Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Include required disclaimers and side effect warnings. Focus on educational, rather than promotional, messaging. Are display ads effective for promoting branded drugs?

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. True success lies in meaningful engagement, educational value, and improved patient outcomes. Its no longer just about impressions or reach.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. What if the generic wasn't as well-absorbed?

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Doctors Side effects Medical Patients 52

World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. So how can AI help DTC marketers?

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Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Writing Effective Ad Copy Use clear, FDA-compliant language Google prohibits exaggerated claims, so keep messaging fact-based and concise. Place ads on medical journals and industry-specific sites.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Educational Booklets – With creative ways, booklets aid healthcare professionals to get the fundamentals of any new product and to prescribe it to the patients.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. References: 1. & Jia, R. Complement. 43, 165–169 (2019).

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Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results.

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Pharma Marketing Network

APRIL 10, 2025

Geo-targeting, for example, enables regional campaigns to support local clinical trials or educational programs. Dayparting lets marketers reach consumers during high-intent times, such as evenings or weekends when theyre researching symptoms or side effects. Keyword strategy remains central to campaign success.

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PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. In contrast, half of U.S.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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PM360

AUGUST 24, 2023

healthcare system but we haven’t seen widespread acceptance by doctors and patients. 1 Provider education and adoption go hand in hand, but when physicians in our research indicated how they learn about new biosimilars none of these sources are embedded in the care journey, and most rely on circumstance or resource-intensive channels.

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. One reason why is a lack of supplementary materials about test results and treatments.

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Care providers can view adherence data, patient-reported side effects, and connect directly to their patients if needed. But it is not a simple answer.

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Pharma Marketing Network

DECEMBER 13, 2024

Virtual Engagement Post-pandemic, virtual meetings and webinars have become staples for educating HCPs. Apps for Patient Support Mobile apps offering reminders for medication adherence or side effect tracking enhance patient experiences while building brand loyalty. Educational Content Doctors value evidence-backed information.

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LEVO Health

OCTOBER 9, 2023

Moreover, virtual care has proven effective for managing chronic conditions, allowing patients to receive remote monitoring and education. Routine and Beyond Beyond routine visits, 70% of oncologists leverage virtual care for discussions on lab results and treatment options.

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Contrarian Sales Techniques

DECEMBER 6, 2023

This involves a lot of communication, education, and persuasion. Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them.

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PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. 8 Meanwhile, the response on the other side can be heated. What are the side effects and lifestyle impacts? What is the history of adverse effects?

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Pharma Marketing Network

MARCH 23, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists.

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Pharma Marketing Network

DECEMBER 13, 2024

Branded Drugs and Awareness Campaigns: Drugs like Humira and Lantus have leveraged advertising not just to sell but to educate. Omnichannel Integration: Seamlessly blending online and offline interactions ensures your message is consistent, whether a doctor sees your ad in a journal or on YouTube.

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Contrarian Sales Techniques

MAY 16, 2024

"It's been shown to be highly effective in clinical trials and offers a significant improvement over current treatments." Doctor, if you don't mind me asking, what are some of the challenges you're currently facing with your patients on chronic pain management?" Dr. Stevens nodded, but I could tell his attention was divided.

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Pharma Marketing Network

OCTOBER 1, 2024

These strategies are designed to increase brand awareness, educate the target audience, and ultimately drive sales. This involves a combination of direct-to-consumer advertising, professional marketing to doctors and pharmacists, and educational campaigns.

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Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists.

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Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Another is managing side effects.

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PM360

JUNE 24, 2024

We developed a patient advisory panel early on to solicit guidance, which has been invaluable as we thought about clinical trial design, patient education, data communications, and product packaging. Rare-disease patients are often well educated about their disease—how have you leveraged this level of awareness?

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Healthcare Success

OCTOBER 17, 2024

Lee Aase About HELPCare, LLC HELPCare, LLC is revolutionizing healthcare with comprehensive membership, marketing, and management services for provider-owned HELPCare Clinics, as well as metabolic health education and coaching for people interested in restoring health and reversing disease through lifestyle changes. Lee Aase: Yeah.

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Pharma Marketing Network

OCTOBER 29, 2024

It builds trust, raises awareness, and supports patient education. With patients increasingly involved in their health decisions, effective advertising helps them make informed choices about treatments. Effective advertising speaks directly to each group’s needs, concerns, and knowledge level.

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Referral MD

JULY 10, 2023

. <h3″>Appointment Scheduling AI chatbots can facilitate scheduling appointments in healthcare facilities based on the availability of doctors or other specialists and patients’ preferences. They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions.

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Patients Healthcare Healthcare Healthcare Provider 62

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.

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Referral MD

JULY 28, 2022

Today, close to 71% of consumers who have had a pleasant social media service experience with a brand or a doctor’s office visit is likely to recommend it further. “ One effective way to extend your reach over social media is by including content marketing within your growth strategy.

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Healthcare Healthcare Media Patients 52

PM360

JUNE 11, 2022

When asked how pharma companies could earn more trust from patients, lower drug prices and other financially supported access to treatment ranked as the top things patients would want to see along with more educational resources and support of government policies to protect patients’ rights. Patient engagement should be multi-faceted.

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Patients Pharma Education Media 59

Celeritas

SEPTEMBER 26, 2022

One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. During an emergency , however, when effective communication might not be possible, or the patient may not be in the right state of mind to provide entry, quickly scanning the bracelet can save time and lives.

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Physicians Patients Medical Management 52

Celeritas

SEPTEMBER 25, 2022

Many care centers want to support their veterinarians’ expansion of their expertise by providing useful educational resources. With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. A) Aiding Veterinarian Clinic Management: Training and Engagement: .

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Pharmaceutical Technology

JANUARY 11, 2023

For example, he continues: “After knee surgery we can now provide the patient with an app that guides their daily recovery exercises, tracks any side effects they are experiencing, and warns them if they are doing too much or too little.”

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Clarify Health

JULY 27, 2020

The panelists also discussed the impact the pandemic has had on ‘regular,’ non-COVID-19 care, clinical side effects of lockdown, and whether it is safe for patients to return to the doctor’s office. What impact has the pandemic had on your preventative care and elective procedure volumes?

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