Doctors Education Pharma reps 
Contrarian Sales Techniques
NOVEMBER 21, 2024
How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. Initially, the doctors were skeptical about the program’s sustainability – and rightly so. For me, this experience was a powerful reminder that our role as reps goes far beyond sales.
Contrarian Sales Techniques
NOVEMBER 19, 2024
Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. It’s a reality for many of us in pharma sales in Malaysia. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal.
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Contrarian Sales Techniques
NOVEMBER 27, 2024
Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?
World of DTC Marketing
JANUARY 18, 2021
Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19. And 62% said they value tools for remote monitoring of their patients at home more now than they did prior to COVID-19″ The Value of the Pharma Rep.
PM360
SEPTEMBER 28, 2022
For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. Pharma reps are especially critical when it comes to product information, with 55% of all U.S.
Atrivity
MAY 5, 2021
The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.
Pharmaceutical Representative Training
JANUARY 11, 2021
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharma rep?
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