare Provider 78

Healthcare Success

NOVEMBER 14, 2022

Targeting doctors is a good start, but pay special attention to audiences with significant influence over this primary target, like nurse practitioners, medical assistants, hospital procurement managers, office managers, or distributors. Doctors, healthcare executives, and scientists are smart, but they're also incredibly busy.

Medical 70

Medical Marketing Engineering Doctors 70