Pharma Marketing Network

NOVEMBER 15, 2024

Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks. Leveraging Search Engine Marketing (SEM) SEM is a critical component of digital advertising. Imagine digital advertising as a well-orchestrated symphony.

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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European Pharmaceutical Review

NOVEMBER 21, 2024

Dr Boshoff is the ideal leader to propel Pfizer’s R&D engine forward…with a more focused strategy, driving the delivery of additional impactful breakthrough medicines with blockbuster potential,” stated Dr Albert Bourla , Chairman and Chief Executive Officer. Chris is an elected Fellow of the U.K.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Discover the leading direct-to-consumer pharmaceutical marketing companies. It has modified the relationship between the pharmaceutical industry and doctors and made the process of educating doctors about any drug easier. The integration of digital media has drastically changed the ecosystem for pharmaceutical companies.

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Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Tailoring your message to highlight these points can attract more qualified leads.

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LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Healthcare Success

MAY 24, 2022

Doctors tell patients that an ounce of prevention beats a pound of cure. Empower consumers to make smarter, healthier decisions, leading to better outcomes for healthcare brands and consumers. Drive more qualified leads and generate more revenue. Optimize organic search engine results for prospective healthcare consumers.

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World of DTC Marketing

JUNE 4, 2021

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. Mike always battled weight issues, but since he went out on disability, he had gained more weight, leading to diabetes. And that’s leading us to chow down more than we would if we were home. That’s about $375 per month.

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Medical Device Success

FEBRUARY 11, 2011

The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. Market noise is a big problem for small to medium sized companies leading up to trade shows. Prospects qualify for the raffle if they fill out a lead form and participate in a product demonstration.

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Healthcare Success

DECEMBER 10, 2024

Brandon is not only an SEO industry leader and veteran; he leads Healthcare Success digital marketing team. This is Stuart Gandalf leading another podcast. Super smart leads up all of our SEO, all of our tech stack pretty much anything to do with these kinds of topics. It has not been edited or reviewed for accuracy.

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PM360

NOVEMBER 29, 2022

“MSLs generate a lot of valuable data themselves, often in the form of unstructured call notes, plus there are many sources of purchased data like real-world evidence, influencer data, clinical study data, and more,” explained Dan DeStefano, Global Medical Affairs, Digital Implementation Lead at GSK. “If But that’s just the beginning.

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Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Quick Response (QR) codes were invented in 1994 by Masahiro Hara , an engineer at Denso Wave (a subsidiary of the Japanese auto company Denso). A Note of Caution.

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LEVO Health

NOVEMBER 17, 2020

In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. The real key to getting found and followed on the internet lies in search engine optimization , or SEO. Search engines want to provide the best service for their users.

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European Pharmaceutical Review

AUGUST 22, 2022

6 Digital technologies such as Internet of Things (IoT), autonomous robots, augmented reality, cloud computing, etc, lead the current era of digitalisation and facilitate ubiquitous data and information exchange between machines, humans and even enterprises. Proceedings of the ASME International Mechanical Engineering Congress and Exposition.

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European Pharmaceutical Review

APRIL 18, 2024

In addition, EM professionals facilitate collaboration among diverse stakeholders, including procurement, operational manufacturing and engineering maintenance teams for broader effluent management. Moreover, regulatory changes will lead to more stringent quality standards and increased reporting requirements.

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pharmaphorum

AUGUST 9, 2022

Cancer is the second leading cause of death worldwide, accounting for nearly 10 million deaths in 2020, according to the World Health Organization. By finding a way to predict unique evolutionary features in every patient, we can then predict outcomes, allowing doctors to tailor their treatment.”. The scale of the challenge.

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Medgadget

MAY 8, 2023

A team of medical engineers at Cornell University has developed a knitted glove that is designed to treat hand edema, where fluid accumulation leads to swelling in the hands.

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Scott’s Directories

JANUARY 21, 2022

Generating Leads. As always, generating leads remains the biggest challenge for B2B marketing companies. Generating leads means funneling sales to you but also finding new clients. Generating leads means uploading captivating content to get noticed amongst a swathe of competitors. Managing Slumps.

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Healthcare Success

NOVEMBER 14, 2022

Targeting doctors is a good start, but pay special attention to audiences with significant influence over this primary target, like nurse practitioners, medical assistants, hospital procurement managers, office managers, or distributors. Doctors, healthcare executives, and scientists are smart, but they're also incredibly busy.

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Contrarian Sales Techniques

DECEMBER 24, 2020

In 2009, Edexcel Higher Education Diploma was the first college in Malaysia to introduce the new technology to the Malaysian higher education sector, and it has since become the world's leading training and research location. College Factual also evaluates the quality of education at MIT on a country-by-country basis.

