World of DTC Marketing

MARCH 5, 2022

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. As I got to know him more, he told me he was retired as a systems engineer and was forced out of his job.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

SEPTEMBER 18, 2020

Most often, patients relied on the internet (specifically multiple myeloma websites [94%] and general search engines [92%] to find information about multiple myeloma). In most cases, their mind is going in a thousand directions at once and they might not hear a word their doctor says.

Physicians 259

Physicians Patients Engineering Doctors 259

Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Ready to transform your sales strategy?

Doctors 52

Doctors Leads Sales CRM 52

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

Doctors 52

Doctors Marketing Education Healthcare 52

Healthcare Success

MAY 9, 2023

A strong healthcare SEO strategy requires time, money, or both, to get your website found on the first page of search engine results. Black hat SEO techniques involve tricking users and search engines to get pages to the top of Google and other major search engines. This creates silos (e.g.,

Healthcare 98

Healthcare Healthcare Engineering Marketing 98

World of DTC Marketing

MARCH 27, 2022

Focused search engines or edited portal sites maintained by professional societies, professional librarians, or other organizations may help to reduce the volume of information retrieved. Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. These laws are called HIPPA.

Healthcare 259

Healthcare Healthcare Insurance Patients 259

Evolve Your Success

SEPTEMBER 5, 2023

With time-saving AI tools, doctors can save time on tasks like medical reports and focus on what truly matters – superior patient care. Ibraz discusses how they’ve harnessed the power of AI to reshape how doctors draft reports post-procedure, eliminating arduous tasks, enhancing patient care, and more! How are you?

Medical 130

Medical Medical sales Doctors Sales 130

Pharma Marketing Network

NOVEMBER 15, 2024

Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks. Leveraging Search Engine Marketing (SEM) SEM is a critical component of digital advertising. Imagine digital advertising as a well-orchestrated symphony.

Pharma 52

Pharma Media Engineering Marketing 52

European Pharmaceutical Review

OCTOBER 20, 2022

In this article, Sangamo Therapeutics’ Chief Scientific Officer, Jason Fortenot, explains why CAR Tregs may become transformational therapeutics for immune-mediated diseases, highlighting the challenges his company has overcome to get the first ever engineered Treg therapy into clinical trials. How do CAR Tregs differ from T cells?

Engineering 140

Engineering Side effects Manufacturing Patients 140

European Pharmaceutical Review

NOVEMBER 21, 2024

Dr Boshoff is the ideal leader to propel Pfizer’s R&D engine forward…with a more focused strategy, driving the delivery of additional impactful breakthrough medicines with blockbuster potential,” stated Dr Albert Bourla , Chairman and Chief Executive Officer. Chris is an elected Fellow of the U.K.

Medicine 59

Medicine Medical science Biopharma Medical 59

Healthcare Success

MAY 24, 2022

Doctors tell patients that an ounce of prevention beats a pound of cure. It’s the norm in website design today—but more than that, it’s something search engines look for when crawling any medical website to determine how and where you’ll rank. Optimize organic search engine results for prospective healthcare consumers.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

PM360

MARCH 24, 2025

As we continue to learn and develop innovative analytics solutions that empower better business, customer, doctor, and patient decisions, this philosophy creates a positive closed loop and drives the analytics learning culture forward. There are distributors, retailers, doctors, and insurance companies.

Retail 52

Retail Biopharma Doctors Training 52

Pharma Marketing Network

NOVEMBER 20, 2024

By providing clear, compelling information, these ads help patients and doctors make informed decisions. Display ads are visually based and appear on websites, while search ads are text-based and appear in search engine results. Search behavior : Show ads to users searching for symptoms or treatments.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

European Pharmaceutical Review

OCTOBER 18, 2022

The money will assist industry professionals such as imaging researchers, engineers and data scientists from the University of Sheffield, to use NHS data to identify the prevalence of certain diseases in the area to help prevent their occurrence and improve health outcomes.

Engineering 97

Engineering Doctors Patients Pharmaceutical 97

Pharma Marketing Network

MARCH 25, 2025

For example, a doctor who engages with a product webinar should receive follow-up content via email and personalized recommendations through their preferred network. Meanwhile, AI-driven content recommendation engines ensure relevance with every interaction. However, omnichannel success relies on integration.

Marketing 52

Marketing Pharma Networking CRM 52

PM360

JUNE 26, 2023

But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high. It’s imperative that pharma businesses understand what their potential customers are searching for when they are typing into search fields.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

PM360

MARCH 24, 2023

Level Ex is pioneering the gaming space as it relates to health and specifically HCPs, taking video game technology such as the graphic engines games are built upon and creating training video games for HCPs to teach them how to do specific procedures.

Media 119

Media Engineering Healthcare Healthcare 119

Scott’s Directories

JUNE 8, 2023

The Power of Directories: Nova Scotia Doctors Directory When it comes to B2B medical marketing, having access to reliable directories is like having a treasure trove of potential prospects at your fingertips. The Nova Scotia doctors directory, offered by MD Select, provides an invaluable resource for businesses in the medical industry.

Medical 52

Medical Marketing Doctors Physicians 52

LEVO Health

NOVEMBER 17, 2020

In today’s competitive healthcare industry, every doctor and medical organization should be on the internet if they want to drive more patients to their practice. The real key to getting found and followed on the internet lies in search engine optimization , or SEO. Search engines want to provide the best service for their users.

