Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Focus on educational, rather than promotional, messaging.

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Pharma Healthcare Provider Media Marketing 52

Scott’s Directories

NOVEMBER 19, 2024

Appropriate information at the proper moment in healthcare is crucial to making informed decisions. A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses.

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Contrarian Sales Techniques

NOVEMBER 27, 2024

Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. It’s about presenting a lineup of products that make life easier for healthcare providers while addressing their patients’ needs. It takes work.

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Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

Pharma 59

Pharma Physicians Education Media 59

Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Companies in 3D medical animation such as Infuse Med are adept in converting complicated medical jargon into understandable images appealing to patients, doctors, and other stakeholders.

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Medical Healthcare Healthcare Education 130

Infuse Medical

DECEMBER 17, 2024

Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors. from 2023 to 2030.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Patients Prescription Doctors Education 98

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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pharmaphorum

OCTOBER 19, 2022

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

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Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Management Patients CRM Customer Relationship Management 77

Evolve Your Success

OCTOBER 23, 2024

He is the CEO of R Group, a digital healthcare innovation company focused on developing next-generation clinical data systems to support future healthcare providers. ” Justin is currently a doctoral candidate at Florida Tech, working on his dissertation at NYU Stern. Subscribe, rate, review, and share!

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. How can you ensure your strategy stands out?

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Waiting room TVs and physical print digests can be used to promote health education and increase brand awareness.

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Doctors Education Patients Physicians 98

Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). We know how they get there.

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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Infuse Medical

SEPTEMBER 9, 2024

In healthcare, where the mix of real-world and digital knowledge can help doctors make more educated decisions, this difference is absolutely vital. ☛ Components: AR technology in healthcare consists mostly in headgear, cameras, and advanced software. Constant improvement and criticism are absolutely essential.

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PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. “We References: 1. & Jia, R. Complement. 43, 165–169 (2019).

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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Patients Pharma Physicians Doctors 97

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. A Word About Security. Summing Up.

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Infuse Medical

JULY 4, 2024

It also provides interactive learning experiences for medical students. AR in Medical Training and Education Augmented reality technology can be used to create realistic simulations of medical procedures. This improves doctor-patient communication and leads to more accurate diagnosis and treatment planning.

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Healthcare Healthcare Medical Prospecting 130

PM360

SEPTEMBER 28, 2022

By all metrics, this audience is active in managing their health: 90% practice self-care on a regular basis, 40% conduct their own research before seeing a doctor, 81% are actively trying to improve their health and 46% will “pay anything” when it concerns health. Meanwhile, the Hispanic population also has significant buying power.

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Patients Marketing Doctors Healthcare 98

Scott’s Directories

MARCH 12, 2024

The physician directory by Nova Scotia is essential for healthcare professionals and organizations. By effectively using its filtering options, users can maximize the potential of this comprehensive database, which includes an extensive list of doctors in Nova Scotia.

Medical 52

Medical Doctors Physicians Healthcare Provider 52

Medico Reach

AUGUST 18, 2022

Now, the organization is looking at opening over 500 to 700 new doctors’ offices in collaboration with Walgreens by 2025. Rally Health is one of the top healthtech companies, which guides patients in outlining their medical plans and finding excellent service providers. Collective Health. But that’s not all. Verge Genomics.

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Evolve Your Success

FEBRUARY 26, 2025

As a salesperson, how important is it to always be, you know, looking for the education around sales training? You would think most people in healthcare they’re expert negotiators. 22:16 Today I’d like to talk with you, doctor, about one, two and three, or A, b and C. But let’s talk about that for a second.

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PM360

SEPTEMBER 30, 2024

From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. PM360’s Focus On section examines a specific area of the life sciences industry. JENN MILLARD VP U.S.

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Patients Education Doctors Pharmaceutical 59

Contrarian Sales Techniques

APRIL 26, 2022

They also need to know and ensure that the people who work for that particular medical company are heard in their communities through continuous medical education, talks, etc. They are basically representatives from manufacturers to the people who work in doctors' offices, hospitals, clinics, and other medical facilities.

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Medical sales Medical Sales Doctors 52

LEVO Health

SEPTEMBER 19, 2024

Patient engagement is no longer just a buzzword in healthcare — it’s a critical component of delivering effective care and improving outcomes. Health Education: These tools can deliver personalized health education and tips directly to patients, helping them better understand and manage their conditions.

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Patients Healthcare Provider Healthcare Healthcare 52

Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. This involves a lot of communication, education, and persuasion.

Medical 52

Medical Ethics Sales Healthcare Provider 52

MedCepts

NOVEMBER 7, 2017

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there.

Physicians 52

Physicians Medical sales reps Doctors Medical sales 52

Contrarian Sales Techniques

APRIL 26, 2022

Sales skills , including customer service, customer care, and communication skills, are critical to working as medical executives, as you need to visit your doctor's office on your own and to convince doctors to learn more about your product.

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Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. Marketers can help educate HCPs about important areas to probe. As a general rule of thumb, every hour of patient time equates to two hours of paperwork.

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Marketing Patients Healthcare Provider Prescription 96

Healthcare Success

JULY 1, 2024

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. Throughout this blog, you will learn how healthcare organizations have changed the narrative on sensitive issues using mechanisms like storytelling and targeted advertising strategies to build consumer trust, inform, and empower.

Healthcare 68

Healthcare Healthcare Marketing Education 68

Healthcare Success

JUNE 6, 2022

After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries? One of the biggest reasons doctors choose employment over private practice is changes to reimbursement. These two groups tend to be younger, more educated and wealthier than average.

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Competition Healthcare Healthcare Marketing 109

PM360

NOVEMBER 21, 2024

They worked tirelessly in creating and executing two distinct innovative and impactful complementary campaigns: the “Don’t Freak Out, Get Checked Out” disease education campaign and the branded “Mite Party” campaign for XDEMVY. many of whom are unaware of its existence. The team’s work was innovative in several key ways.

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