World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Focus on educational, rather than promotional, messaging.

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Scott’s Directories

NOVEMBER 19, 2024

Appropriate information at the proper moment in healthcare is crucial to making informed decisions. A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses.

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Contrarian Sales Techniques

NOVEMBER 27, 2024

Imagine walking into a pharmacy and seeing not just one medicine for diabetes but a whole set – insulin pens, oral medications, glucose monitors, and patient education leaflets. It’s about presenting a lineup of products that make life easier for healthcare providers while addressing their patients’ needs. It takes work.

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Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Companies in 3D medical animation such as Infuse Med are adept in converting complicated medical jargon into understandable images appealing to patients, doctors, and other stakeholders.

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Infuse Medical

DECEMBER 17, 2024

Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors. from 2023 to 2030.

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Infuse Medical

DECEMBER 17, 2024

Without the patient visiting a healthcare center, medical device apps let healthcare providers access real-time patient data from IoT-enabled devices. This helps patients to take charge of their health in addition to lessening the burden on healthcare systems.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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pharmaphorum

OCTOBER 19, 2022

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Educational materials (e.g., Patient verification.

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Evolve Your Success

OCTOBER 23, 2024

He is the CEO of R Group, a digital healthcare innovation company focused on developing next-generation clinical data systems to support future healthcare providers. ” Justin is currently a doctoral candidate at Florida Tech, working on his dissertation at NYU Stern. Subscribe, rate, review, and share!

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Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. How can you ensure your strategy stands out?

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Waiting room TVs and physical print digests can be used to promote health education and increase brand awareness.

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Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). We know how they get there.

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PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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Infuse Medical

SEPTEMBER 9, 2024

In healthcare, where the mix of real-world and digital knowledge can help doctors make more educated decisions, this difference is absolutely vital. ☛ Components: AR technology in healthcare consists mostly in headgear, cameras, and advanced software. Constant improvement and criticism are absolutely essential.

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PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. “We References: 1. & Jia, R. Complement. 43, 165–169 (2019).

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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pharmaphorum

AUGUST 2, 2022

Indeed, one of the main barriers to treating these diseases is that a high proportion of patients are part of marginalized groups that are difficult to reach through traditional healthcare systems. Dr. Anthony Martinez (Tony), a member of the International Hepatitis Education Program (IHEP), has worked in this field for 18 years.

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. A Word About Security. Summing Up.

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Infuse Medical

JULY 4, 2024

It also provides interactive learning experiences for medical students. AR in Medical Training and Education Augmented reality technology can be used to create realistic simulations of medical procedures. This improves doctor-patient communication and leads to more accurate diagnosis and treatment planning.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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PM360

SEPTEMBER 28, 2022

By all metrics, this audience is active in managing their health: 90% practice self-care on a regular basis, 40% conduct their own research before seeing a doctor, 81% are actively trying to improve their health and 46% will “pay anything” when it concerns health. Meanwhile, the Hispanic population also has significant buying power.

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Patients Marketing Doctors Healthcare 98

Scott’s Directories

MARCH 12, 2024

The physician directory by Nova Scotia is essential for healthcare professionals and organizations. By effectively using its filtering options, users can maximize the potential of this comprehensive database, which includes an extensive list of doctors in Nova Scotia.

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Medical Doctors Physicians Healthcare Provider 52

PM360

JULY 26, 2023

Adding responsibilities of testing for COVID-19 and administering the vaccine in mass volumes when it became available, pharmacists and techs had to shuffle workload and priorities in a way that supported this critical role as healthcare providers. Given the convenience of the local pharmacy to most in the U.S.,

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Medico Reach

AUGUST 18, 2022

Now, the organization is looking at opening over 500 to 700 new doctors’ offices in collaboration with Walgreens by 2025. Rally Health is one of the top healthtech companies, which guides patients in outlining their medical plans and finding excellent service providers. Collective Health. But that’s not all. Verge Genomics.

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Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs.

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Evolve Your Success

FEBRUARY 26, 2025

As a salesperson, how important is it to always be, you know, looking for the education around sales training? You would think most people in healthcare they’re expert negotiators. 22:16 Today I’d like to talk with you, doctor, about one, two and three, or A, b and C. But let’s talk about that for a second.

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PM360

SEPTEMBER 30, 2024

From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. PM360’s Focus On section examines a specific area of the life sciences industry. JENN MILLARD VP U.S.

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Contrarian Sales Techniques

APRIL 26, 2022

They also need to know and ensure that the people who work for that particular medical company are heard in their communities through continuous medical education, talks, etc. They are basically representatives from manufacturers to the people who work in doctors' offices, hospitals, clinics, and other medical facilities.

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Medical sales Medical Sales Doctors 52

LEVO Health

SEPTEMBER 19, 2024

Patient engagement is no longer just a buzzword in healthcare — it’s a critical component of delivering effective care and improving outcomes. Health Education: These tools can deliver personalized health education and tips directly to patients, helping them better understand and manage their conditions.

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Contrarian Sales Techniques

FEBRUARY 20, 2023

They are the ones who communicate the science behind pharmaceutical products, translating complex scientific information into more accessible language for doctors, nurses, and other healthcare providers. The importance of the role is clear in the way MSLs bridge the gap between science and healthcare.

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Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. This involves a lot of communication, education, and persuasion.

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