Remove Doctors Remove Education Remove Specialization
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Do pharma marketers have a responsibility to the public?

World of DTC Marketing

Or do we, as individuals, have a special responsibility to the public at this moment in time? Or do we, as individuals, have a special responsibility to the public at this moment in time? My job is not to be a doctor but to educate so people can make informed decisions, hopefully with their physician. .

Marketing 180
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The Role of the BC Doctors Directory in Improving Patient-Doctor Connections

Scott’s Directories

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

Doctors 52
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A scientific approach to irrational consumer choices

World of DTC Marketing

The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no.

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Creative Leave Behind Literatures (LBLs) That 9 X Doctor Engagement

eMediWrite

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Educational Booklets – With creative ways, booklets aid healthcare professionals to get the fundamentals of any new product and to prescribe it to the patients.

Doctors 52
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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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Cha! Ching! Attracting and Driving Prospects to Your Exhibit! Post #2

Medical Device Success

Promotions/value proposition/offer – offer something of value to motivate a prospect to come to your exhibit: Special show pricing – don’t put the price in your ads. This achieves a goal of educating prospects and gives your sales people time with them. Educationdoctors love to get educated on a new device, technique or procedure.

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Addressing the Complexities of Rare Disease: Treatment Navigators A single point of contact for educational support throughout the patient journey

PM360

Treatment Navigators provide much needed support and education throughout the rare disease journey helping those suffering with a rare disease comprehend what they don’t know and what they will face on their journey to treatment.