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Marketing to physicians

World of DTC Marketing

By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. Drug companies advertise in medical journals because it works. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings.

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. AI finds clinicians and researchers whose services, interests, and expertise match up precisely with the kinds of drugs or devices salespeople are offering.

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How Medical Sales Reps Can Influence Prescriber Behavior

MedReps

When new drugs are developed, tested, and placed on the open market, it becomes the job of a medical sales representative to get knowledge of those medications into the hands of physicians. This is most often done by providing simple information about the medication to prescribers. Understanding Physicians.

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Digital Advertising Campaigns for Pharma: Strategies to Improve HCP and Patient Engagement

Pharma Marketing Network

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

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Digital Advertising Campaigns for Pharma: Strategies to Improve HCP and Patient Engagement

Pharma Marketing Network

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed.

Pharma 52
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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

That product may be a pharmaceutical (drug), medical device, or even a diagnostic test in some cases. Pharmacology is the science of medications and the role they play in the body. Pharma sales reps typically work from home and spend the majority of their time on the road visiting doctors in an assigned sales territory.

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Google Ads Management Tips For Pharma Marketing Teams

Pharma Marketing Network

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages.