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Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians. High-quality articles, patient testimonials, and whitepapers provide valuable information while building trust. Physician testimonials highlighting treatment efficacy.

Pharma 59
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Are you moving to more of an omnichannel marketing approach?

Pharma Marketing Network

With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share. According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones.

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Unlocking the Benefits of a Comprehensive Canadian Doctors Database

Scott’s Directories

A list of doctors in Canada provides many benefits, facilitating enhanced connections, targeted outreach, and strategic planning for healthcare providers and businesses. Emergency Response: Establish fast and effective mobilisation of critical situation experts to perform the required actions or assessments.

Doctors 52
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AmerisourceBergen introduces CGT integration hub

Pharmaceutical Technology

Powered by the company’s customer relationship management system, the CGT integration hub is a platform-agnostic system that aims to improve connectivity across the CGT treatment journey, enhancing the experience for patients and healthcare providers.

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Mastering Pharmacology: A Game-Changer for Pharma Sales Reps Communicating with HCPs

Pharmaceutical Representative Training

The absorption, distribution, metabolism, elimination, and mechanism of action of each drug must be considered by all healthcare professionals (HCPs) when deciding the best treatment regimen for their patients, making it a crucial factor in a drugs development and success in the market.

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How Can You Improve Referral Management at Your Practice?

Referral MD

How Well Are Healthcare Providers Managing Referrals? One study looked at the workflows around physician referrals and found: Just over one-third of patients fail to follow up on the referral you provide them, which could indicate they are missing the critical care they need. Who are we referring to?

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Pharma Marketing: A Guide for Healthcare Companies

Pharma Marketing Network

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.