Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Evolve Your Success

FEBRUARY 5, 2025

His candid insights cover everything from managing non-payment issues to adapting to generational shifts among doctors, providing listeners with actionable strategies for success in the medical sales field. Watch the episode here: Or Listen to it on your favorite platform: Spotify I Apple Podcasts Love the show?

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Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

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PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Evolve Your Success

MAY 10, 2022

Private Patient Advocacy: Educating Patients To Be Their Own Advocates With Antra Boyd And Karen DiMarco. They created a platform called our RNegade that is changing the face of nursing education through CE credits. Are you impacting education around office staff and the providers to do better? Listen to the podcast here.

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World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 93% go online to learn more and educate themselves about the product or health condition. Still, the gatekeeper continues to be their doctor. Patients trust doctors to recommend drugs that will help them treat chronic health issues.

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World of DTC Marketing

FEBRUARY 15, 2021

It seems the website is trying to Bothe educate patients about severe asthma and Nucala, which isn’t a bad thing, but why use TV for such a small group of patients? For example, an interactive ad that allows asthma sufferers to take a quick quiz via the ad could be a great way to educate patients and bring them into the brand.

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World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. ” Some products are simply substituting product A for Product B, and telehealth may be the perfect platform to do that but are patients educated about the differences? Some are, but most aren’t.

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eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs).

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pharmaphorum

FEBRUARY 29, 2024

On Rare Disease Day, Clinigen has launched a campaign to try to encourage doctors and patients to explore how they can get early access to investigational therapies.

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World of DTC Marketing

AUGUST 4, 2021

7even: Asked to rate pharma DTC TV spots (educational, make we want to know more) the almost everyone gave them a deficient rating. Their doctor was a distant second. Yes, there is a lot of bad health information online, but the higher the education, the more they can eliminate false information.

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PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. Patients don’t have the luxury of time—many need education now.

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World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online. If you work in an agency, your job is not to develop a website or TV spot.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

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MedCity News

JUNE 8, 2023

As an autistic person with chronic illness, I’ve sat in my car and cried after doctor’s appointments where debilitating symptoms were dismissed as anxiety or communication with staff broke down. It’s often assumed (even by doctors!) Take autism, for example. This will lead to better patient experiences and outcomes.

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Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. Imagine trying to convince a doctor to prescribe your product, only for them to hesitate because they’ve encountered a fake version of it before.

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Pharma Marketing Network

MARCH 13, 2025

direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Digital advertising, influencer partnerships, and patient-focused education strategies will become essential in maintaining brand engagement. But what does this shift mean for the industry? In the U.S.,

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Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

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World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

Initially, the doctors were skeptical about the program’s sustainability – and rightly so. I spent weeks visiting the hospital, walking the doctors through the program’s benefits and processes, addressing their concerns, and even involving the patient advocacy group to share testimonials from those who had benefited.

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Evolve Your Success

MARCH 12, 2025

Through Nurse Elevator, Gina is on a mission to create a supportive and educational community that empowers healthcare professionals to confidently explore new opportunities. They buy us lunch sometimes they would educate us a little bit. Connect with Gina: LinkedIn Connect with me: LinkedIn Love the show? Why are they here?

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Scott’s Directories

NOVEMBER 19, 2024

A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses. Key Advantages: Precision Marketing: Delivering marketing messages specifically tailored to individual doctors’ or practice groups’ interests and needs.

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World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Integrated content that informs and educates is going to be the standard rather than ads that interrupt and shout.

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World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

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World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. 5ive: Think of DTC marketing as a tool to help patients make more educated, informed choices and stop trying to sell them. However, DTC marketing is different, much different.

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World of DTC Marketing

MAY 13, 2021

Physicians want more from pharma on these websites – for example, 54% of cardiologists want pharma-sponsored continuing medical education on non-pharma websites for providers, and 46% of urologists want disease diagnosis tools. Manhatten Research Taking The Pulse 2017. But what about online? Once again Medscape is number one. 2017 study.

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World of DTC Marketing

AUGUST 9, 2021

Social media targeted at HCPs is also a great way to educate physicians. With over a million members, Doximity is the largest professional medical network in the United States , including three-quarters of all U.S. physicians, 90% of fourth-year medical students, and 45% of all nurse practitioners and physicians’ assistants are issues.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. She held educational sessions for her patients, dispelling myths and highlighting the benefits.

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World of DTC Marketing

MARCH 22, 2022

Second, patients want their doctors. For DTC marketers, a one-stop healthcare clinic offers a range of options to reach patients when they are in the mode to choose treatments, but it means a shift away from “selling” to “educating” and “informing.” So what’s holding them back?

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Infuse Medical

SEPTEMBER 9, 2024

It helps doctors, medical students and patients to experience a new trendy setting in healthcare apps. Virtual reality in healthcare education has great potential in multiple healthcare streams. From ancient practices to modern-day medical education, the journey is long and transformative as well.

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World of DTC Marketing

JANUARY 18, 2022

The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%). Bombard doctors with promotional messages, and you’re going to lose. When it comes to HCPs, the keyword seems to be “data.”

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Infuse Medical

DECEMBER 17, 2024

Healthcare professionals, consumers, medical device businesses, and doctors can better grasp challenging medical ideas, procedures, and gadgets by means of visually immersive and extremely detailed animations. Patient education Complicated medical words, diagnosis, and treatment plans can be difficult for patients to grasp.

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Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Incorporate high-intent CTAs Use phrases like Learn More, Find a Doctor, or Request a Sample instead of Buy Now. Place ads on medical journals and industry-specific sites.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. True success lies in meaningful engagement, educational value, and improved patient outcomes. Its no longer just about impressions or reach.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Focus on educational, rather than promotional, messaging. By providing clear, compelling information, these ads help patients and doctors make informed decisions.

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