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The future of pharma depends on its employees

World of DTC Marketing

Why hasn’t Pfizer offered some help in vaccine distribution? I do not doubt that eventually, Congress will act to bring down rising healthcare costs, and that effect could be profound on big pharma. Do they feel their job is done with the development of the vaccine?

Pharma 215
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JAK inhibitors increase risk of cardiovascular problems and cancer, warns PRAC

European Pharmaceutical Review

The committee advises that Cibinqo (abrocitinib), Jyseleca (filgotinib), Olumiant (baricitinib), Rinvoq (upadacitinib) and Xeljanz (tofacitinib), used for chronic inflammatory conditions, should have limited distribution to minimise risk of serious side effects such as cardiovascular diseases, blood clots, cancer and serious infections.

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AI in pharma: Can it be used in DTC?

World of DTC Marketing

AI may predict the questions patients and physicians have about a drug or its side effects. The question then becomes, should that content be distributed by AI? So how can AI help DTC marketers? Using AI to anticipate questions can help DTC marketers prepare content for patients.

Pharma 164
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The internet enables misinformation on COVID

World of DTC Marketing

The major concerns for hesitancy included worries over side effects and that the vaccine is too new. Also cited was a lack of trust in the government to ensure the vaccines’ safety and effectiveness. For the Covid vaccine, new collaborative approaches to science and global manufacturing and distribution have been created.

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First implantable pump kills brain cancer using chemo

European Pharmaceutical Review

Topotecan, a chemotherapy drug used to treat lung cancer and gadolinium, a tracing agent that tracked distribution of the drug were delivered as part of the infusion. Bruce added: “… higher doses of chemotherapy [can be administered] directly to the brain without causing the side effects that we get with oral or intravenous chemotherapy.”.

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CanSinoBIO developed a highly effective COVID vaccine with an inhalant version

pharmaphorum

Morgon says that CanSinoBIO chose to use adenovirus five because it’s a well-known pathogen and has never been associated with cardiovascular or hematological symptoms, so you don’t see the same type of coagulation-related side effects as seen with other vaccines. Distribution.

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Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry

Pharma Marketing Network

By creating and distributing valuable content, businesses can attract and engage their target audience, position themselves as experts in their field, and build trust with potential customers. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.