Engineering 52

Engineering Healthcare Healthcare Doctors 52

European Pharmaceutical Review

AUGUST 22, 2022

Vishnu Kumar is a Doctoral Candidate in Industrial Engineering and a member of the Laboratory for Intelligent Systems and Analytics (LISA) at the Pennsylvania State University, USA. Dr Vijay Srinivasan is currently with the Engineering Laboratory at the National Institute of Standards and Technology, USA. About the authors.

Manufacturing 98

Manufacturing Biopharma Engineering Safety 98

PM360

NOVEMBER 29, 2022

If you apply the right AI engines, you will get increasingly better insights. A continuously improving AI engine makes it dramatically faster, easier, and more effective to send the right content but there is also a human element that must be applied to create and select the best content for each medical expert.”.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

PM360

FEBRUARY 22, 2024

The app was designed to help patients properly self-infuse and stay compliant by enabling patients to easily track infusions and infusion sites, set reminders, and record and share their infusion journal with their doctor.

Engineering 52

Engineering Pharma Doctors Management 52

Healthcare Success

OCTOBER 30, 2023

After all, when consumers are looking for care near one of your locations, do you want to show up on the search engine results page (SERP) - or not? This also supports local SEO because search engines, like Google, prioritize websites with location-specific information, which can significantly boost your visibility in local searches.

Marketing 114

Marketing Healthcare Healthcare Media 114

Healthcare Success

DECEMBER 10, 2024

But then as lot of that technology progressed, obviously kind of sped along by ads, in the early days, had AOL and gosh there are probably search engines I've forgotten about Gopher. It's like a living thing to the search engines. It's the SERP, like the actual search engine results page. There were a bunch out there.

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

European Pharmaceutical Review

APRIL 18, 2024

In addition, EM professionals facilitate collaboration among diverse stakeholders, including procurement, operational manufacturing and engineering maintenance teams for broader effluent management. Andreas studied at ETH Zurich with a focus on biotechnology and did his doctorate and post-doctorate in environmental microbiology.

Pharmaceutical 97

Pharmaceutical Manufacturing Management Doctors 97

pharmaphorum

AUGUST 9, 2022

The aim is to help doctors provide more effective treatments to patients, as cases of kidney cancer continue to increase due to an ageing population, rising rates of obesity, and the impact of smoking. The eventual aim is to have the capability to create drugs designed by AI and made by robots.

Doctors 111

Doctors Patients Medicine Pharma 111

pharmaphorum

DECEMBER 28, 2022

This is nowhere more pronounced than for medical device sales teams, who typically schedule regular visits to hospitals and doctors’ offices to create a personal, ongoing connection that drives forward the sales process. Selling amid a global pandemic has changed the face of sales forever.

Sales 98

Sales Medical Sales experience Sales process 98

Evolve Your Success

DECEMBER 19, 2023

with Fred Colen as he shares his transformation from an engineer to a MedTech executive. Do I want to be a medical doctor or an engineer? In the end, I decided to become an engineer but from the get-go specialized in medical technology. Take us back to your engineering or medical doctor.

Patients 130

Patients Engineering Medical Sales 130

Medgadget

MARCH 1, 2023

The nanowires are layered onto an electrode array and then if ammonia binds to them, it will change the electrical signal of the biosensor, revealing the presence of kidney disease or allow doctors to track a patient’s progress. The human nose is an incredibly powerful sensor, and acted as the inspiration for this latest biosensor.

Electronics 88

Electronics Engineering Doctors Patients 88

Contrarian Sales Techniques

JULY 15, 2024

Listen, Ava, these doctors, they're not car engines. The doctor, impressed by her shift in focus, started asking questions. "Thanks for the infotainment, Ava," he drawled, "but frankly, my patients need more than fancy pamphlets." Dejected, Ava slunk back to her car. Her colleague, the ever-optimistic Mark, chuckled.

Doctors 52

Doctors Medical sales Engineering Sales 52

Healthcare Success

MAY 1, 2023

You’re also delivering confusing and disjointed messages to doctors, staff, patients, and referring doctors. Personality —how you act and speak to your doctors, staff, patients, and referring doctors. Position —what sets you apart from competitors.

Marketing 62

Marketing Healthcare Healthcare Doctors 62

World of DTC Marketing

JUNE 4, 2021

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. Sugary, oily foods are engineered to be consumed often and in big portions. One of the guys I served with was having issues with nerve pain in his hands. He played guitar, and he was having trouble aligning his fingers on the fret.

Food 207

Food Insurance Leads Medical 207

Medgadget

MAY 8, 2023

A team of medical engineers at Cornell University has developed a knitted glove that is designed to treat hand edema, where fluid accumulation leads to swelling in the hands.

Engineering 84

Engineering Doctors Patients Training 84

Clarivate

MAY 19, 2022

Computer science, physics and engineering, among other disciplines, recently benefitted from the focus of over 1,000 early career researchers who managed to publish only one article in 2021 and 2022. In #Ukraine, medicine and chemistry are each studied by more than 2,000 #ECRs.

Doctors 98

Doctors Government Medicine Engineering 98

LEVO Health

NOVEMBER 1, 2022

Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers, pharmaceutical companies, and other health-related brands to provide them with resources to make informed decisions. . However, today’s healthcare consumers are asking for a different approach.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Medical Device Success

FEBRUARY 11, 2011

For example in the ophthalmic market, Alcon, Heidelberg Engineering, Carl Zeiss Meditech, Novartis, Topcon and Abbott Medical Optics generate multiple e-blast campaigns, buy up large swaths of advertising and conduct a lot of direct mail prior to ophthalmic congresses. They enjoy hearing a Key Opinion Leader speak about products.

Prospecting 100

Prospecting Education Sales Distribution 100