Scott’s Directories

JUNE 11, 2024

With a comprehensive list of doctors in Alberta at your disposal, you can tailor your outreach to meet the unique needs of various regions. Leveraging Detailed Physician Data To effectively target healthcare professionals, it’s crucial to utilize a robust database like the doctors directory for Alberta.

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Sales Marketing Pharma Doctors 52

Pharma Marketing Network

OCTOBER 24, 2024

Imagine being able to predict how well a drug will perform in a specific market or which doctors are more likely to prescribe a new therapy. As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. That’s the power of AI in pharma.

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Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

OCTOBER 29, 2024

For example, an ad targeting doctors may highlight clinical data, while one for patients focuses on symptom relief and lifestyle impact. Harnessing Social Media for Pharma Ads Social media platforms are a valuable space for pharma advertising. How can social media be used in pharma advertising?

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Pharma Ethics Media Healthcare Provider 52

Pharma Marketing Network

DECEMBER 13, 2024

From Brochures to Social Media: In the past, healthcare marketing heavily relied on brochures and in-person events. Digital Advertising: Search engines and social media allow for targeted ads that reach specific demographics. Social Media Marketing Social platforms are powerful tools for engaging audiences.

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Healthcare Healthcare Marketing Pharma 52

PM360

JUNE 24, 2024

Regulatory Compliance and Ethical Considerations It may sound like an obvious statement, but to engage patient audiences as a commercial entity, someone needs to keep a regulatory eye on the program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

Pharma Marketing Network

JANUARY 9, 2025

Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. Social Media Engagement: Platforms like LinkedIn and Twitter have become powerful tools for reaching both healthcare professionals (HCPs) and patients. Patients now play a central role in the conversation.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Evolve Your Success

APRIL 10, 2025

I, too, also wanted to be a doctor. 13:48 Before COVID and before media medical sales was one thing. And then the media kind of got wind and kind of, you know, with the movies and what was the first one that came out Love Another Drugs, love Another Drugs came out and everybody’s like, oh my gosh, is that what really?

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Medical sales Recruitment Sales Medical 130

Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites.

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Marketing Pharmaceutical Pharma Healthcare Provider 52

Healthcare Success

JULY 1, 2024

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. These organizations can also leverage trends in traditional media (e.g., television shows like “This Is Us”) and social media (e.g., When my wife Clara met her new workout trainer, he asked, “What can I help you with?”

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Healthcare Healthcare Marketing Education 68

Pharma Marketing Network

OCTOBER 1, 2024

This involves a combination of direct-to-consumer advertising, professional marketing to doctors and pharmacists, and educational campaigns. Traditional methods like print advertising, conferences, and sales representatives are complemented by digital platforms, social media, and content marketing.

Marketing 52

Marketing Pharma Media Education 52

PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. I don’t use social media to reach my patients.

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Media Pharma Education Patients 52

Healthcare Success

NOVEMBER 14, 2022

Targeting doctors is a good start, but pay special attention to audiences with significant influence over this primary target, like nurse practitioners, medical assistants, hospital procurement managers, office managers, or distributors. Doctors, healthcare executives, and scientists are smart, but they're also incredibly busy.

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Medical Marketing Engineering Doctors 65

PM360

NOVEMBER 12, 2023

The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health. Pharma brands are increasingly humanizing the patient journey today unlike ever before.

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Pharma Digital Media Ethics Leads 52

Healthcare Success

AUGUST 29, 2022

organic, vegetarian, vegan, gluten-free, and plant-based proteins) with recognizable ingredients, clean beauty products, and brands with ethical business practices. The wellness enthusiast The wellness enthusiast is a high-income consumer who actively follows and engages with brands on social media. If so, start there.

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Marketing Media Ethics Engineering 52

LEVO Health

JANUARY 30, 2024

The fast-paced nature of digital media has shifted consumer behavior, making digital video advertising one of the most powerful tools for reaching your target audience. Videos can be shared across multiple digital platforms, including your website, social media channels , and email newsletters.

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Healthcare Healthcare Education Healthcare Provider 52

Healthcare Success

OCTOBER 3, 2022

If you are an existing client, please know our content creation process has always adhered to Google’s quality guidelines, and we only implement white-hat, ethical SEO practices.]. We also interview our doctors and clients to identify content goals, vision, brand values, unique selling propositions, and desired outcomes.

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Engineering Healthcare Healthcare Education 55

PM360

JUNE 11, 2022

The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers.

Patients 59

Patients Pharma Education Media 59

Nixon Gwilt Law

DECEMBER 16, 2021

Bethany notes a particular trend in social media advertising, as well: “There has also been a significant push by femtech companies to stop platforms like Facebook, Twitter, and other social media sites from blocking their content as inappropriate and explicit.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

Evolve Your Success

JANUARY 10, 2024

The magic about medical device sales is that anyone can get into the industry no matter the background; all it takes is having passion, commitment, and work ethic. In every video we have shown, a doctor looks down and within 30 seconds goes, “How do I get this? ” We’re with a doctor every single time.

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Sales Medical Medical sales Doctors 130

Pharma Marketing Network

NOVEMBER 4, 2020

So clearly the power of the platforms are very powerful and there’s probably limited guardrails today what are your concerns if any with respect to AI and on the flip side, what are the opportunities long term?

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Marketing Pharma Media Networking 52

Evolve Your Success

DECEMBER 20, 2022

I am a serial entrepreneur in the media space, in particular social media. I started in 2009 and I was already tuned into social media like a lot of folks in my generation. If there are any doctors reading this, they will be like, “Suck it up, sissy.” The power of social media is it democratizes opinions.

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Medical sales Media Sales Medical sales reps 130

Healthcare Success

AUGUST 16, 2022

Appealing to women as healthcare decision makers can help healthcare marketers, doctors, physicians, and other healthcare professionals increase their (loyal) female patient volume—and attract several of their relatives. Zoom over to your social media channels to attract this audience and start interacting with them. Millennials.

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Healthcare Healthcare Marketing Media 52

Evolve Your Success

FEBRUARY 21, 2023

My view of it was what’s glamorized in media, which is pharmaceutical reps. I shadowed an orthopedic surgeon for a summer, and he talked me out of being a doctor. It’s never going to happen unless your patient is going to be another doctor or something. No, I did not know spine reping was a thing.

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Medical sales Medical Sales Marketing 130

Evolve Your Success

APRIL 4, 2023

Would you say that this type of technology is being taught in med schools on a student level, and these new and upcoming doctors are learning it in school? Are you speaking to a generation that is on social media and utilizing all these ways of communicating? It’s work ethic, attitude, effort, consistency, and tenacity.

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Healthcare Healthcare Sales Medical 130

Evolve Your Success

OCTOBER 4, 2022

Let’s go back to social media. We’ve talked about how social media has changed your life into new opportunities. The power of social media, my podcast and your show is that we’re able to help people. When you’re on social media, it’s not your little circle anymore. I’ll take it. I love it.

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Sales Management Sales Management Medical sales 130

Pharma Marketing Network

APRIL 11, 2025

And since many paid platforms restrict pharma ads (especially around prescription terms), SEO fills in the gaps where paid media falls short. For transactional intent, consider form pages, patient starter kits, or find a doctor tools. Not if done ethically. Is link-building risky in the pharmaceutical space?

Marketing 52

Marketing Pharma Education Side effects 52

Cadensee

JULY 20, 2021

It's become the main thing that the doctors are looking at now. So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. It broke the confines of you being a doctor learning healthcare, learning to be a medical profession and that stayed there; it just broke it all.

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Food and Drug Administration Doctors Healthcare Healthcare 52