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Why Federally Mandated Electronic Prescribing for Controlled Substances will Benefit Public Health

MedCity News

Today, 35 states have passed mandates for electronic prescriptions for controlled substances with the aim being to reduce the risk of stolen or forged prescriptions and to prevent patients from ‘doctor shopping’ between states.

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The immediate future of DTC

World of DTC Marketing

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Too many patients still use EHRs to send emails or view test results, and when they are referred to a specialist, they often save to request their doctor send over their records. Some are, but most aren’t.

Doctors 296
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Digital health is overrated but there is a future

World of DTC Marketing

From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care. However, doctors should embrace patients who are keen to manage their chronic conditions and support them.

Doctors 291
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The Three Fundamentals of Pitching to Doctors

MedReps

Doctors are inevitably busy people. For these reasons, as well as plenty of others, medical sales reps need to adhere to three main fundamentals when pitching their products to doctors. For these reasons, as well as plenty of others, medical sales reps need to adhere to three main fundamentals when pitching their products to doctors.

Doctors 83
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What Will the Future Hold for Pharma Marketing in 2025?

eMediWrite

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs).

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What The Medical Community Needs to Know to Improve Care for Neurodivergent Patients

MedCity News

As an autistic person with chronic illness, I’ve sat in my car and cried after doctor’s appointments where debilitating symptoms were dismissed as anxiety or communication with staff broke down. It’s often assumed (even by doctors!) Take autism, for example. This will lead to better patient experiences and outcomes.

Medical 274
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Microsoft’s Healthcare AI Efforts Holds Huge Promise for Patients

MedCity News

” OK, so it’s not full proof but it gets most of the grunt work done, and the doctor can review and fix any errors before approving the note. But it’s also great for patients used to doctors turning away from them to type into the health system’s electronic health record to record the doctor-patient encounter.