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Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians. In the U.S.,

Pharma 59
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DTC Marketers job just got harder

World of DTC Marketing

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

Marketing 155
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Dr. B: Expanding the business model from COVID vaccines to antiviral medications

pharmaphorum

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. “We are currently focused on offering a convenient way to get prescriptions. The platform.

Medical 98
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What is Data-Driven Marketing in Pharma

Pharma Marketing Network

Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician. Patient and Demographic Data On the patient side, de-identified data such as condition prevalence, geographic distribution, age, and gender inform unbranded awareness campaigns.

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8 Tactics to Increase HCP Engagement in 2024

PM360

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Fifty percent of responders said they changed prescriptions because of social media information.

Media 122
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Content Marketing Strategies Used in Pharma Marketing

Pharma Marketing Network

And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up. Physicians want peer-reviewed studies, mechanism-of-action animations, and case-based outcomes. Gone are the days when static eBooks or overly branded brochures could engage your audience.

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Content Supply Chain: From Craftsmanship to the Industrialization of Marketing

PM360

The journey represents a process of planning, creating, approving, distributing, and managing content across different channels and platforms. Content Distribution: AI-powered marketing technology can be used to distribute content to the right audience at the right time and place.

Marketing 105