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Insurers Turn Payment and Compliance Headaches Into Competitive Advantage With Sales Performance Management

MedCity News

Sales performance management (SPM) solutions, also known as distribution management systems, continue to be a competitive differentiator and vital to insurers’ top and bottom lines.

Insurance 287
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AHIP Targets Big Pharma in New Campaign

MedCity News

America’s Health Insurance Plans’ new campaign aims to show how health insurers are working to create savings for Americans while also targeting Big Pharma (or more specifically drug manufacturers) for increasing drug costs. The ads will be distributed on TV, social media and streaming services.

Pharma 271
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California’s low-cost insulin plans receive $100m manufacturing boost

Pharmaceutical Technology

In April, the US House of Representatives passed the Affordable Insulin Act, which set a price cap of $35 a month for Medicare and private insurance users. This CMO will be responsible for product roll-out and distribution. “Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter.

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DTC Marketers job just got harder

World of DTC Marketing

Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. billion was connected to telemedicine schemes and about $800 million each to substance abuse treatment and illegal opioid distribution. Of that, $4.5 has dropped more than 20% since May.

Marketing 155
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Blue Shield of California Bids to Sidestep Traditional Pharmacy Benefit Management Services

Pharmaceutical Commerce

In what could presage a radical reshuffling of drug pricing and distribution, the insurer is dropping CVS Caremark as its PBM.

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Pharma Marketing Resources

Pharma Marketing Network

Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy. Pharma marketers can leverage these platforms to distribute educational materials and foster discussions among healthcare professionals. These platforms allow for targeted content distribution.

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Pfizer plans considerable 2023 Comirnaty markup

pharmaphorum

Pfizer has not challenged this estimate, but – in addition to noting a “50/50 gross profit split” with BioNTech – it has explained that “[t]here are key differences between an emergency and traditional model that increase the costs of making and distributing the COVID-19 vaccine.”.