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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. Sure your product may lower A1C, but is that alone enough to get someone to schedule a telehealth visit with their doctor?

Doctors 199
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Oncology DTC: Opportunities

World of DTC Marketing

Last year, in market research, I heard cancer patients and caregivers talk about the confusion around trying to get credible health information including treatment options. Most often, patients relied on the internet (specifically multiple myeloma websites [94%] and general search engines [92%] to find information about multiple myeloma).

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10 things DTC marketers should focus on in 2021

World of DTC Marketing

Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email. 3hree : Don’t just market to potential patients; market to existing patients.

Marketing 271
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Enterprising Yourself At The Top Of The Spine Distributorship Game With Daniel Tighe

Evolve Your Success

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

Doctors 246
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The need for mental healthcare is great

World of DTC Marketing

Focused search engines or edited portal sites maintained by professional societies, professional librarians, or other organizations may help to reduce the volume of information retrieved. Any therapy that is not face to face, such as texting, Emailing, and chat, robs patients of a vitally important means of communication.

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The biggest challenge for healthcare

World of DTC Marketing

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. As I got to know him more, he told me he was retired as a systems engineer and was forced out of his job.

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Marketing to Doctors and Physicians

Healthcare Success

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. Doctors are notoriously hard to reach and persuade. Always offer specific solutions to specific problems.

Doctors 55