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DTC Marketers job just got harder

World of DTC Marketing

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. Of that, $4.5 has dropped more than 20% since May.

Marketing 155
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California’s low-cost insulin plans receive $100m manufacturing boost

Pharmaceutical Technology

In April, the US House of Representatives passed the Affordable Insulin Act, which set a price cap of $35 a month for Medicare and private insurance users. This CMO will be responsible for product roll-out and distribution. “Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter.

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Dr. B: Expanding the business model from COVID vaccines to antiviral medications

pharmaphorum

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 98
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Pharma Marketing Resources

Pharma Marketing Network

Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy. These platforms allow for targeted content distribution.

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Two Key Questions About Payer Strategies in 2023

PM360

This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. Another issue is the technology of oncology care is outpacing the evolution of the distribution channel. price of its most prescribed insulin brand.

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Understanding a rare disease through the lens of real world and prevalence data

Clarivate

The REALITY study conducted in the United States, France, Italy, Spain and the United Kingdom in 2021 reported a distribution of ND4 (61%), ND6 (20%) and ND1 (18%) [6]. real world data set covers 90% of the insured population in all U.S. Globally, ND4 is the most common mutation, followed by ND6 and ND1. The Clarivate U.S.

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Five Good Reasons GoodRx Should Be in Your 2024 HCP Media Plan

PM360

When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). Based on a survey of 400 HCPs that asked which platforms they used to better understand prescription drug coverage information. References: 1.

Media 52