Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Pharma Physicians Education Media 59

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products. Their doctor was a distant second.

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Side effects Marketing Insurance Pharma 279

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Management Pharma Marketing Prescription 52

Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. What Are Drug Access Programs?

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Sales Pharma Medical Pharma sales reps 52

Pharma Marketing Network

NOVEMBER 20, 2024

But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?

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Pharma Healthcare Provider Media Marketing 52

Pharma Marketing Network

APRIL 25, 2025

Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? Much like a symphony that requires every instrument to be in sync, pharma marketers must harmonize every touchpoint to resonate with both healthcare professionals and patients.

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Marketing Pharma Media Networking 52

Pharma Marketing Network

APRIL 12, 2025

Ever wonder why some pharma brands dominate the top of search results while others get buried? Imagine a doctors waiting room filled with brochures; only a few stand out. Standing out in pharma requires more than compliant messaging; it demands visibility. It’s not just luck or big budgetsits strategy.

Marketing 52

Marketing Pharma Engineering Networking 52

World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. But Rich, we can’t compare pharma websites to CPG websites.

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Pharma Prescription Doctors Education 155

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. ” The post AI in pharma: Can it be used in DTC? These statistics need context, though.

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Pharma Doctors Side effects Physicians 164

Pharma Marketing Network

MARCH 8, 2025

Introduction A well-optimized landing page can be the difference between a successful pharma marketing campaign and wasted ad spend. What makes a pharma landing page effective? This guide breaks down the best practices for landing page optimization , helping pharma marketers maximize engagement while maintaining regulatory compliance.

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Marketing Pharma FDA Leads 59

Pharma Marketing Network

MARCH 25, 2025

Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. That shift demands a new approach to reaching HCPs in pharma marketing. Educational content tends to outperform promotional messaging.

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Marketing Pharma Networking CRM 52

Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results.

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Pharmaceutical Marketing Pharma Healthcare Provider 52

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

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Marketing Pharma Networking Medical 52

Pharma Marketing Network

NOVEMBER 15, 2024

Digital advertising is no longer just a nice addition; it’s a must-have for every successful pharma marketing strategy. But for pharma, it’s not just about being visible; it’s about being impactful and compliant. Bonus: Always include clear call-to-actions (CTAs) like “Learn More” or “Talk to Your Doctor.”

Pharma 52

Pharma Media Engineering Marketing 52

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online.

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Side effects Media Marketing Doctors 226

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 93% go online to learn more and educate themselves about the product or health condition. Still, the gatekeeper continues to be their doctor. Patients trust doctors to recommend drugs that will help them treat chronic health issues.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

MAY 13, 2021

.” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. Pharma generally needs a small dose of empathy when talking/marketing to physicians.

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Physicians Marketing Drug Sample Pharma 173

PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. Don’t Take This Personally, But…It’s Us We are pharma, or extensions of it.

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Education Patients Pharma Doctors 81

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Pharma marketers must now meet them where they areonline and engaged.

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Marketing Patients Pharma Media 52

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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Media Sales Pharma Healthcare 52

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare.

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Healthcare Healthcare Insurance Sales pitches 207

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Doctors Medical sales Sales Medical 246

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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Marketing Pharma Healthcare Provider Healthcare 98

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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Patients Pharma Physicians Education 97

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. However, only 32% of patients trust pharma-developed apps.

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Pharma Patients Physicians Healthcare Provider 105

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

Pharma Marketing Network

APRIL 20, 2025

Table of Contents The Evolution of Healthcare Branding Building Trust Through Identity Digital Transformation in Pharma Branding The Role of Data, AI, and Hyper-Targeting Conclusion FAQs The Evolution of Healthcare Branding Branding in healthcare has always held a dual responsibilitypromoting innovation while maintaining the publics trust.

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Healthcare Healthcare Pharma Media 59

European Pharmaceutical Review

OCTOBER 5, 2022

ABPI’s Director of Examinations, Skills and Education Policy Andrew Croydon explained: “There are huge benefits from collaboration between industry and academia. The survey used anonymous data to evaluate collaboration trends among academic organisations and key players in the industry.

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Pharma Training Networking Pharmaceutical 104

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. continuing medical education courses. medical representatives. colleagues.

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Medical sales reps Doctors Medical sales Medical 52

Contrarian Sales Techniques

NOVEMBER 27, 2024

Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. What is Portfolio Selling?

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Pharmaceutical Pharma reps Pharma Rep Healthcare Provider 52

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. Pharma reps are especially critical when it comes to product information, with 55% of all U.S.

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Physicians Pharma Education Pharma reps 109

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Before COVID-19, 64% of meetings with pharma sales reps were held in person. And, in fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.

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Pharma sales reps Marketing Pharma Sales 173

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Educational Booklets – With creative ways, booklets aid healthcare professionals to get the fundamentals of any new product and to prescribe it to the patients.

Doctors 52

Doctors Physicians Education Marketing 52

Evolve Your Success

APRIL 23, 2025

They build up fluid in their ankles and mostly in the interstitial areas which sometimes you can’t even see, and the only recourse for doctors and for patients was to go into the hospital. Insurance companies should like it, Patients should like it, Doctors should like it, and so that’s been the battle.

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Medical sales Medical Sales Healthcare 130

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour.

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Doctors Prescription Marketing Pharma 40

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. In order to ensure that their practices are founded on the most up-to-date scientific information, physicians rely on this evidence to make educated decisions about treatment plans and actions.

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Doctors Physicians Medical Education 52