World of DTC Marketing

AUGUST 4, 2021

Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. 7even: Asked to rate pharma DTC TV spots (educational, make we want to know more) the almost everyone gave them a deficient rating. Their doctor was a distant second.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online.

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Side effects Media Marketing Doctors 226

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Doctors Medical sales Sales Medical 246

Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location. It leads to increased patient inquiries.

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Doctors Patients Healthcare Provider Physicians 52

Scott’s Directories

NOVEMBER 19, 2024

A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses. Across hospitals and drug companies, a complete inventory of Canadian physicians can lead to various ways to deliver better service and make operations more efficient.

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Doctors Physicians Healthcare Provider Healthcare 52

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.” ” Uh…no.

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Food and Drug Administration Side effects FDA Prescription 185

Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

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Pharma Physicians Education Media 59

World of DTC Marketing

MAY 13, 2021

Physicians want more from pharma on these websites – for example, 54% of cardiologists want pharma-sponsored continuing medical education on non-pharma websites for providers, and 46% of urologists want disease diagnosis tools. Physicians most often report using drug samples to avoid cost to the patient which may not lead to a written Rx.

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Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

JANUARY 18, 2022

The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%). It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. of adults aged 60 and over.

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Media Pharma Side effects Physicians 238

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. Today, patient marketing is no longer a one-way street.

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Marketing Patients Pharma Media 52

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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Doctors Marketing Education Healthcare 52

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Incorporate high-intent CTAs Use phrases like Learn More, Find a Doctor, or Request a Sample instead of Buy Now. Being present at the top of search results improves brand awareness.

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Management Pharma Marketing Prescription 52

Evolve Your Success

MARCH 12, 2025

Through Nurse Elevator, Gina is on a mission to create a supportive and educational community that empowers healthcare professionals to confidently explore new opportunities. In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world. Subscribe, rate, review, and share!

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Medical sales Sales Medical Patients 130

Infuse Medical

SEPTEMBER 9, 2024

It helps doctors, medical students and patients to experience a new trendy setting in healthcare apps. Virtual reality in healthcare education has great potential in multiple healthcare streams. From ancient practices to modern-day medical education, the journey is long and transformative as well.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. The New Philosophy From that day on, Dr. Reyes became a leading advocate for generics in Harmony Springs.

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Doctors Side effects Medical Patients 52

Evolve Your Success

APRIL 23, 2025

In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world. They build up fluid in their ankles and mostly in the interstitial areas which sometimes you can’t even see, and the only recourse for doctors and for patients was to go into the hospital. You work for them.

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Medical sales Sales Medical Healthcare 130

Infuse Medical

OCTOBER 21, 2024

VR healthcare training is fast becoming popular in the medical sector and is transforming the way that doctors are taught and educated. Promising to improve the quality and efficacy of medical education, this creative approach provides immersive, hands-on experiences unlike anything else that conventional approaches could equal.

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Healthcare Success

APRIL 3, 2025

The Power of Visibility: How Leading Healthcare Brands Stay Top-of-Mind in Tough Times Learning from History Healthcare organizations that maintained their marketing and advertising investments during past recessions saw faster post-recession growth and increased market share.

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Marketing Healthcare Healthcare Media 59

Evolve Your Success

OCTOBER 3, 2024

During my college days at UC Riverside, shadowing doctors made me realize surgery wasn’t my calling, leading me to a research job that ultimately opened the door to an entirely new world. Listen as I recount the decisions that set me on a transformative journey into medical sales. Subscribe, rate, review, and share!

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Medical sales Sales Medical Doctors 130

Evolve Your Success

JANUARY 20, 2025

Gain insights into ownership structures that attract diverse buyers, including non-doctors, and learn about the potential of absentee-run businesses. Don’t miss this opportunity to learn from one of the industry’s leading experts. We sell medical-based businesses with annual revenues between $1m-$20m nationally.

