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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

Counterfeit medicines account for billions in global losses each year, with Southeast Asia being a hotspot for their distribution. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal. Counterfeits, however, pose serious risks and undermine trust in the system.

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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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What Does the Future Hold for Point-of-Care Marketing?

PM360

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. The commercial pharmacy became the distribution center for life-saving vaccines and ad hoc COVID-19 testing.