PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Educational materials (e.g., Patient verification.

Leads 113

Leads Patients Healthcare Provider Healthcare 113

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Waiting room TVs and physical print digests can be used to promote health education and increase brand awareness.

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Education Doctors Patients Physicians 98

Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). We know how they get there.

Physicians 62

Physicians Doctors Sales Marketing 62

pharmaphorum

OCTOBER 19, 2022

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

Medical 84

Medical Medical science Education Pharma 84

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. “We References: 1. & Jia, R. Complement. 43, 165–169 (2019).

Patients 98

Patients Education Side effects Media 98

Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public.

Medicine 52

Medicine Sales Pharma Doctors 52

Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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Sales Pharma Medical Pharma sales reps 52

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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Patients Pharma Physicians Education 97

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. A Word About Security. Summing Up.

Pharma 105

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pharmaphorum

AUGUST 2, 2022

Indeed, one of the main barriers to treating these diseases is that a high proportion of patients are part of marginalized groups that are difficult to reach through traditional healthcare systems. Dr. Anthony Martinez (Tony), a member of the International Hepatitis Education Program (IHEP), has worked in this field for 18 years.

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Patients Healthcare Provider Healthcare Healthcare 92

Scott’s Directories

MARCH 12, 2024

The physician directory by Nova Scotia is essential for healthcare professionals and organizations. By effectively using its filtering options, users can maximize the potential of this comprehensive database, which includes an extensive list of doctors in Nova Scotia.

Medical 52

Medical Doctors Physicians Healthcare Provider 52

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 28, 2022

By all metrics, this audience is active in managing their health: 90% practice self-care on a regular basis, 40% conduct their own research before seeing a doctor, 81% are actively trying to improve their health and 46% will “pay anything” when it concerns health. Meanwhile, the Hispanic population also has significant buying power.

Patients 98

Patients Marketing Doctors Healthcare 98

Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Focus on educational, rather than promotional, messaging.

Pharma 52

Pharma Healthcare Provider Media Education 52

PM360

JULY 26, 2023

Adding responsibilities of testing for COVID-19 and administering the vaccine in mass volumes when it became available, pharmacists and techs had to shuffle workload and priorities in a way that supported this critical role as healthcare providers. Given the convenience of the local pharmacy to most in the U.S.,

Retail 98

Retail Healthcare Healthcare Consulting 98

Contrarian Sales Techniques

NOVEMBER 27, 2024

Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. It’s about presenting a lineup of products that make life easier for healthcare providers while addressing their patients’ needs. It takes work.

Pharmaceutical 52

Pharmaceutical Pharma reps Pharma Rep Healthcare Provider 52

Medico Reach

AUGUST 18, 2022

Now, the organization is looking at opening over 500 to 700 new doctors’ offices in collaboration with Walgreens by 2025. Rally Health is one of the top healthtech companies, which guides patients in outlining their medical plans and finding excellent service providers. Collective Health. But that’s not all. Verge Genomics.

Healthcare 98

Healthcare Healthcare Medical Doctors 98

Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs.

Medicine 52

Medicine Side effects Healthcare Provider Medical 52

Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Companies in 3D medical animation such as Infuse Med are adept in converting complicated medical jargon into understandable images appealing to patients, doctors, and other stakeholders.

Medical 52

Medical Healthcare Healthcare Education 52

Infuse Medical

DECEMBER 17, 2024

Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors. from 2023 to 2030.

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Training Medical Healthcare Healthcare 52

Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

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Patients Healthcare Healthcare Healthcare Provider 74

Healthcare Success

JULY 1, 2024

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. Throughout this blog, you will learn how healthcare organizations have changed the narrative on sensitive issues using mechanisms like storytelling and targeted advertising strategies to build consumer trust, inform, and empower.

Healthcare 73

Healthcare Healthcare Marketing Education 73

PM360

SEPTEMBER 30, 2024

From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. PM360’s Focus On section examines a specific area of the life sciences industry. JENN MILLARD VP U.S.

Patients 59

Patients Education Doctors Pharmaceutical 59

Contrarian Sales Techniques

APRIL 26, 2022

They also need to know and ensure that the people who work for that particular medical company are heard in their communities through continuous medical education, talks, etc. They are basically representatives from manufacturers to the people who work in doctors' offices, hospitals, clinics, and other medical facilities.

Medical sales 52

Medical sales Medical Sales Doctors 52

LEVO Health

SEPTEMBER 19, 2024

Patient engagement is no longer just a buzzword in healthcare — it’s a critical component of delivering effective care and improving outcomes. Health Education: These tools can deliver personalized health education and tips directly to patients, helping them better understand and manage their conditions.

Patients 52

Patients Healthcare Provider Healthcare Healthcare 52

Contrarian Sales Techniques

FEBRUARY 20, 2023

They are the ones who communicate the science behind pharmaceutical products, translating complex scientific information into more accessible language for doctors, nurses, and other healthcare providers. The importance of the role is clear in the way MSLs bridge the gap between science and healthcare.

Medical science 52

Medical science Medical Pharmaceutical Healthcare Provider 52

Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. This involves a lot of communication, education, and persuasion.

Medical 52

Medical Ethics Healthcare Provider Sales 52

MedCepts

NOVEMBER 7, 2017

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there.

Physicians 52

Physicians Medical sales reps Doctors Medical sales 52

Infuse Medical

DECEMBER 17, 2024

Without the patient visiting a healthcare center, medical device apps let healthcare providers access real-time patient data from IoT-enabled devices. This helps patients to take charge of their health in addition to lessening the burden on healthcare systems.

Medical 52

Medical Healthcare Healthcare Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

Sales skills , including customer service, customer care, and communication skills, are critical to working as medical executives, as you need to visit your doctor's office on your own and to convince doctors to learn more about your product.

Medical sales 52

Medical sales Medical Sales Doctors 52

Healthcare Success

JUNE 6, 2022

After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries? One of the biggest reasons doctors choose employment over private practice is changes to reimbursement. These two groups tend to be younger, more educated and wealthier than average.

Competition 113

Competition Healthcare Healthcare Marketing 113

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Educational materials (e.g., Patient verification. Elderly care.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. Marketers can help educate HCPs about important areas to probe. As a general rule of thumb, every hour of patient time equates to two hours of paperwork.

Marketing 96

Marketing Patients Healthcare Provider Prescription 96

Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Pharma sales reps Sales Pharma Healthcare Provider 40