Contrarian Sales Techniques

NOVEMBER 19, 2024

Counterfeit medicines account for billions in global losses each year, with Southeast Asia being a hotspot for their distribution. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal. Counterfeits, however, pose serious risks and undermine trust in the system.

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Medicine Sales Pharma Doctors 52

PM360

DECEMBER 20, 2023

Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7

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Media Physicians Pharma reps Pharma Rep 122

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

NOVEMBER 21, 2022

The commercial pharmacy became the distribution center for life-saving vaccines and ad hoc COVID-19 testing. Another growth opportunity for POC marketing is the ability to enhance communications between providers and pharma field reps in real-time from the EHR.

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Marketing Physicians Patients Doctors 52