Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy.

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Infuse Medical

DECEMBER 17, 2024

Video is now among the most effective marketing, education, and communication methods across many sectors in the fast-paced, technologically advanced society we live in. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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MedCity News

JUNE 8, 2023

As an autistic person with chronic illness, I’ve sat in my car and cried after doctor’s appointments where debilitating symptoms were dismissed as anxiety or communication with staff broke down. That’s why as a healthcare executive, I’m working to change that experience for others like me. Take autism, for example.

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Infuse Medical

OCTOBER 21, 2024

VR healthcare training is fast becoming popular in the medical sector and is transforming the way that doctors are taught and educated. Promising to improve the quality and efficacy of medical education, this creative approach provides immersive, hands-on experiences unlike anything else that conventional approaches could equal.

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Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Expertise in both animation and healthcare A specialist company combines knowledge of the healthcare sector with animation skills. What is 3D Medical Animation?

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Infuse Medical

JULY 4, 2024

This is changing the way healthcare professionals interact with patients and access critical information. According to a recent report, the virtual and augmented reality business in healthcare will grow to $9.7 This technology has been gaining traction in various fields, including healthcare. million over the next five years.

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eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs). ”

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PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Evolve Your Success

JANUARY 20, 2025

Join us on this enlightening episode of the Medical Sales Podcast, where we delve into the dynamic world of healthcare business transactions with our esteemed guest, Jerry Diza. Throughout the episode, Jerry shares his personal career transitions and highlights the promising opportunities within the evolving healthcare sector.

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Referral MD

SEPTEMBER 24, 2024

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. Artificial Intelligence (AI) now plays a vital role in helping people find healthcare solutions. One significant factor in determining a city’s quality of life is its access to healthcare. Prescription refill reminders.

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World of DTC Marketing

MARCH 22, 2022

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. Second, patients want their doctors.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. Generics are a vital part of the healthcare system, offering safe and cost-effective alternatives. But it’s not just about technology – education plays a big role too.

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Referral MD

APRIL 7, 2025

Can Automating Patient Intake Help Healthcare Providers? This can mean long wait times for patients, but for healthcare providers, it can mean missing data, extra costs, and compliance risks. Lets take a closer look at how automated patient intake transforms healthcare data processes. Manual patient intake is a burden.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

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Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

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Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

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MedCity News

SEPTEMBER 6, 2024

Here’s how to build and train a modern healthcare workforce in the age of AI The post Can AI Help Fix Our Demographic Time Bomb? By 2030, the U.S. expects shortages of 200,000 nurses and 124,000 physicians snd similar shortages are already being felt in the U.K. and elsewhere. appeared first on MedCity News.

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PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. Patients don’t have the luxury of time—many need education now.

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Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries?

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Medical Device Success

FEBRUARY 6, 2022

is one of a new and unusual breed of clinicians that has extensive education and training in medicine and computer sciences and informatics. That scarce resource is trained healthcare professionals. the iron triangle of healthcare. That scarce resource is trained healthcare professionals. the iron triangle of healthcare.

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Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. It also enhances the overall quality of healthcare in the province.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

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Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Scott’s Directories

NOVEMBER 19, 2024

Appropriate information at the proper moment in healthcare is crucial to making informed decisions. A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

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Evolve Your Success

SEPTEMBER 25, 2024

TJ brings a wealth of knowledge about targeting emergency department doctors through precise messaging, the significance of measuring marketing outcomes, and the dynamic strategies his team employs based on real-time feedback. TJ shares eye-opening stories about the importance of transparency and data-driven presentations in negotiations.

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Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. Now, the organization is looking at opening over 500 to 700 new doctors’ offices in collaboration with Walgreens by 2025. Wondering what that is?

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

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Infuse Medical

SEPTEMBER 9, 2024

The healthcare industry today stands as the first and the most crucial one among other sectors. The development and innovations for healthcare services are unlimited. It helps doctors, medical students and patients to experience a new trendy setting in healthcare apps. Do you imagine how it would be in the future?

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Evolve Your Success

OCTOBER 23, 2024

Join us as we welcome Justin Ramsaran, the dynamic VP of Digital Health at Fukuda Denshi America and CEO of R Group, who is shaping the future of healthcare with his expertise in remote patient monitoring and cardiac care innovation. ” Justin is currently a doctoral candidate at Florida Tech, working on his dissertation at NYU Stern.

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World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. Yet, there are some ways to reach physicians in a forum they do trust. .” 2017 study.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Today, patient marketing is no longer a one-way street.

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Evolve Your Success

FEBRUARY 26, 2025

billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. Andy, and his teams, sold and marketed over $4.5

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