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What Will the Future Hold for Pharma Marketing in 2025?

eMediWrite

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs).

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New ethical guidance for paediatric clinical trials

European Pharmaceutical Review

The US Food and Drug Administration (FDA) have published initial guidance deliberating how ethical it is for children to take part in research trials. Instead, doctors have had no choice but to use and prescribe suitable products which unfortunately, have not been assessed for safety or efficacy by the FDA.

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The need for mental healthcare is great

World of DTC Marketing

Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. This, of course, has huge ethical issues, but it acknowledges that some people live in constant mental anguish. The Federal Government has a list of laws to protect patient privacy. These laws are called HIPPA.

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Content Marketing for Doctors: How to Create Content They Want & Need

Healthcare Success

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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Code of Ethics for Sales Professionals

The Brooks Group

During the presentation, one of the students – Nathan Welsch – asked about the ethical dilemmas that arise during the course of selling. Nathan’s question got me thinking about the ethics for the sales profession. By way of example: > Doctors have the Hippocratic Oath. > > Accountants have their Code of Ethics , too.

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It’s National Doctors’ Day, But What Is Your Brand Doing to Help Them in Their Work EVERY Day?

Eversana Intouch

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. Perhaps consider celebrating National Doctors’ Day by considering how you can improve your own outreach to them! On Speakers Programs and PhRMA’s Updated Ethics Code.

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Enhancing Patient Healthcare with AI Chatbots

Referral MD

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. AI chatbots evaluate a patient’s symptoms, directing the person to the best type of doctor for appropriate care. Scheduling and canceling doctor appointments by AI cuts down on administrative needs. Scheduling. Technology.