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Pharmaceutical Technology

JUNE 29, 2022

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. In 2021, Novo Nordisk Pharmatech, a leading pharmaceutical-grade insulin and Quats product supplier announced plans to enter the enzyme market. And it’s within the family – Novozymes!”.

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Healthcare Success

MAY 1, 2023

You’re also delivering confusing and disjointed messages to doctors, staff, patients, and referring doctors. Personality —how you act and speak to your doctors, staff, patients, and referring doctors. Here are a few benefits of creating a culture of buy-in: It leads to a more cohesive and successful brand.

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Evolve Your Success

DECEMBER 19, 2023

with Fred Colen as he shares his transformation from an engineer to a MedTech executive. It’s one of those interviews that can stick with you and inspire you as you continue to go on and lead the wonderful career you are trying to lead. Do I want to be a medical doctor or an engineer?

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European Pharmaceutical Review

DECEMBER 23, 2022

Our ambition is to build a modern, industry-leading manufacturing network, by bringing together talented people and cutting-edge processes, technologies and data to reliably deliver high quality, affordable and sustainable medicines and vaccines to patients. Brendan O’Callaghan leads an international network of manufacturing sites.

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LEVO Health

NOVEMBER 1, 2022

Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers, pharmaceutical companies, and other health-related brands to provide them with resources to make informed decisions. . However, today’s healthcare consumers are asking for a different approach.

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European Pharmaceutical Review

NOVEMBER 10, 2022

Dr Isabel Peset is Lead Scientist – Advanced Microscopy, Medicines Discovery Catapult. As a lead scientist at MDC, Isabel supports SMEs and academics in developing a wide range of microscopy methods to deliver drug discovery projects, including complex medicines, target engagement and complex cell model characterisation. Gunnarsson, A.,

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Impetus Digital

MARCH 14, 2023

There are two elements to the equation that must happen for total health management, and more specifically, pairing tools that enable patients to easily track their medications, symptoms, diet, and exercise with crucial patient support service will lead to true adherence. So how is this achieved?

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pharmaphorum

JULY 25, 2022

Sachin Grover, lead of solutions vertical at Philips India, tells me about the company’s innovations during India’s COVID outbreak and how they’ve led to increased healthcare access in the region. In the remote setting, a senior doctor monitors all the data coming in and can guide the healthcare worker at the house.

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Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites.

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Healthcare Success

OCTOBER 9, 2023

According to Google, approximately 77% of people use search engines to start their patient journey. I was first introduced to Brian through one of the leading digital marketing conferences. My doctor gave me a link, but unfortunately, it directed me to an unhelpful page with no relevant information for my immediate need."

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pharmaphorum

AUGUST 25, 2022

That was until my doctors stunned me with the news that I had cirrhosis caused by non-alcoholic steatohepatitis, or NASH, a severe form of fatty liver disease that often has few or no symptoms until very late stages. Also, NASH is now the leading cause in woman for being listed for a liver transplant. About the Author.

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European Pharmaceutical Review

MARCH 4, 2024

2,3 Biologics, unlike chemically synthesised drugs, are large molecules with complex formulations consisting of proteins and nucleic acids, or their genetically engineered fusion constructs, with a variety of complex molecular moieties from post-transcriptional or translational modification.

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Healthcare Success

DECEMBER 16, 2024

And if you think about the sales funnel you want to start with, you know you think of the conventional brand awareness, you know, and then you go down the sales funnel and you start to qualify your leads, and you get into that demand gen portion of marketing. You know, you have all these doctors running around. We're super excited.

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LEVO Health

AUGUST 17, 2021

Blogs with high-quality content and the right keywords can drive SEO ( search engine optimization ) and boost new website visitors. By getting your practice on the front page of your patient’s favorite search engines. . Blogs are also an essential way to engage with your audience, which leads to increased patient satisfaction.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. However, if you’re crossing an ocean, the slightest miscalculation could lead you astray, steering you toward an entirely different continent.

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Pharma Marketing Network

DECEMBER 17, 2021

With large customer sets, it’s impossible to do without the aid of technology, and specifically artificial intelligence engines that can understand customer behaviors and preferences over time. This trend places a high premium on quality timely data to inform such AI engines and decisioning. Expect this to continue, because it works.

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Healthcare Success

MAY 10, 2024

Without that first-hand, unique, and accurate medical knowledge, your content can unintentionally mislead consumers, damage your reputation, and lose search engine rankings. But what if the experts your organization needs are busy doctors? It also promotes provider expertise in leading-edge treatments.

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