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Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. The Role of Landing Pages in Pharma Marketing HCP Engagement: Used for medical education, clinical trial recruitment, and drug sample requests. Name, Email, Specialty).

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Marketing Pharma FDA Leads 59

Infuse Medical

DECEMBER 17, 2024

Healthcare professionals, consumers, medical device businesses, and doctors can better grasp challenging medical ideas, procedures, and gadgets by means of visually immersive and extremely detailed animations. Patient education Complicated medical words, diagnosis, and treatment plans can be difficult for patients to grasp.

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Medical Healthcare Healthcare Education 130

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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pharmaphorum

OCTOBER 19, 2022

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). It was like, can we go out and just talk to primary care doctors? I know they know all the doctors all of that. Go order pizza for the doctor's office. I'm going to guess.

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Physicians Doctors Sales Marketing 59

Medical Device Success

FEBRUARY 11, 2011

The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. Market noise is a big problem for small to medium sized companies leading up to trade shows. Prospects qualify for the raffle if they fill out a lead form and participate in a product demonstration.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Discover the leading direct-to-consumer pharmaceutical marketing companies. It has modified the relationship between the pharmaceutical industry and doctors and made the process of educating doctors about any drug easier. The integration of digital media has drastically changed the ecosystem for pharmaceutical companies.

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Leads Pharmaceutical Marketing Media 52

PM360

SEPTEMBER 15, 2022

In all of these cases, the answer is yes and it’s thanks to strategic—and perhaps unconventional—partnerships that are rethinking the best ways to educate audiences about diseases and other healthcare issues. Or simply an attempt to find a better way to educate. “I Or the desire to reach communities that have been underserved.

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Education Physicians Pharma Patients 105

PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

Pharma Marketing Network

JANUARY 11, 2025

Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results. Missteps can lead to hefty fines and reputational damage. Transparency in Messaging: Misleading claims can lead to public mistrust.

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Pharmaceutical Marketing Pharma Healthcare Provider 52

Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Tailoring your message to highlight these points can attract more qualified leads.

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PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. For example, if you find that educational content in a patient navigator works but alerts and text messages don’t, are you able to right-size the program using this information? Remember the old Syms slogan “an educated customer is our best customer?” Can you optimize?

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Education Doctors Patients Physicians 98

Evolve Your Success

FEBRUARY 26, 2025

In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world. As a salesperson, how important is it to always be, you know, looking for the education around sales training? Confidence leads to stronger negotiation. 01:05 – Samuel (Host) You too. My name is Andy Olin.

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Pharma Marketing Network

APRIL 25, 2025

Tailoring for Multiple Audiences Pharma marketers must address diverse stakeholders: doctors, patients, caregivers, payers, and regulators. Example: Keytrudas Multichannel Strategy Mercks Keytruda campaign seamlessly combined patient advocacy, HCP education, and market access strategyall guided by a unified brand voice.

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Pharma Marketing Network

APRIL 20, 2025

In this new landscape, Healthcare Branding is as much about community and education as it is about market share. For example, brands like AbbVie , Pfizer , and Novo Nordisk are leading the way by humanizing their messages while supporting data-backed treatments and initiatives. Another key factor? Regulatory compliance.

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Healthcare Healthcare Pharma Media 59

Referral MD

JANUARY 19, 2024

Photo by NordWood Themes on Unsplash Patient Engagement Software: Enhancing Communication and Care Patient engagement is the key to building strong doctor-patient relationships, improving patient satisfaction, and achieving better health outcomes. This leads to more coordinated and personalized care.

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Pharma Marketing Network

NOVEMBER 15, 2024

Bonus: Always include clear call-to-actions (CTAs) like “Learn More” or “Talk to Your Doctor.” Use these channels to run awareness campaigns, engage with patient communities, or even share educational content. This strategy ensures your ads reach those actively looking for solutions. Key Point: Tailor your message for each platform.

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