Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. This involves a combination of direct-to-consumer advertising, professional marketing to doctors and pharmacists, and educational campaigns.

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Pharma Marketing Network

OCTOBER 29, 2024

Targeting the Right Audience Understanding your target audience—patients, caregivers, or healthcare providers—is essential. For example, an ad targeting doctors may highlight clinical data, while one for patients focuses on symptom relief and lifestyle impact. How can social media be used in pharma advertising?

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing . Elderly care.

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Healthcare Success

OCTOBER 30, 2023

After all, when consumers are looking for care near one of your locations, do you want to show up on the search engine results page (SERP) - or not? For example, you may want to invest more budget to support underperforming locations or take advantage of new opportunities like local grand openings, new providers, and priority service lines.

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Impetus Digital

NOVEMBER 14, 2022

Waqaas Al-Siddiq, Founder & CEO of Biotricity , sat down with me to discuss his journey from computer engineering to healthcare, innovation in the cardiac monitoring space, the concept of Mobile Cardiac Telemetry (MCT), and more. Doctors would not always make the right decision. Book a Consultative Demo.

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LEVO Health

JULY 24, 2024

Engage Key Opinion Leaders Key opinion leaders (KOLs) are influential figures in the healthcare industry whose endorsements can significantly boost your credibility and reach. Collaborate with Influencers in Healthcare Partnering with respected doctors, researchers, and medical professionals allows you to leverage their authority and trust.

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Healthcare Success

JANUARY 2, 2024

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. As always, write for your patients, not the search engines.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing . Drug information

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Healthcare Success

DECEMBER 22, 2022

Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport." Uninitiated executives and doctors assume marketing is easy. For example, our healthcare marketing agency invests millions of dollars each year to bring a team of healthcare marketing specialists to the table.

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LEVO Health

AUGUST 17, 2021

Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. By getting your practice on the front page of your patient’s favorite search engines. .

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LEVO Health

JANUARY 30, 2024

For HCPs, it offers a unique opportunity to: Humanize Your Practice Videos allow doctors, nurses, and other HCPs to introduce themselves, share their expertise, and connect with patients on a personal level. When patients feel they know their healthcare provider, they are more likely to seek care and adhere to treatment plans.

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Impetus Digital

AUGUST 24, 2023

Telemedicine allows patients to consult doctors remotely for things like hair loss , while robotics aids in surgeries and routine tasks. The Mayo Clinic in the USA and Singapore’s Changi General Hospital are perfect examples of how these technologies can revolutionize healthcare services.

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Contrarian Sales Techniques

APRIL 21, 2022

At the crossroads between marketing and healthcare, MSRs spend their long days traveling to healthcare providers to boost their pharmaceutical companies' "revenues". Doctorate in pharmacy and can earn up to RM8,000 or more, depending on the years of service. You can read more about MR job description.

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Healthcare Success

APRIL 18, 2022

More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location. Here are Google's best practices for generating more online reviews.

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Healthcare Success

APRIL 18, 2022

More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare provider after insurance acceptance and location.

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pharmaphorum

JULY 25, 2022

.” During the design phase, the architects also considered how the unit’s recipients could repurpose these facilities once the pandemic was over and included digital means to allow for easy communication with outside healthcare providers. Digitising care. About the author.

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LEVO Health

OCTOBER 6, 2021

Studies indicate that over 70% of patients use online reviews to find a new doctor, meaning that a positive online presence is crucial to increasing your patient base. . A healthcare marketing agency is able to build and optimize a website for your practice that is visually appealing and easy to navigate. Consistent Blog.

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PM360

NOVEMBER 12, 2023

And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations? We’re not getting a lot of accurate online information through cookies,” says Lauren McQuiston, Solutions Engineer at Medicx. Where does this leave life sciences marketers?

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Medgadget

MAY 3, 2023

Estrampes: The COVID-19 pandemic led to an influx of patients, both for treatment of the virus and for those whose conditions stem from delayed regular doctor visits and exams due to the pandemic. This has exacerbated clinician burnout and, subsequently, increased the staffing shortages already facing healthcare providers.

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Healthcare Success

AUGUST 29, 2022

This burgeoning area offers plenty of market opportunities for innovative hospitals and healthcare providers. Your wellness customers are scouring the internet for trustworthy information about products and services that can improve their quality of life and potentially keep them from becoming frequent flyers at their doctor's office.

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Pharma Marketing Network

OCTOBER 4, 2020

He’s a serial entrepreneur, a search engine marketing evangelist and a passionate networker. Don (PMN): Yeah it’s a great recommendation and some good pointers there too so that leaves me into the next topic I wanted to talk with you about you’ve actually written a book on SEO for Doctors so the Doctor’s guide to SEO.

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Healthcare Success

NOVEMBER 11, 2024

Breanna Hunt Yeah, so direct to consumer healthcare marketing refers to marketing strategies directly aimed at patients or consumers so unlike traditional marketing, which primarily targets, healthcare providers and focus on influences. You know, the doctor has all of the background. Decision making. Not as much.

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Clarify Health

OCTOBER 3, 2022

The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. We’re in phase 1 of healthcare’s price transparency movement – internet data dump – but what’s next?

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Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers.

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pharmaphorum

OCTOBER 10, 2022

As Krishna details, it is a task that cannot be achieved by siloed pharma and healthcare providers working in isolation. Forewarned is forearmed. Reaching for the pinnacle ‘gold standard’ of cancer screening is a complicated task. The pharma industry has an important role to play in the future of cancer treatment and research.

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European Pharmaceutical Review

DECEMBER 21, 2022

Furthermore, entire value chains must be redesigned and the CO 2 emitters (especially point source emitters), chemical industry and power sector, downstream users, eg, healthcare industries and their customers, and healthcare providers need to be coordinated, informed, sensitised and must work out contractual frameworks to de-risk the investments.

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Evolve Your Success

APRIL 11, 2023

We had some great responses because it solves some problems on the clinician side, the patient side and the healthcare provider side. That’s an individual doctor change. You need to sell to those individual doctors. The interesting thing is doctors are people too. We are launching it here in the US.

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Evolve Your Success

JULY 12, 2022

You’ll see some people selling, some people not, but your goal for your audience is to provide value. LinkedIn is like a super amped search engine. When it comes to medical sales reps, people can say, “I got to make sure my content is only appreciated by whatever type of doctor I’m trying to get in front of.

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Pharmaceutical Technology

JANUARY 11, 2023

Canadians are increasingly looking to receive treatment from their family doctors and specialists via telephone or virtual means. The college itself offers programmes that provide the education and the hands-on learning opportunities related to technology that can be applied to digital health.

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Pharmaceutical Technology

NOVEMBER 28, 2022

This decreases the need for hospital visits and related costs, freeing up vital time and resources for doctors and nurses to treat patients most in need. Another key enabling factor is Scotland’s engineering talent and domestic supply chain. A leading manufacturer of remote monitoring devices is the Scottish company, Waire Health.

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