World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. ” Some products are simply substituting product A for Product B, and telehealth may be the perfect platform to do that but are patients educated about the differences? Some are, but most aren’t.

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Doctors Side effects Marketing Patients 296

PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. This can be disheartening for those of us dedicated to writing and designing impactful and engaging patient education. Patients don’t have the luxury of time—many need education now.

Education 81

Education Patients Pharma Doctors 81

World of DTC Marketing

AUGUST 4, 2021

7even: Asked to rate pharma DTC TV spots (educational, make we want to know more) the almost everyone gave them a deficient rating. Their doctor was a distant second. Yes, there is a lot of bad health information online, but the higher the education, the more they can eliminate false information.

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Side effects Marketing Insurance Pharma 279

PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

Education 105

Education Medical Training Healthcare 105

World of DTC Marketing

FEBRUARY 3, 2022

You need to work with pharma clients to educate them on the complicated path from awareness to requesting an Rx. Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online. If you work in an agency, your job is not to develop a website or TV spot.

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Pharma Education Marketing Doctors 247

World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers. In addition, doctors may not be ready to prescribe the drug.

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Side effects Doctors Insurance Prescription 209

pharmaphorum

FEBRUARY 29, 2024

On Rare Disease Day, Clinigen has launched a campaign to try to encourage doctors and patients to explore how they can get early access to investigational therapies.

Education 87

Education Doctors Patients 87

Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

Doctors 52

Doctors Patients Healthcare Provider Physicians 52

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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Side effects Media Marketing Doctors 226

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Integrated content that informs and educates is going to be the standard rather than ads that interrupt and shout.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

Contrarian Sales Techniques

NOVEMBER 21, 2024

Medical reps in Malaysia don’t just sell products – they educate. The Role of Medical Reps in Patient Education Patient education isn’t just about handing out brochures. Reps also support healthcare providers by offering tools and resources to educate their patients.

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Education Medical Patients Doctors 52

World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

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Insurance Doctors Pharma Side effects 200

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. 5ive: Think of DTC marketing as a tool to help patients make more educated, informed choices and stop trying to sell them. However, DTC marketing is different, much different.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

MAY 13, 2021

Physicians want more from pharma on these websites – for example, 54% of cardiologists want pharma-sponsored continuing medical education on non-pharma websites for providers, and 46% of urologists want disease diagnosis tools. Manhatten Research Taking The Pulse 2017. But what about online? Once again Medscape is number one. 2017 study.

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Physicians Marketing Drug Sample Pharma 173

MedCity News

AUGUST 2, 2022

These two health care settings provided invaluable lessons: get ahead of the curve through collaboration with other doctors, better monitoring, early referrals, and education.

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Doctors Education 98

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Educational Booklets – With creative ways, booklets aid healthcare professionals to get the fundamentals of any new product and to prescribe it to the patients.

Doctors 52

Doctors Physicians Education Marketing 52

World of DTC Marketing

AUGUST 9, 2021

Social media targeted at HCPs is also a great way to educate physicians. With over a million members, Doximity is the largest professional medical network in the United States , including three-quarters of all U.S. physicians, 90% of fourth-year medical students, and 45% of all nurse practitioners and physicians’ assistants are issues.

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Media Physicians Pharma Marketing 294

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. She held educational sessions for her patients, dispelling myths and highlighting the benefits.

Doctors 52

Doctors Side effects Medical Prescription 52

MedCity News

JUNE 29, 2023

To fully reap the benefits of telemedicine, it is crucial to provide comprehensive education to both staff and patients.

Doctors 99

Doctors Consulting Education Healthcare 99

Infuse Medical

SEPTEMBER 9, 2024

Of course, patient medical device education and counseling are to educate them about diseases, procedures, and the treatments followed. It is not only to educate but also to enhance compliance with medical treatment regimens. Medical device education is increasingly taking place via the latest technologies.

Education 52

Education Medical Patients Healthcare Provider 52

World of DTC Marketing

MARCH 22, 2022

Second, patients want their doctors. For DTC marketers, a one-stop healthcare clinic offers a range of options to reach patients when they are in the mode to choose treatments, but it means a shift away from “selling” to “educating” and “informing.” So what’s holding them back?

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Retail Healthcare Healthcare Doctors 212

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. In order to ensure that their practices are founded on the most up-to-date scientific information, physicians rely on this evidence to make educated decisions about treatment plans and actions.

Doctors 52

Doctors Physicians Medical Education 52

World of DTC Marketing

JANUARY 18, 2022

The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%). Bombard doctors with promotional messages, and you’re going to lose. When it comes to HCPs, the keyword seems to be “data.”

Media 238

Media Pharma Side effects Physicians 238

Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). It was like, can we go out and just talk to primary care doctors? I know they know all the doctors all of that. Go order pizza for the doctor's office. I'm going to guess.

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Physicians Doctors Sales Marketing 62

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Patients Prescription Doctors Education 98

Medical Device Success

FEBRUARY 28, 2021

Her education, mentoring and networking program has provided the support necessary to give birth to dozens of life science startups. Even people with advanced degrees like MBAs, Doctors of Medicine and Doctors in science take this course. We will talk about leadership and her popular “Global Online Entrepreneurship Class”.

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Management Doctors Medical Education 100

World of DTC Marketing

DECEMBER 2, 2021

Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. College-educated online health seekers understand a “trade-off” between drug side effects and effectiveness, but Millenials want to know more about potential treatments.

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. Drug Discovery and Manufacturing: It helps in the initial screening of drug compounds to the predicted success rate based on biological factors. These statistics need context, though.

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Pharma Doctors Side effects Physicians 164

World of DTC Marketing

MARCH 16, 2021

My job is not to be a doctor but to educate so people can make informed decisions, hopefully with their physician. . Doesn’t tragedy (I lost my mother; oddly enough, her grandmother died in 1919 in the other pandemic) and misinformation require us to share the facts and hope that knowledge combats ignorance and fear?

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Marketing Pharma Specialization Doctors 180

Referral MD

SEPTEMBER 24, 2024

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. AI chatbots evaluate a patient’s symptoms, directing the person to the best type of doctor for appropriate care. Scheduling and canceling doctor appointments by AI cuts down on administrative needs. Scheduling. Technology.

Healthcare 98

Healthcare Healthcare Patients Doctors 98

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

PM360

SEPTEMBER 15, 2022

In all of these cases, the answer is yes and it’s thanks to strategic—and perhaps unconventional—partnerships that are rethinking the best ways to educate audiences about diseases and other healthcare issues. Or simply an attempt to find a better way to educate. “I Or the desire to reach communities that have been underserved.

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Education Physicians Pharma Patients 105

PM360

JULY 26, 2023

3 Point of care, often regarded as the holy grail of healthcare professional (HCP) marketing, is the closest marketers can get to the pivotal doctor-patient conversation. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

Referral MD

JANUARY 19, 2024

Photo by NordWood Themes on Unsplash Patient Engagement Software: Enhancing Communication and Care Patient engagement is the key to building strong doctor-patient relationships, improving patient satisfaction, and achieving better health outcomes.

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Management Patients CRM Customer Relationship Management 94

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. For example, if you find that educational content in a patient navigator works but alerts and text messages don’t, are you able to right-size the program using this information? Remember the old Syms slogan “an educated customer is our best customer?” Can you optimize?

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Education Doctors Patients Physicians 98

Medical Device Success

JUNE 5, 2017

In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. Every day we see numerous advertisements where various types of celebrities are supporting products, services or charitable causes. They are acting as KOLs. They can lend credibility to the claims you make related to your products.

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Medical Marketing Management Doctors 130