World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. First, let’s dispel a recent topic: telehealth.

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PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

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Physicians Pharma Education Pharma reps 109

MedCity News

DECEMBER 23, 2022

With most doctors spending less than 15 to 20 minutes with their patients per visit, there is not much time for fact-finding, let alone education for the doctor to learn what preventive screening resources are available for their patients, even if that care is reimbursable by Medicare/Medicaid, such as a lung cancer screening.

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PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

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World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). But traditional physician liaison strategies are no longer enough. So, how can healthcare providers of all sizes adapt their strategies to drive growth— and thrive?

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PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. Patients don’t have the luxury of time—many need education now.

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World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. Use language that talks to patients as a physician would talk to them. I’ve seen posts on everything from opinions on detergents to the best and more inexpensive ice cream.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Integrated content that informs and educates is going to be the standard rather than ads that interrupt and shout.

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Healthcare Healthcare Insurance Sales pitches 207

PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. In order to ensure that their practices are founded on the most up-to-date scientific information, physicians rely on this evidence to make educated decisions about treatment plans and actions.

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Doctors Physicians Medical Education 52

Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. It also enhances the overall quality of healthcare in the province.

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Doctors Patients Healthcare Provider Physicians 52

World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

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World of DTC Marketing

MARCH 22, 2022

Second, patients want their doctors. They don’t want to see a different physician every time they have a health issue. So what’s holding them back? First, it costs a lot of capital to equip these facilities. MRI and CAT scan machines can run seven figures. The current way American healthcare operates is unsustainable.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

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Medical Side effects Physicians Prescription 105

Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes. Workflow optimization.

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Physicians Doctors Education Healthcare 52

World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. So how can AI help DTC marketers?

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Pharma Doctors Side effects Physicians 164

MedCepts

NOVEMBER 7, 2017

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there.

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eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. According to a survey, 73% of physicians prefer personalized prescribing guides tailored to their practice.

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Doctors Physicians Education Marketing 52

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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World of DTC Marketing

MARCH 16, 2021

My job is not to be a doctor but to educate so people can make informed decisions, hopefully with their physician. . Doesn’t tragedy (I lost my mother; oddly enough, her grandmother died in 1919 in the other pandemic) and misinformation require us to share the facts and hope that knowledge combats ignorance and fear?

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Referral MD

JANUARY 19, 2024

Photo by NordWood Themes on Unsplash Patient Engagement Software: Enhancing Communication and Care Patient engagement is the key to building strong doctor-patient relationships, improving patient satisfaction, and achieving better health outcomes. This leads to more coordinated and personalized care.

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World of DTC Marketing

JANUARY 18, 2021

Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. Adding Value in a Changed Value Equation. The Challenges for Pharma.

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Pharma sales reps Marketing Pharma Sales 173

PM360

SEPTEMBER 15, 2022

In all of these cases, the answer is yes and it’s thanks to strategic—and perhaps unconventional—partnerships that are rethinking the best ways to educate audiences about diseases and other healthcare issues. Or simply an attempt to find a better way to educate. “I Or the desire to reach communities that have been underserved.

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Education Physicians Pharma Patients 105

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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Patients Pharma Physicians Education 97

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. continuing medical education courses. The key to convince the doctor with our product.

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Medical sales reps Doctors Medical sales Medical 52

PM360

APRIL 25, 2023

We have seen marketers do booth drivers if it’s around a conference, education efforts, disease state awareness, etc. Some brands want it to sound like a Marvel superhero while other want it to sound like a practicing clinician. And there are different use cases.

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Clarify Health

DECEMBER 15, 2023

Beyond Theory: Harnessing Incentives to Drive Value-Based Care Initiatives Healthcare Unbound episode recap: On this episode of the Healthcare Unbound podcast , behavioral economics expert Dr. Zeke Emanuel discusses how to create physician incentives to control costs and improve outcomes in healthcare.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? We have to make sure patients are getting adequate care.”.

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PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. The increased use of biosimilars has the potential to result in significant cost savings for the U.S.

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PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. The delivery of medical education has changed and continues to evolve as new technology is developed and becomes more mainstream. Fun and Educational Medical Content. Today’s HCPs are not very different from the way everyone wants to receive information—quickly.

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Education Media Medical Physicians 52

PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Waiting room TVs and physical print digests can be used to promote health education and increase brand awareness. Can you optimize?

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Education Doctors Patients Physicians 98

MedCity News

JUNE 29, 2023

To fully reap the benefits of telemedicine, it is crucial to provide comprehensive education to both staff and patients.

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Doctors Consulting Education Healthcare 89

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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MedCity News

SEPTEMBER 6, 2024

expects shortages of 200,000 nurses and 124,000 physicians snd similar shortages are already being felt in the U.K. By 2030, the U.S. and elsewhere. Here’s how to build and train a modern healthcare workforce in the age of AI The post Can AI Help Fix Our Demographic Time Bomb? appeared first on MedCity News.

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